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How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They send their email newsletter to people who didn’t expressly sign up for it. Plenty of subscribers.

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Does your B2C demographic hang out on Twitter, Facebook, Reddit, and/or Pinterest? Send out through your email newsletter.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Thus, social traffic is something that B2B marketers need to get right. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message.

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Newsletter or email marketers. There is nothing social about this! Social advertisers.

Increase B2B Traffic and Reach with a LinkedIn Blog

Social Media B2B

Create a Plan to Drive Traffic. Now matter how starry-eyed you become about the potential, and I mean potential and not real, reach of these blog posts, you should create a plan that still drives readers back to a site you own, like a company blog or web site. Follow me on Twitter. Sign up for my newsletter. And they picked who could participate. Write Unique Content.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic. Let''s get started. Visuals. Email. Webinars.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter

Hubspot

You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Oshinsky began his journey as the one-man email newsletter team at BuzzFeed at the end of 2012, creating and sending its one-and-only daily email. Memes.

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products. What Makes Their Newsletters So Successful?

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., newsletter –  Social Media Examiner delivers daily content via email to over 400,000 business owners and marketers. OpenView Venture Partners invests in growth-oriented technology companies. blogs, in-person events, videos, etc.) That’s a lot. Absolutely.

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 83% of companies invest in social media to create awareness for their brand. 55% of companies invest to increase trust. 69% increasing traffic.

Definitive Guide to Planning a New Content Initiative

to plan and produce effective content for their respective companies. Meghan Casey, lead content strategist at Brain Traffic, suggests finding your organization’s. internal company communication. like corporate website, blogs or all-customer email newsletters. story of a large technology company (a fortune 100 company) that had 18 different. the “what”.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  number of factors can affect what works optimally for your company, including the schedules and social media usage habits of your followers. Company Assessment: What do you think of our website redesign?

Do B2B Companies Really Need to Be on Facebook?

Social Media B2B

Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting. And don’t forget email signatures, newsletters and phone conversations.

10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives

WindMill Networking

Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. While everyone understands the importance of content for blogs and newsletters, the challenge – and question I often get asked – is always, “What should I blog about or put in my newsletters?” How so?

B2B Marketing Trends for 2016

website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. video traffic accounts for more than half of mobile internet traffic, so it's. and Twitter followers.

How to REALLY Increase B2B Blog Traffic

delicious b2bmarketing

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic. Definitely a nice way to boost traffic.

Getting Started With Content Marketing: 9 Takeaways From One Company's Experience

Hubspot

Or, perhaps the whole set of data we were using -- traffic to the guest post and traffic to the blog on site, along with the conversion ratio -- is not statistically significant. Implementing slide-in newsletter subscription CTAs on our blog posts, for instance, has made our subscription numbers soar. 4) Find ways to stand out. We wanted to avoid analysis paralysis. Or is it?

Earned Media: What It Is & Why You Want More of It

Act-On

This is the content that’s all yours – your website, blog posts, whitepapers, eBooks, e-newsletters, videos, podcasts, and all the content on your social media channels. Although lots of companies consider earned media purely a branding activity that drives awareness, it is possible to measure its effects and even calculate its ROI. We’ll tackle that last part in a minute. Paid media.

PR 58

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Your Checklist for Increasing Blog Traffic. It’s a lot to do but if you break it down into weekly tactics, dedicating 1 hour or so for a handful of them, you will see great improvement in your blog traffic.

B2B Marketing Trends for 2016

website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. video traffic accounts for more than half of mobile internet traffic, so it's. and Twitter followers.

3 Highlights From the ‘Conversion’ Twitter Chat

It's All About Revenue

by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. For our fourth #Eloquestions Twitter chat, Arpine handed the baton to fellow Topliner big-gun Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. dann-montgomery asked Arpine for tips on promoting content on Twitter without sounding spammy. Techwriteuk #Eloquestions if it’s a newsletter they subscribed for, they expect a lot of info and will be happy to read (content is king!). Here are some highlights from Arpine’s chat: 1. Arpine’s response?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Relevanza ). 2. Wrong.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Driving traffic: Social networks, particularly the “big three,” can drive significant amounts of website traffic.

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. So grab your pom-poms and get ready to cheer on some underdog companies dominating giant competitors with inbound marketing. Jackson Coffee Company Consistently Beats Corporate Giants With Email Marketing. What makes Jackson Coffee Company so special?

B2B Marketing Trends for 2016

website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. video traffic accounts for more than half of mobile internet traffic, so it's. and Twitter followers.

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter. But what if you don’t want to keep ignoring Twitter? The topic tonight is “B2B & Twitter.” Or Does It? Great!

What is Social Media Marketing?

Biznology

have been putting together my company’s capabilities deck and have really had to think about this very carefully. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website. Like this post?

7 Epic Uses of Twitter's New Embeddable Tweets Feature

Hubspot

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. How to Embed a Tweet Using The New Twitter Web Design. This is HUGE! 7UHhT.

Take Your Web Traffic Into Your Own Hands

Marketri

Content Marketing: Create valuable sharable content, such as Webinars, videos and newsletters. Blogging: Although blogging is one component of content marketing, it’s so integral to growing Web traffic that I think it warrants its own separate point. From personal experience, our blog posts currently contribute to over 35% of our overall Web traffic. Google loves this.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you maximize the visibility and impact of your LinkedIn company page?

34 Awesome Twitter Ideas for Engaging Your Prospects

Hubspot

Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. But how can you keep the relationship with your Twitter followers fresh? Here are 34 ideas and tips for you to use for your own Twitter community to keep them engaged and coming back for more. Twitter Tools.