SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. Part 3: What’s a Marketer to Do?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

APRIL 12, 2016

To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Average Clickthrough Rate (CTR).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

AUGUST 28, 2014

Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: Lead Response Management Study ). Source: Lead Response Management Study ). Source: 2014 Hubspot & Linkedin Survey ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. Cognitive studies provide evidence that webpage viewers tend to remember links on either end of the navigation most vividly. Assists Report. How should I order my navigation items?

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

MAY 25, 2015

According to a HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with 1 to 5 landing pages. In a study HubSpot did on engagement rates of thank you emails versus non thank you emails, kickback emails doubled the engagement rates (opens and clickthroughs) of standard marketing emails.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. It still brings in business.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

OCTOBER 17, 2013

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 3) Your overall clickthrough rates are dismal. Are your email newsletter clickthrough rates consistently hovering below 4.3%?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

AUGUST 25, 2014

Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Plus, the study we conducted in 2012 that photos on Facebook Pages received 53% more Likes and 104% more comments than the average post.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

NOVEMBER 15, 2012

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. And feel free to get creative.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

APRIL 17, 2014

For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.). For Facebook, noon and a little after 7 p.m.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

AUGUST 20, 2018

Studies show that people rely on emotions, rather than information, to make decisions. Studies show that good news and positive content spreads faster on social media than any other type of content. A 2007 study revealed that feelings of empathy lead to altruism and the motivation to act on behalf of others.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

JUNE 2, 2014

We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. A recent MarketingSherpa case study showed that personalized email subject lines can increase your clickthrough rates by 17.36%. But there''s lots of ways you can get creative here.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

SEPTEMBER 12, 2013

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. 6) Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Source: HubSpot) Tweet This Stat. 7) The top reasons for U.S.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

FEBRUARY 18, 2015

Early results and case studies have suggested that Multi-Product Ads are leading to above-average clickthrough rates and below average cost per click. For example, ecommerce company Nomorerack used Multi-Product Ads and saw its clickthrough rates increase as much as 42% and its cost per acquisition decrease between 42% and 45%.

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. 20 Critical Do's and Don'ts for Compelling Calls-to-Action. DO make them big and bold.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 22, 2014

There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. As you can see in the graph above, the control generated a 0.73% clickthrough rate (CTR), and the treatment generated a 0.96% CTR. With a confidence of 99.9%, there was a clear winner.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Hubspot

MAY 6, 2014

Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. Intended area of study. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Higher email relevance. Better deliverability.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? A header from Moz.com.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

SEPTEMBER 13, 2012

According to a study reported by eMarketer and conducted by 33Across, 91% of survey respondents are concerned about driving ROI from "big data," 73% are concerned about integrating cross-channel data, and 70% are concerned about making sense of all the data coming at them. What are your company's typical email clickthrough rates?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

DECEMBER 14, 2016

I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution -- which heralds the second act of inbound marketing. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

MAY 14, 2014

We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". "That''s obviously a different audience. It''s a professional audience. It''s professional social network versus more of a social network.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

JANUARY 9, 2014

For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. All leads in the United States. Leads working at a company with 200 - 1,000 employees.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

DECEMBER 30, 2013

Numerous studies, including this one , show that online banner ads go unnoticed and ignored. As fixated as digital marketers are with conversion rates, unique visitors, and clickthrough rates, we’re ultimately appealing to human beings. According to Google Trends , searches for the term "ad block" have doubled in the last year.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. In fact, 13% of monthly traffic to the HubSpot Blog comes from email. Yes, frequency matters -- so work your way up. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 2, 2015

11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). True to my promise, I’ll tell you what you need to know in the rest of this article, but for now, let’s do a flyover of these benefits: More clickthroughs. Based on the study, numbered articles are preferred because they are so clear. What kind of results?

Dwell 28

Dwell Clickthrough Case Studies Domain 28

Hubspot

AUGUST 14, 2013

We''ve already seen studies from the likes of Edgerank Checker , Optim.al , and Sotrender about this very subject, and they all suggest that most engagement with a Facebook post happens within the first several hours. Study Highlights. Okay, admittedly most of us already knew the shelf life was fairly short, right? Take a look.

Facebook 28

Facebook Clickthrough Impressions Studies 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

NOVEMBER 8, 2012

This is one of our top offers in terms of downloads and previous email clickthrough rates. a case study on someone having success with social media marketing) along with calls-to-action aligned with your goals (e.g. For leads that download social media related content, we might send a customer case study focused on social media.

Top of Funnel 28

Top of Funnel Marketing Funnels Contact Marketing Contacts 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. What does your boss want to hear more about?

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. You can also customize the targeting according to field of study and degree, Member Skills.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

APRIL 15, 2014

Mashable may be reporting it, but chances are Mashable didn''t conduct the study. That''s also probably why it can be so tricky -- making sure your title is sexy enough to garner clickthroughs but also accurate enough to reflect the content within is no small feat. This guide can help you with that.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28