Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals.

Tips 288

Tips Co-Registration Microsite Pricing 288

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Co-Registration 256

Opt Intelligence

APRIL 26, 2023

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. Or are they? In this case, it’s an unsubscribed list of emails.

Co-Registration 71

Co-Registration Opt-in Opt-out Email Marketing 71

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 140

Social Media ROI Media Correlation 140

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. engineering manager, social media manager) Pain point you’re solving (e.g. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Marketing Insider Group

NOVEMBER 21, 2022

97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. 59% of event marketers believe that hybrid events will be crucial for their event marketing strategy moving forward. This practice is commonplace in all the big and popular digital marketing conferences today.

Trends 269

Trends Marketing AI Co-Registration Conference 269

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 128

Social Media Media Blogger Co-Registration 128

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. So, how is your content doing?

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” The best way to answer these questions is to implement a social media monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Only B2B

JULY 7, 2023

A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 89

Case Study Case Studies Work Management Studies 89

Sprout Social

SEPTEMBER 27, 2021

The social media landscape is brimming with potential. Join Alexandra Waldman, Co-Founder and Creative Director of Universal Standard, as she shares her blueprint for identifying and capitalizing on the opportunities that helped her build a mission-driven company that’s changing the face of fashion. Build momentum for tomorrow.

Planning 79

Planning Co-Registration Social Media Creativity 79

SmartBrief - Marketing

OCTOBER 16, 2023

Guoji Technology, a data provider of social media, reports that topics related to emotional value on Little Red Book have garnered over 31.33 They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. million views in the past 30 days.

Co-Registration 52

Co-Registration eCommerce Allocation Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

Guoji Technology, a data provider of social media, reports that topics related to emotional value on Little Red Book have garnered over 31.33 They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. million views in the past 30 days.

Co-Registration 52

Co-Registration eCommerce Allocation Word of Mouth 52

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Other people’s audiences: An easy win is having your external speaker send an email and post on social media about doing a webinar with your company.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Convince & Convert

MAY 7, 2013

Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Leverage Co-Branded Opportunities.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Hinge Marketing

DECEMBER 16, 2020

How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Download Research as Content: A Guide for B2B Marketers. Download Research as Content: A Guide for B2B Marketers. Lead generation is already a challenging task. What is B2B Content Licensing? As shown in Figure 2.,

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Digital marketing becomes your invaluable tool.Digital marketing tactics allow you to meet your prospects when and where they’re searching while still building that rapport. Registration interface. Video Marketing.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Access to new markets. One way around this is to use product registration.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. We believe we can create intentional sports experiences that can change people for life,” said Chris Barnhart, NC Fusion’s marketing director/department.

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Marketing Insider Group

NOVEMBER 12, 2019

Stop thinking of events purely as a marketing opportunity and consider them more as a chance to engage better with your audience and build trust. Research by Social Tables shows that over 90% of event planners agree that events are more likely to be booked in a non-traditional venue than five years ago. Enhanced Personalization.

Trends 244

Trends Marketing AI Co-Registration Merchandising 244

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email marketing return on investment (ROI).

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 55 percent use social media to increase trust by accumulating social followers.

B to B 40

B to B Paid Content Social Media CMS Development 40

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. 366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Hinge Marketing

JUNE 9, 2020

Most have to find new ways to market, sell, package, price, and deliver their services and products. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. Play 3: Make your top draft pick a digital marketing professional. Also, it is now a virtual world. Leadership. Technology.

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Karelle Gordon – Marketing Director, Education, Fortune Media. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing.

Peer-to-peer 83

Peer-to-peer Thought Leadership Co-Registration Creativity 83

Trade Press Services

SEPTEMBER 4, 2023

Tips for Success There’s no question about it: webinars are a powerful marketing tool. Here are ten tips that marketing professionals follow: 1. The most effective and high-converting webinars address a problem or challenge that directly relates to the experiences of your defined target market. Define your objectives.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Hubspot

FEBRUARY 23, 2021

Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. Because of Clubhouse's growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use it in their marketing strategies. Invite friends.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Social Media Donations.

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. 366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Convince & Convert

JULY 24, 2011

Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. 19 Facebook pros (including yours truly) will help business owners and marketers improve in the wild and wooly world of Facebook. Session start October 5, and the 19 presentations are spread over four weeks. For Mari Smith? Definitely.

Facebook 111

Facebook Webinar Metrics Co-Registration Social Media 111

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Process 111

Process Lead Ranking Content Marketing Planning 111

markempa

JULY 1, 2013

a social software company. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

KEO Marketing

MARCH 21, 2017

Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. The panelists include: Jenny Poon, the co-founder of the co-working space CO+HOOTS and Phoenix Business Journal’s 2016 Businessperson of the Year. Sheila Kloefkorn, CEO of B2B marketing agency KEO Marketing, will be moderating the panel. Interested?

Co-Registration 48

Co-Registration Advertising Agencies Marketing & Strategy Paid Search Agency 48

Content Marketing Institute

AUGUST 21, 2018

Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Content Marketing World presenters are here to help. CMWorld Click To Tweet.

Analytics 101

Analytics Co-Registration Content Click Rate 101

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77