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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

According to Statista, the global gross merchandise volume equaled $12.2 An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. How Do I Conduct an Efficiency Audit on My B2B Company? How large is the B2B market?

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses. At the moment, half the companies on the list are hiring.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

A great customer experience alone is not enough for the success of a company. Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Why not recommend it? The Machine Learning Advantage.

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Monitoring The Data That Drives Retail Success

Webbiquity

When recording sales data by day, try to log any information that might be relevant for that day. For comparing your sales in the future, having a record of the factors that affected your trade on that day will give you the information that you need to make decisions or understand why you may be trading up or down. Sales By Location.

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Timing Is Everything: Your Seasonal Products Can Boost Sales All Year Long

Salesforce Marketing Cloud

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. Give reps the information they need to execute your display strategy. If poor merchandising was responsible for 25% of lost sales , would you change your retail execution solutions? Of course you would.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than ever before. Consumers are more aware of businesses’ ethical practices and expect companies to be transparent and act responsibly.

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