InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. AI is a tool that can be used in problem-solving, creative thinking and production.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Salesforce Marketing Cloud

JANUARY 17, 2024

And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. What is the Service Trailblazer Community? Is this community for me, too?”

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

OCTOBER 14, 2021

Why is the community a game changer for Trailblazers? How can you engage in the Trailblazer Community? How can you give back in the Trailblazer Community? When Trailblazers connect with each other through the community, the success multiplier is undeniable.”. Why is the community a game changer for Trailblazers?

Communities 98

Communities Peer-to-peer Digital Transformation Thought Leadership 98

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Contently

DECEMBER 21, 2022

He is mocked by his peers. A skinny, cranky Santa gathers together the community of North Pole elves and reindeer, intending to deliver the bad news: The reindeer can’t fly through the fog! Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today?

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Help them, and others, see the fun and human side of their peers. This is, of course, tricky.

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. AI is a tool that can be used in problem-solving, creative thinking and production.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Conversica

AUGUST 31, 2022

The Conversica Community Is Here! We are excited to announce that the Conversica Community is live! We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica.

Communities 52

Communities Peer-to-peer Practices Features 52

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 116

Communities Work Management Marketing Management Paid Search Agency 116

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? And every company’s ICP will be unique – to its business model, product offering, and ways of working. How do you build loyal customers? Customers for life? It all starts with investing time. It all starts with investing energy. That's very important, right?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. Deal with the loss of third-party cookies.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Metadata

FEBRUARY 21, 2023

Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively. Additionally, work with your training and development teams on a content strategy that helps your customers grow their skills on your product and be recognized for doing so.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Salesforce Marketing Cloud

AUGUST 18, 2023

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my!

Automation 98

Automation Peer-to-peer API Communities 98

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Build these top communication skills to grow your career. The Salesforce job market is only growing, powered by AI.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Stevens & Tate

MAY 3, 2023

Keeping that in mind, the following are three of the biggest factors that influence consumer purchasing decisions in today’s digital age: Product/Service Reviews Very few consumers are going to blind buy a product or service based on the content they’ve come across on your website. Reviews come in many forms.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Buffer

JANUARY 6, 2021

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible group of talented folks in product, I’m happy to share that Maria Thomas has joined us as our new Chief Product Officer. Maria also spent seven years building products for SMBs at Intuit.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This is especially true in large urban centers. So, how can marketers reach this broad and profitable segment? TV is as efficient as it is effective.

Television marketing 94

Television marketing Planning Paid Search Agency Peer-to-peer 94

Litmus

AUGUST 7, 2019

Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Join the #emailgeeks Slack Community.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Salesforce Marketing Cloud

AUGUST 16, 2023

Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. You’ll discover new ways to engage your customers, deliver better service experiences to more people, and become more productive and cost efficient. Count me in Be sure to add these five activities to your list.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Salesforce Marketing Cloud

DECEMBER 13, 2021

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Sign me up for a free Trailhead account.

Studies 98

Studies Peer-to-peer Product Validation 98

Vision Edge Marketing

SEPTEMBER 14, 2021

The dictionary defines an ecosystem as “a community that works together with its environment, functioning as a unit.” And describe a business ecosystem as the network of independent entities or members who function together to make up a market community. Strategy is crucial to mitigating risk. Every market has an ecosystem.

Peer-to-peer 178

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 178

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Convert

JANUARY 20, 2023

As we predicted on November 9th, 2022 , Google not only lays off 12,000 employees but is also cutting its product line. Convert.com and the A/B testing tool Convert Experiences, announced today that it will offer a $99 USD Community support powered plan to help the thousands affected by this disruption. So now what? What Can You Do?

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. ” Product announcements. Community matters.

B2B Marketing 113

B2B Marketing Work Management Marketing Management Peer-to-peer 113

Vidyard

OCTOBER 12, 2017

The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? How do you scale video production ? Video enables us to communicate more easily but nothing beats in-person conversations.

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98