Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” For video content creation, Runway.ml What is genAI exactly?

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. Let’s get started!

Marketing Websites 79

Marketing Websites Examples Lead Ranking Copywriting 79

ConvertKit

DECEMBER 15, 2021

Why creators should join the Grow Your Audience challenge. Having an audience gives you the reassurance that your work is impactful, the confidence to explore different content channels, and the opportunity to develop your passion into a business. Workshops, product demos, and live Q&As. Milestones.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

LeadSquared

APRIL 3, 2017

And that tells me that webinars are not being used as much as they should be. Of course, webinar as a marketing tool may not be relevant for all types of businesses, but it’s definitely an option for most. So what is a webinar? A webinar is a seminar conducted over the internet. So you see, webinars are important.

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Organic Leads 52

Content4Demand

JUNE 9, 2020

Lesson 1: Always Focus on Your Community First. Your community should guide every decision you make as you map out your digital event plans. Think through what your audience (buyers and/or clients) wants and needs right now, and what approach is right for empowering and connecting with them. Your goals should be a close second.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. And yet, social advocacy examples continue to be the exception. It piques interest.

Examples 90

Examples Zoominfo Work Management Webinar Metrics 90

Onalytica B2B

SEPTEMBER 21, 2017

Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Crafts & hobbies are such a passion-driven industry, and therefore–perhaps surprisingly to outsiders–the audience is very digitally savvy. Location: Brooklyn, New York.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Social Media Strategies Summit.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

ConvertKit

FEBRUARY 16, 2021

Is there a way to test my niche audience idea? How can I create the right content for my niche audience? Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Image via Monica Lent.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 96

Click Rate Examples Lead Ranking Work Management 96

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. This social media training course covers every corner of social strategy—from choosing channels to managing communities. According to the Sprout Social Index™, sales strategy and product development are the number one uses of social media data.

Social Media 115

Social Media Training Course Resources 115

Outgrow

SEPTEMBER 12, 2022

Looking for some proven B2B demand generation strategies to boost your business? So, without further ado, let’s have a look at some of the best B2B demand generation strategies that top brands use to grow! B2B Demand Generation Strategies That Top Brands Use to Grow. 14 B2B Demand Generation Secrets You Must Try.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? In this article, we will show you new creative lead generation strategies that are actually fun for you and your customers. Likewise, if you optimize your Conversion strategies but neglect Awareness and Evaluation, you won’t have any leads to convert at all.

Lead Generation 96

Lead Generation Lead Ranking Generation Lead Scoring 96

Outbrain

AUGUST 22, 2021

To make it in a crowded and competitive space, it is essential to think outside the box and experiment with different funnels, so your products will be discoverable to the most relevant target audiences, smoothing the path to generating maximum leads. Lead generation is a strategy for driving traffic to your product or business.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification. That’s my take on a survey by Typeset and Mantis Research. less-than half (48%) participate in online communities with their audience.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

FMG Suite

MAY 11, 2021

Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management. Learn what marketing strategies work for them to generate new leads.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Top Rank Marketing

AUGUST 14, 2023

Workshops are October 4th with the main conference happening October 5th and 6th. The breadth and depth of workshops plus sessions is hyper-focused on practical, take it home and use it on Monday, type of information you often don’t find at other B2B marketing events. The list goes on.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

SEPTEMBER 26, 2023

Event Production Agencies metroConnections (Large, Complex Events) metroConnections offers conference services, event planning, production services (including stage design, content development, and A/V services), and transportation options. The company maintains offices in major cities around the globe, including St. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Hubspot

JUNE 10, 2020

In fact, you can attend SaaStr's event for free with a two-day digital pass to access select live content. Saunders says, "Every week, we try something new, and we're constantly learning from our community and from other Venture Cafes globally.". Penguin Strategies. Venture Café. Future For Us. as well as globally.

Conference 97

Conference Paid Search Agency Companies Peer-to-peer 97

Valasys

APRIL 9, 2024

LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Content Marketing: Share valuable content like articles and videos to establish yourself as a thought leader and attract your target audience. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Does it work? Let’s get started.

Youtube 130

Youtube Privacy Video Marketing Click Rate 130

Content4Demand

JANUARY 3, 2019

CONEX: The Content Experience . Conex: The Content Experience Tour is coming to a city near you—a movement to mobilize the most influential minds in B2B marketing from all across North America. Webinar World. Content Marketing World. Dates: February 6-April 11. The B2B Marketing Exchange. Dates: February 25-27.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Outbound Engine

JUNE 3, 2019

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. Should you focus on offline or online strategies? These 11 small business marketing strategies are helpful to review regardless of what stage your business is in. Are they using strategies you aren’t?

Small Business Marketing 54

Small Business Marketing Tactics Marketing Strategy Marketing & Strategy 54

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. I thought this project was a great example of where “content marketing” and marketing in general is going. 250,10% off for paid subscribers. 250,10% off for paid subscribers.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! If you’re looking for content to curate, check out BuzzSumo.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you're able to download the recorded webinar later for future reference. Webinar Mastery Summit. In the afternoon, you have a 1:1 via Zoom with your remote manager. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Brandpoint

AUGUST 25, 2021

Creators who bring quality content to clients to help them achieve their goals. People who like people, building relationships with their team members and clients and creating a community based on respect. Innovators who are always looking to evolve themselves and Brandpoint products, and who want to grow and embrace change.

Process 118

Process FAQ Guidelines Positioning 118

Directive Agency

MAY 29, 2019

It also is the foundation that the firm’s strategies are built on, which is utilized across their portfolio of over 75 clients. “I’ve ” The Digital Summit Series aims to serve as the definitive community for digital marketers across the U.S. .”

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

Optinmonster

FEBRUARY 6, 2023

Digital products are a useful lead generation strategy for service-based businesses. Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product.

Examples 89

Examples Product Work Management Marketing Management 89

Kapost

NOVEMBER 22, 2016

A solid content operation tames this chaos by establishing the processes that make up the planning, production, distribution, and analysis of content for those teams, tools, and channels. As SiriusDecisions indicates : Operationalizing the content model…must be owned and championed internally by an executive (e.g.

Ad Building 48

Ad Building Work Management Lead Ranking Content 48

Heinz Marketing

SEPTEMBER 21, 2020

This week’s show is entitled “ Creating a Predictable Pipeline with Special Guest, Cheri Keith “ Cheri Keith is Head of Strategy for ON24. She’s the head of strategy at ON24. We’ve got a head of strategy, Cheri Keith. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 92

Top of Funnel Work Management Webinar Metrics Lead Ranking 92

Biznology

MAY 29, 2013

What website strategies should you pursue for business marketing? Add similar offers throughout your site, varying the deal to suit the surrounding content. Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

DemandBase

MARCH 12, 2020

Demandbase even held an Advanced ABM Certification Workshop the day after the conference. Thus, building hyper-personalized experiences and content along with enabling the orchestration of a smooth marketing and sales handoff is essential for B2B marketing campaigns to succeed. Webinar reg? The certification was jam-packed.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52