Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Automation Tactics 104

Litmus

NOVEMBER 13, 2023

The holiday email marketing season is here. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. No wonder email marketers sometimes get a little Grinch-y this time of year! And if you’re sending about a billion emails and aren’t sure how to keep track of them all?

Mobile Marketing 106

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 106

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Optinmonster

DECEMBER 30, 2023

Having three actions to take instead of just one might make them less effective, but we’re willing to bet this design is based on rigorous split testing , so the company knows it works for their audience. Content Marketing Institute The Content Marketing Institute (CMI) takes a slightly different tack with its above the fold content.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Marketing Insider Group

SEPTEMBER 14, 2020

Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.” — Forbes. Marketers want to connect with their audience, and email is one of the most effective ways to do this. A more scalable marketing strategy.

Automation 264

Automation Ad Building Digital Marketing Funnels Eye-Tracking 264

Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

The Point

OCTOBER 22, 2019

It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. The result is that marketers may see a “click” on an email that was never even opened. Bad for marketers. The culprit?

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Salesforce Marketing Cloud

AUGUST 7, 2023

Get articles selected just for you, in your inbox Sign up now Using robots to augment security The security team trains each of the office robots to follow predesignated tracks throughout the office. The robot is like a Roomba moving around a predesignated track,” said Kory Turnbow, Salesforce manager of physical security. “It

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Imagine stepping into a trade show, your eyes scanning the sea of booths. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. Improve customer experience Review analysis is a great way to understand your customers’ emotional triggers so you can prioritize areas you need to improve or nurture.

Ideal Customer Profiles 124

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 124

Optinmonster

NOVEMBER 19, 2023

Spin to win wheels grab attention and make it interesting for customers to opt-in to your marketing email list. But an eye-catching discount wheel grabs their attention and offers the chance to win something for free. We also understand there’s no one-size-fits-all solution to marketing, so we made each template fully customizable.

Conversion 75

Conversion Best Practices eCommerce Template 75

Optinmonster

SEPTEMBER 6, 2023

Affiliate marketing programs can be an excellent way to create multiple income streams. And while many online “gurus” will tell you how easy it is, affiliate marketing can be tough–unless you have the right tools. Bonus content : What Is Affiliate Marketing? Sales tracking. Analytics and link tracking.

Budget Programs 57

Budget Programs Best Practices Work Management Marketing Management 57

Exo B2B

FEBRUARY 28, 2024

What’s more, according to Forbes , companies that deliver superior customer experiences can see their sales soar by up to 80%. Multiple effects on company revenues First of all, in the final analysis, we do this so that it pays off for the company. Cx is all-encompassing, from the first interaction through to after-sales.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Heinz Marketing

APRIL 19, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today.

Lead Generation 101

Lead Generation Webinar Metrics Sales Qualified Leads Generation 101

Hubspot

JUNE 8, 2022

Instead, check out these 13 tactics to get back on track from a slow season. Here are 13 tips to get yourself back on track during the summer. Tune into trigger events. Paying attention to trigger events and using them as sales openings is a best practice year-round, but can be particularly helpful during a slump.

Tips 88

Tips Eye-Tracking Marketing Management Trigger Marketing 88

Vision6

APRIL 19, 2023

While many companies focus on acquiring new customers, they often overlook the importance of nurturing existing ones. An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers. “How long have you been together?”

Examples 98

Examples Loyalty Template Eye-Tracking 98

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster! What should Your B2B Industrial Marketing Brand Look Like?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Litmus

JULY 30, 2021

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. But if you have a short-and-to-the-point email, you may want to keep an eye on those skims, too.).

Open Rate 112

Open Rate Peer-to-peer Privacy Policies Click Rate 112

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Subscriber relationships and how they perceive your company and emails.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Engagio

DECEMBER 30, 2019

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Work Management 102

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. If you’re tracking metrics closer to pipeline and revenue, that’s great.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

DotDigital

APRIL 20, 2021

Reducing unsubscribe rates is always a goal for email marketers. You work hard and invest a lot of money into growing your marketing lists. So, when it’s looking like your list is disengaging with your marketing, it’s time to consider how you can bring them back into the fold. Personalization is essential in modern marketing.

Lead Scoring 97

Lead Scoring Lead Ranking Eye-Tracking Fulfillment 97

Hubspot

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Setting Up Email Marketing Automation Workflows.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Litmus

FEBRUARY 6, 2020

Admit it: Amazon Prime has spoiled you, and you have to remind yourself that shipment tracking isn’t available instantaneously. The availability of fast shipping and hyper-detailed order tracking has made us all a bit, well, impatient. Transactional emails are the revenue powerhouse of your email marketing program.

Order 96

Order Best Practices Eye-Tracking Transparency 96

Hubspot

OCTOBER 1, 2021

You might have heard that automation is one of the best ways to improve your business operations, marketing, and sales. Here’s our go-to guide for getting started with real estate automation and achieving the results that are possible for companies like yours. Opportunity Tracking. Real Estate Automation Ideas.

Automation 79

Automation Work Management Marketing Automation Services Marketing Management 79

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Marketo Token Strategy: A Bird’s-Eye View. Lead and company tokens pull in standard or custom fields from records. Just make sure you put the “[link] in the email instead of in the token for tracking purposes.

Marketo 99

Marketo Tactics Copyright Landing Pages 99

Huptech Web

NOVEMBER 3, 2023

Most Common Types of CTAs That Help in Reaching Your Goals But What Metrics Should I Keep In Mind When Tracking These Call-to-Action Buttons? We will look at what metrics to track when testing your CTAs in the blog. Sign Up for Newsletters/Offers: Gathers email addresses for future marketing. So let’s go! So keep reading!

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Sharpspring

DECEMBER 29, 2020

When it comes to storing customer data for personalized marketing, businesses need a solid Customer Relationship Management (CRM) system in place. Tasked with keeping track of phone numbers, email addresses, previous purchases and other vital information, a good CRM system will eliminate a lot of time-consuming tasks.

CRM 64

CRM Top of Funnel Marketing Automation Services Eye-Tracking 64

Sharpspring

JULY 9, 2020

So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical processes taking over various aspects of content marketing. Automating your content marketing provides numerous benefits to companies across almost every industry.

Automation 59

Automation Top of Funnel Content Digital Marketing Funnels 59

Optinmonster

SEPTEMBER 17, 2020

One of the biggest problems marketers face with email marketing isn’t how to create a lead magnet or build an awesome product. But before we do, let’s talk about what iContact is and how it can help your email marketing plan. But, on the right, you can also add an eye-catching image of your lead magnet.

Trigger Marketing 70

Trigger Marketing Intent Template Display 70

Sharpspring

JANUARY 9, 2018

And when it’s combined with marketing automation, social packs a powerful punch. That’s why SharpSpring has launched two game-changing features – SharpSpring Social and a new Content Calendar – making it easy for customers to manage a comprehensive digital marketing strategy from one central hub. How does SharpSpring Social work?

Social Marketing 59

Social Marketing Lead Scoring Lead Ranking Marketing Automation Services 59

Scoop.it

DECEMBER 30, 2021

Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. For example, an outbound call center would track call metrics. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

PureB2B

JANUARY 22, 2022

As a digital marketer your day is mostly comprised of two things – running marketing campaigns and balancing the analytics from said campaigns. Data enrichment has become somewhat of a buzzword in the digital space, and as it gets defined, it’s worth looking into just how it effects and molds your marketing funnel.

Top of Funnel 62

Top of Funnel Marketing Funnels Digital Marketing Funnels Demand Generation 62