Hubspot

JUNE 29, 2017

For those keeping track, email is used twice here: first to promote the offer, second to deliver the content. If so, I’m guessing you didn’t see great open or clickthrough rates. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event.

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. With 22.5% However, it is not all bad news.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Strategic-IC

DECEMBER 4, 2017

Use clear, actionable text to encourage clickthrough. Content Promotion. Promotion will vary depending on your personas; your data-backed persona research will have identified the online environments that your best-fit prospects use - that you should include in your promotion strategy. Related: 7.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

MAY 25, 2016

This type of promotion is more light touch and cheaper. If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. Clickthrough Rate (CTR).

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

APRIL 6, 2017

Here at HubSpot, we ran a test with text-based CTAs -- a standalone line of text linked to a landing page and styled as an H3 or an H4 -- to see if they would convert more traffic into leads than regular CTAs at the bottom of a web page. Head over to the HubSpot Academy to learn how to add lead flows to your blog posts.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. RevContent focuses specifically on promoting content through PPC. Quality Score. RevContent.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. Results of the Experiment.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Hubspot

AUGUST 13, 2014

Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. So if you''re a late inbound adopter in a competitive industry and you want to grow fast, you need to get creative with how you promote your content.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Finding and analyzing media coverage and promoting that content through owned and paid media channels. Paid Media.

Public Relations 100

Public Relations PR Work Management Marketing Management 100

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Those promoting awesome content.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

JANUARY 26, 2017

Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

PureB2B

FEBRUARY 6, 2018

Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Social media is about fostering one-to-one communications with individuals.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

Hubspot

JANUARY 31, 2011

Web ads can be used to promote new content offers or product discounts. Check out the video below to hear his advice: Ad Copy & Graphic Lead to High Clickthroughs. All this effort is made in order to draw lots of clickthroughs. Connect with HubSpot : But how do you ensure your online ads generate maximum conversions?

Paid Search Agency 28

Paid Search Agency Clickthrough Ads Banner Ads 28

Hubspot

JULY 8, 2020

This feature is great for emphasizing a message or promoting new products. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays. For ecommerce, the best types of ads are awareness and website click campaigns which promote your brand and generate conversions respectively.

eCommerce 57

eCommerce Twitter Paid Search Agency Work Management 57

Hubspot

SEPTEMBER 21, 2016

A well designed email is a great way to remind a customer of a specific item they looked at, send a specialized offer or coupon code, or promote similar items to one that they pursued before. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Your sales team will want to know who opened every email in your lead nurturing series, or who always clicked through your offer promotion emails. Image Credit: HubSpot's Academy Blog. How to Calculate a Basic Lead Score.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

DECEMBER 19, 2014

So while on the surface it looked safe for the taking, it was in fact falsely promoted as a royalty-free image. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. Scary story , right? 3) In Your Facebook Posts. On Facebook, visual content equals more engagement. 5) In Your Emails.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. As we said before, it took us at HubSpot awhile to realize this. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. 13) DON’T miss opportunities to promote your CTAs. DO make them big and bold.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

MARCH 17, 2014

To get you started, HubSpot has some free stock photos available for download here , here , and here ! Think about it: The headline and featured image are usually the first thing someone sees in social and email promotion. If the one you choose is boring and unremarkable, you''ll risk losing out on valuable clickthroughs.

Clickthrough 28

Clickthrough Copyright High Quality Lead Hubspot 28

Hubspot

APRIL 29, 2014

We had a CTA ready to go that we''d used for a while that promoted our offer Website Redesign Planning & Progress Kit. If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. You''re not updating your design. They didn''t.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

FEBRUARY 18, 2015

This solution may sound as if it’s specifically for ecommerce, but Facebook advertising evangelist Jon Loomer has used it to promote his Facebook advertising blog , and we''re also trialing it for our ebooks. This could increase your chances of getting clickthroughs. Want to set up your very own multi-product ad?

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. That isn’t exactly the optimal way to promote blog subscription, is it? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 8, 2014

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Consider weekend emails.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

OCTOBER 19, 2012

For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. The key is to try to do this as unobtrusively as possible.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

JANUARY 31, 2014

Welcome emails also give you, the marketer, a chance to promote other things like offers, upcoming events, etc. In HubSpot''s software, for example, all of this is easy to set up due to the integration among our Blogging , Email , Marketing Automation , and Contacts tools: Anatomy of a Welcome Email. And best of all? personalized?

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

AUGUST 19, 2014

Posts quickly get pushed off your blog homepage, and offers stop getting promoted. While brand new content will get that initial surge of views from direct traffic, email, and social media promotion, it takes time for content to generate ample traffic from search. 2) Chances Are, a Lot of That Old Content Is Outdated.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

JULY 26, 2011

Email is just one social media channel and smart marketers cross promote their email marketing across all. Every bit of content in your email newsletter should have share buttons adjacent them and you should be using social media channels to promote your newsletter. Connect with HubSpot : I – Integration.

Landing Pages 28

Landing Pages Clickthrough Newsletter Mobile Marketing 28

Hubspot

SEPTEMBER 12, 2013

offers, ads, promotions) appears that has nothing to do with their interests. The last two years, however, have introduced some new technology, including HubSpot''s Smart Content , which has enabled marketers to see early results of personalization employed across marketing channels. Source: HubSpot) Tweet This Stat.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

DECEMBER 10, 2013

If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. 5) Promote your test -- but maybe not to everyone. 6) Gather data until it''s significant.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

JUNE 1, 2015

In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). When you’re not actively promoting your content, your main source of traffic will likely be organic search.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

NOVEMBER 24, 2017

How recently have you promoted the post in an email? How recently have you promoted the post in an email? In late September, clickthrough rate (CTR) started falling. How to Find and Fix Your Blog's SEO Ranking Drops: 7 Questions to Ask. Is the search term itself losing traction? How recently have you updated the post?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). How to Create a Snapchat Story.

Press 28

Press Custom Publishing Social Media Clickthrough 28