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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

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How to Monetize TikTok

Spiralytics

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Millions of content creators are using it to publish video content consistently. You must be 18 years or older and have a minimum of 100,000 content views in the last 30 days.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? Each business function “spoke” (marketing, sales, service, etc.) It’s a question worth exploring.

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Struggling To Keep Subscribers? 6 Ways Your Data Can Stop Cancellations

Salesforce Marketing Cloud

In recent years, many new media companies have shifted from advertising-based revenue models to subscription-based or blended models, following the success of brands like Spotify and Netflix. But as more companies use this method, the battle for subscribers has become more fierce. Deloitte estimates the U.S.

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5 Daily ABM Tasks for Digital Marketing

DemandBase

Account-Based Marketing has entirely changed what I do. ADVERTISING. First, I like to check in on my ad campaigns. I’m not hoping the people seeing the ads are qualified. I’m focusing on the influence my ads have on our target accounts. I check in on my automated advertising campaigns. SITE PERSONALIZATION.

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How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

Influencer Marketing Hub’s YouTube earnings calculator reveals the truth about how much you can earn from subscribers and views alone: With an average of 50,000 views per day and a 7% engagement rate (a generous few points above the average ), you’ll earn up to…$8,000/year. Creators can offer a membership tier of their content for $4.99/month.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2.