The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? Have you seen the new documentary Netflix series The Social Dilemma featuring ex-Googler tech whistleblower Tristan Harris ? .” ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung?

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Patience is a virtue.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it. Online communities eg.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Sprout Social

MARCH 26, 2020

Those demands coupled with the “always on” nature of social media make burnout a very real challenge. . We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. , She and her team are responsible for managing all the corporate social media handles. Are you hesitant to take hard-earned PTO?

Social Media 143

Social Media Enterprise Management Work Management Marketing Management 143

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” They are authentic, and they are trusted by their peers. Technologists are active on social media.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”.

Linkedin 101

Linkedin Peer-to-peer Branding Brand Identity 101

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process?

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. production time!

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 141

Campaigns Examples Design Planning 141

Marketing Insider Group

AUGUST 3, 2015

When you give them the content they like, they will share with their friends on social media like crazy. Community Matters. Building a community around your brand is crucial to the success of your business. 64% of millennials said they are more likely to become a loyal customer if a brand engages with them on social.

Paid Search Agency 100

Paid Search Agency Ads Peer-to-peer Social Networks 100

EveryoneSocial

DECEMBER 8, 2020

As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization. When a potential customer is thinking about buying your product, they are going to do their research. Stronger employee skill-sets.

Personalization 98

Personalization Branding Brand Identity Paid Search Agency 98

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Keep in mind, CEOs that aren’t on social media are not unsocial.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. They can enable peer-to-peer communications and provide a means for content creation, distribution, and consumption. Photo credits: www.roadtrafficsigns.com. Are we ready for this future?

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Convince & Convert

APRIL 9, 2014

Google has put a social layer across its products and services – this is Google+. This enables Google+ posts to spread across Google’s two million site strong Display Network. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Modern B2B

AUGUST 14, 2023

I’ll level with you, I often find it overwhelming to try and keep up with the latest apps, products, and trends. It’s where most marketers see a really prolific amount of discourse from peers; ChatGPT and Dall-E screengrabs, prompt engineering tips and tricks shared on social feeds and excitement about the impact on content creation at scale.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

Marketo 48

Marketo Communities Features Peer-to-peer 48

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Here are some B2B social media strategies and tips to get your company on a better path to success.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. There is no doubt that content creation plays a major role for your organization. Content is everywhere and impacting everything. Who Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. By taking an active approach to social media, you can help shape the narrative.

Social Media 105

Social Media Media Word of Mouth Business 105

ConvertKit

AUGUST 7, 2020

You might attract more followers, but those people likely won't stick around for long—and they certainly won't buy your products or services. You might attract more followers, but those people likely won't stick around for long—and they certainly won't buy your products or services. Why is organic Instagram growth so difficult?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

SmartBrief - Marketing

SEPTEMBER 29, 2023

Claire discusses how women entrepreneurs can achieve success in an exclusive Q&A and advises them to know their value and leverage relationships to build a strong network of mentors and role models. Relationships aren’t just about your professional network, it’s also about your customers. This post is sponsored by Adobe.

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

EveryoneSocial

JANUARY 18, 2021

If your team communication and productivity is in need of a boost, you may want to rethink the employee engagement strategies you’re using at your company. Employee engagement is a necessary determining factor for your business productivity and ultimate success. And can be an even bigger issue with remote and global teams.

Enterprise Management 106

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 106

Ontraport

DECEMBER 9, 2019

The exclusive feeling that customers get from early access — to products, services, sales and more — are part of what makes membership sites attractive in the first place, so incorporating them into your site is a real win-win. In fact, over 80% of customers cancel their subscription to a membership site within the first two years. .

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Walker Sands

JANUARY 27, 2020

When it comes to purchase decisions, buyers simply place more stock in the information and recommendations they receive from their peers. The influence of UGC is growing across all social channels. This allows the brand to inspire buyers by showcasing the creative talent of its users — talent that’s enabled by Adobe products.

Branding 52

Branding Brand Identity Peer-to-peer B2B 52

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Scoop.it

JANUARY 23, 2020

Tools, logins, communication systems, the approach to meetings, and more. The technical setup helps you tick the important boxes, but taking onboarding a step further will help you improve engagement, satisfaction, productivity, and retention. More often than not, companies put a lot of emphasis on the customer part.

Paid Search Agency 87

Paid Search Agency Curation Peer-to-peer Thought Leadership 87

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

TrustRadius Marketing

MARCH 26, 2021

These products can also help avoid breaking the bank with license fees. Consider what the upgrade path for each free product would look like to evaluate how scalable the product will be as the organization grows. Since Moodle is so popular, there is a wide range of support and community forums available.

Work Management 52

Work Management Marketing Management Budget Programs Leads 52

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? Too many times they take the easy route vs the right route to social business success. Get to the heart of what your employees are already doing on the social web.

Social Media 63

Social Media Branding Brand Identity Media 63

Brandpoint

MAY 7, 2019

The number one answer given when asked about the largest challenges of marketing financial products and services was keeping up with new marketing techniques. Take the time to cultivate a blog feed and social network filled with a variety of topics from different publications. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115