Establish monthly newsletters. The newsletters focus on helping them take their careers to the next level. Newsletters include articles on how to interview candidates, check references and general management tips. Their newsletter provides advice on how to succeed at work, and keeps them in the loop on changing processes, procedures and opportunities to engage with other Celarity recruits. Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. Until Arnold came on board, the company wasn’t using them much. Step #1: Clarify value. MORE >>

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Here is a better way, along with actual results, that companies can use to drive leads through social media. Upload banner ads promoting your own content, or other lead generation offers, that can drive traffic back to your site. Newsletter or email marketers. Social advertisers. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 7 Tips to Use Twitter to Generate Traffic and Leads Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your new business. For the past 18 months, Twitter has been the leading traffic generator to my Tradesmen Insights blog. Twitter is more of a broadcast tool that most would admit and current research validates. MORE >>

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message. Make it look good. MORE >>

In her post, Show Me the Money: A Cheat Sheet for B2B Social Media Success , she gives some terrific examples of how social media has helped B2B companies close sales, such as when Avaya closed a $250,000 sale simply by responding to this tweet, "ShoreTel or Avaya? She also includes my post about how Nathan Dube sold me a printer by responding to me on Twitter. For instance, most B2B companies would like to have people coming to their site from Google who are looking for their specific products or services. MarCom Strategist NewslettersTweet August, 2011. Welcome! MORE >>