ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Company news announcements. Customer spotlights or interviews. Twitter also allows live streams with multiple hosts, and Instagram does live streaming as well. Email Newsletters. New product tutorials or walkthroughs.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. When you add them all together, these skills will help you create content your customers actually want. Group Nine Media posts social video from two of its sites, The Dodo and Now This, on Twitter, Facebook, and Instagram. Be patient with your audience.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Marketing Insider Group

SEPTEMBER 16, 2020

By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). Firmographics – such as name, job title, and company if their privacy settings allow it. Twitter staff , for example, is working from home permanently now and they’re far from the only one.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Where are they getting most of their traffic from? Or, you might find their customers are asking for a new feature.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Valasys

JULY 26, 2021

It’s challenging to create high-quality leads that will convert into customers. However, if done effectively, it might help your company outperform the competition and expand dramatically. You should drive more B2B traffic to your content, which can increase your subscriber’s list. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Register for a webinar , a seminar, or a newsletter. By Peter Caputa. Repeat after me: .

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Buffer

OCTOBER 6, 2022

Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology. How do you balance all of those things?

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Huptech Web

DECEMBER 14, 2023

It enables companies to comprehend thе consеquеncеs or advantages of decisions. Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Content strategies allow businesses to evaluate their customer’s needs, identify how they relate to the business’s needs, and develop processes for meeting them both. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Buffer

OCTOBER 1, 2018

Twitter algorithm. While the Twitter timeline seems mostly reverse chronological, it also uses an algorithm to show an individual the tweets that it thinks she might be interested in. Similar to Facebook, every tweet is given a score based on how relevant Twitter thinks the tweet is to her. Fewer but better posts.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

PureB2B

NOVEMBER 12, 2021

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. It is a common belief that the more blogs you publish, the more leads you will get. This makes it more difficult for marketers to elicit a reaction from potential customers.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Build trust in customer relationships.

Curation 86

Curation Work Management Marketing Management Service 86

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service].

Examples 78

Examples ROI Planning Work Management 78

PureB2B

NOVEMBER 12, 2021

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. It is a common belief that the more blogs you publish, the more leads you will get. This makes it more difficult for marketers to elicit a reaction from potential customers.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Parse.ly

SEPTEMBER 26, 2022

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation. Monitoring news about your company. Collaboration with your social media team.

Curation 74

Curation Press Paid Search Agency Content 74

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than half of search traffic comes from mobile devices. Companies see $40 ROI for every $1 they spend on email marketing.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Crimson Marketing

OCTOBER 8, 2013

48% of consumers feel more positive about brands that publish relevant content. 57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Newsletter . Infographics . Case Studies. White Papers.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. I could access even more information about using Twitter for marketing — for free. If customers see a CTA on one of your webpages, ads, or email, clicking on it should land them on a page that has an offer or service.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Content Marketing Institute

DECEMBER 7, 2018

But data shows that companies are spending far too much time producing emails. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. With most companies reporting having one to five emails in production at any given time, that means a lot of time is spent just on email.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Marketing 261

FEBRUARY 20, 2021

Instead, work on getting your already published blog posts, guides, and content offers in the hands of more people. Newsletter Strategy Template. Summary: Raise your hand if you’ve ever been in charge of launching a company newsletter, only to realize it takes more time and effort than initially anticipated ( ).

Template 62

Template Resources Planning Top of Funnel 62

Brandwatch Marketing

JANUARY 2, 2019

Twitter: 330 million users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. 78 percent of people who complain to a brand via Twitter expect a response within an hour. million blog posts are published every month. Twitter statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media? Good question!

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

Hubspot

MARCH 29, 2018

Publish Content on LinkedIn. Send Email Newsletters. One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. Publish Content on LinkedIn. Send Email Newsletters. Check Out Yext. Speak at an Event.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Content Marketing Institute

FEBRUARY 2, 2018

You ask yourself, “What does this company do to create great content? It helps us understand the needs of our customers and the problems they’re trying to solve with our product. Each month we try to have a good editorial balance and have new content published for each buyer persona. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

SmartBug Media

MAY 15, 2020

A national digital marketing company, SmartBug understands the importance of a digital footprint. Having a website in this day and age is expected, but a website with no traffic does you no good. Want to get the most traffic out of your blog? Want to enhance your traffic online? Search Engine Optimization.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” Average users, meanwhile, saw little to no action. ” Image attribution: Pexels.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

nDash

JULY 30, 2020

If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. We want to think that investing time and creative effort to publish a piece of content entitles us to attention. The Keys to Increasing Blog Traffic”.

Paid Content 52

Paid Content Promotion B2B Content 52