Paul Gillin

JANUARY 16, 2012

At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. “You want people inviting others to join the community.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

OCTOBER 3, 2013

The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. Crain Communications is notable for its commitment to print publishing.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

APRIL 18, 2012

Profiles are online identities that define members’ backgrounds and interests and reflect their activities and contributions to the community. The more active members are in the community, the greater their influence and the richer the interactions with other members. Marketers can think of these communications as a Web 2.0

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties. Media isn’t content. We are the media. New media transforms as it moves, unlike traditional fixed media like TV.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JULY 13, 2010

However, Apple shuns social media of all kinds. Its main communication to the market on the iPhone reception issue has been this letter from its public relations department , which invites no response. An edited collection of these comments will be submitted to Awareness for its community blog. Please share your comments below.

Public Relations 50

Public Relations Social Media Tagging Communities 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JANUARY 24, 2013

Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 31, 2010

Technology Leadership Council is hosting its second annual Social Media Summit. New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. On Thursday, June 3, the Mass. Sign up here.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

FEBRUARY 9, 2011

That’s $400,000 (tax-deductible) against a Super Bowl Ad budget of at least $9 million, and that’s not counting all the media buys since then. How about breaking the rules of the world’s largest commercial stunt in the name of the environment and human rights while also challenging others in your community to do the same?

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Cahill and Franke eventually overcame objections by arguing that, as communications people, they understood the pitfalls and how to manage them. Emerson Process Experts was born. The secret is the lack of competition.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JULY 13, 2010

Equally important, I hope you will tell your friends and help prove that grassroots organization using the tools of social media really can make a difference. The fund-raising goal is $50,000, which can provide clean water to 2,500 people in 10 communities. You can sign up for Supergenius here.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

SEPTEMBER 8, 2010

In the end, the rise of social media “is likely to present companies with a critical question that is bound to keep executives busy for the next few years: What business are we in?&# Tags: Social Media communities influence marketing social_networks.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MARCH 10, 2011

Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups. As they grow their profile in the community, people will start seeking them out for business. If you’re in the hospitality industry, there are nearly 1,000 members in The Hospitality Forum.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

AUGUST 26, 2010

Media Everywhere. Tags: Facebook communities innovation socialnetworks millennials generationy. By “speak”, she means text messages, instant messaging sessions, wall posts and maybe a few webcam interactions. For today’s teens, interaction with friends is multi-channel and multimedia. She just can’t fathom doing nothing but talking.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

JANUARY 17, 2012

A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. Presentations are recorded and posted as audio files, which participants can follow up in forums. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JANUARY 12, 2012

Last year, Cisco started the SuperFan program to recognize its best community members. Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook.

Facebook 50

Facebook Cable B2B Cost 50

Paul Gillin

OCTOBER 7, 2010

When my iPod went on the fritz this week, I became briefly involved in communities that provide diagnosis and repair advice, but it’s unlikely I’ll ever visit those places again. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. No social map is going to unearth these relationships.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

AUGUST 29, 2012

Fox is a 30-year media relations veteran with more than a decade at P&G and experience with the customer skirmishes that are a constant fact of life at such companies. The company invited media to Baby Care Headquarters in Cincinnati to meet with developers and product managers. You can’t join a community at a time of crisis.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

APRIL 24, 2012

By stressing the role of sales as problem-solver – and by involving the community of customers in solving each other’s problems – support frustration is reduced. They need to find the right department and fill out the correct form and if they fill out the wrong form we delete it.”

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

DECEMBER 27, 2011

Developing organizations [those with the lowest rate of social media adoption] report lower-than-average improvements across all interactions at their organizations. Executives at fully networked organizations report greater benefits from both internal and external interactions.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. EMC has several FBML pages, including a list of its other social media accounts and a game you can play only after liking the page. Sodexo is a master of using social media for recruitment. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. They help you publicize to a local community. Your speakers and fellow organizers are your best sources of social media promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 9, 2010

Wiley & Sons: Online communities are a bit of a paradox. They are both the oldest form of social media and also the newest. Internet newsgroups, CompuServe, The Well and other early communities had membership in the hundreds of thousands a decade before anyone had heard of a Web browser. Activity is also a validation point.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. Cumulative. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. When seeking updates on a breaking news story, Twitter is often a much better source than the traditional media. Early-Warning System.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 16, 2012

“I found out I was part of a community.” Statistics are available about activity in any community you manage. “Do you ever wonder who are the most active members of your communities or what content is most popular? This includes Portal & Community Pages, Web Content Manager and Web Experience Factory.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 19, 2011

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

NOVEMBER 8, 2011

Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. Consider Spiceworks, a thriving community for IT professionals, where members have posted thousands of reviews of everything from computer servers to computer consultants. But it also keeps us on our toes. Winnetu’s No.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

DECEMBER 15, 2010

For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. This one has a twist.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

MARCH 9, 2012

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. Support From the Top.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50