Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Mission accomplished.

Marketing AI 133

Marketing AI Act-On Impressions Validation 133

Zoominfo

JANUARY 20, 2021

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Source: ZoomInfo.

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Marketing AI 142

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 142

Marketing Insider Group

MARCH 10, 2021

Google presents these images in any organic position. Related questions present an opportunity to find featured snippet keyword opportunities you can then use in your content. To optimize your website for this feature, create an FAQ for the most frequently ask questions you get from potential customers. Image Pack.

SERP 273

SERP Paid Search Agency Features Companies 273

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Marketing AI 128

Marketing AI Work Management Marketing Management B2B Thought Leadership 128

Influitive

AUGUST 31, 2020

We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A

Optimization 231

Optimization Ad Building Conference Service 231

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Influitive

JUNE 29, 2020

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time.

Forrester 246

Forrester Paid Search Agency Companies Marketing 246

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 122

Marketing AI Research Paid Search Agency Customer Surveys 122

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. For employee advocacy to work, it should be part of a company’s culture. Quick Takeaways.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. How can the customer uncover these value propositions quickly and easily every time they encounter content or people from our company?

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Practices 116

Practices Planning Best Practices Paid Search Agency 116

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Litmus

OCTOBER 5, 2022

My session was inspired by my last decade in the email marketing space, and watching organization after organization work their way through various custom email preference center projects. Before I joined Canyon Bicycles, I worked with other companies on creating their welcome journeys. Get your MAX ticket.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Ideal Customer Profiles 108

Ideal Customer Profiles Planning Work Management Paid Search Agency 108

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer. Customer personalization and engagement. Campaign creation and deployment.

Marketing AI 116

Marketing AI Conference Generation Loyalty 116

ClearVoice

FEBRUARY 6, 2021

What is a presentation? Why should you think of presentations as content? Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? consider the number of informational content slides when tallying the overall presentation length. The post What Is a Presentation?

Fulfillment 52

Fulfillment Creativity High Quality Lead Examples 52

Martech

NOVEMBER 28, 2023

By crafting messages that resonate on a personal level, companies are not just capturing attention. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time. That bespoke experience is something more companies should work towards.

Marketing AI 112

Marketing AI Paid Search Agency Loyalty eCommerce 112

ATAK Interactive

APRIL 15, 2020

Though this practice is keeping our communities safe, it has negatively impacted a lot of companies as they are not receiving the same constant business. This has created the perfect opportunity for companies to strengthen their relationships with their current customers. Video Chat with Your Customers.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

ATAK Interactive

APRIL 15, 2020

Though this practice is keeping our communities safe, it has negatively impacted a lot of companies as they are not receiving the same constant business. This has created the perfect opportunity for companies to strengthen their relationships with their current customers. Video Chat with Your Customers.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. You know, the person who buys the products and keeps the company in business?

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech

JANUARY 4, 2023

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged.

Webinar Metrics 123

Webinar Metrics Loyalty Customer Surveys Buy 123

EveryoneSocial

NOVEMBER 9, 2023

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. Every company has employees, customers, partners, etc., “Why is that?” He’s 100% right. Myth busted.

Paid Search Agency 72

Paid Search Agency Companies Work Management Marketing Management 72

Martech

NOVEMBER 18, 2021

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Following the jump, the company had a market value of over $8 billion. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. The approach seems to have been successful.

Paid Search Agency 115

Paid Search Agency Companies Case Study Case Studies 115

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Seismic

SEPTEMBER 22, 2021

If your sales organization customizes or personalizes content, your marketing team can save time by eliminating one-off requests. I want to create targeted messaging to show the value of a webinar to customers across different industries. Seismic’s Solution Consulting team works closely with customers and prospects to manage use cases.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Directive Agency

FEBRUARY 17, 2023

We recently wrapped up our first company retreat of the year this past January! How We Organize Our Company Retreats We love that we are a remote-first team as it allows us to hire the best talent across the world. Here’s a recap of our latest company retreat to get an idea of how to structure it for your team, too.

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. For B2B sales reps today, connecting your features and benefits to a customer’s needs isn’t enough to consistently close deals. Our Services. See Our Work. Who We Are. Contact Us.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Conversica

APRIL 28, 2021

Today, Conversational AI is leveraged by customer-facing business teams in the form of AI Assistants to engage contacts in personalized conversations at scale. Customer Success teams, on the other hand, use AI Assistants to regularly touch base with their customer accounts. Common Conversational AI Use Cases Today.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96