Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. While it might seem like the Knowledge Graph card will actually lower your clickthrough-rate, it's still helpful for your site to be featured here. That's why you should consider optimizing your site for Google's Knowledge Graph. Optimize your site for humans.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MARCH 6, 2017

With TrueView, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes. 10 Tips for Optimizing Your AdWords for Video Ads. You can also use cards to drive fundraising donations, traffic to a URL, or traffic to other videos as shown in the example below from Refinery29.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. Social Referral Traffic.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. The Anatomy of an Optimized Blog Subscriber Email. Not to blame you, though. Are you making the most of all their potential?

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Contacts Database With Dynamic Lists.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. Search Engine Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

SmartBug Media

APRIL 10, 2019

Your competitors have probably realized that they need to optimize their websites for search engines and they’ve coded their static pages properly. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. What’s caused the 300 percent increase?

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. At its core, however, the science of optimization is really quite simple: It''s all about making improvements.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. With this platform, you’ll reap the benefits of a low CPC and highly engaged traffic.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

APRIL 12, 2016

As marketers, we're always thinking about the most optimal way to target our potential customers. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. Most of us publish blog posts the same way.

Traffic 28

Traffic Outreach Content Tips 28

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Andy Crestodina.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Let’s explore why AMP will be so impactful on mobile search and search engine optimization (SEO). clickthrough rate. If this seems like a big shift, you’re right. Why Does AMP Matter?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. While this report doesn''t differentiate standard traffic from customers, it does highlight how people seem to navigate their experience on your site. Search Engine Optimized.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

AUGUST 13, 2014

Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Several years ago , the user testing folks here at HubSpot tested button color on the homepage of Performable ''s website. No Navigation.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Hubspot

FEBRUARY 25, 2014

There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. Duh, right?)

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

FEBRUARY 24, 2014

If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. In the world of website optimization, that’s huge! Those are the pages to optimize and try to drive more traffic to. 2) Test Your Navigation Bar. They discovered that “How It Works” earned 47.7%

Click Rate 28

Click Rate Clickthrough FAQ Conversion Rate 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 19, 2014

and virtually none into optimizing the old. Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

APRIL 21, 2014

We have traffic data, conversion data, lead data, email marketing data, social media data. Look at traffic. Increasing the amount of traffic to your website is important as you begin to gain more brand awareness. You should also look at how much traffic is coming to your homepage, specifically. the list goes on.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? To help you with your goal-setting, download our free calculator for determining your monthly traffic and leads goals. But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 24, 2012

2) They Over-Optimize. after word (you know what I'm talking about) -- that’s referred to as keyword stuffing or, more innocently, over-optimization. To prevent keyword stuffing, follow best practices for optimizing your content , and aim to write as naturally as you would speak. SEO should mean optimizing for user experience!

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

OCTOBER 11, 2012

So let's say you've worked through step 1, and you've got a good amount of blog traffic flowing. According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Tip: Optimize Your Landing Page.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. As for your optimal maximum bid, some trial and error might be necessary. What's Next?

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. A homepage is a dumping ground for all miscellaneous traffic. So they stand out!

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

SEPTEMBER 21, 2015

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. Search Optimization. What does your boss want to hear more about? 2) Time Spent on Page.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

SEPTEMBER 30, 2013

Google Analytics might not give us the answers we desire but, if parsed through with a discerning eye, Google Webmaster Tools can provide a wealth of valuable insight to marketers looking for confirmation that they’re putting their optimization efforts in the right places. Do you think this traffic is qualified?

Keywords 28

Keywords Google Tools CTR 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. And the most important element of optimizing landing pages is conversion rate optimization.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Optimizing content for search engines and lead generation.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. If this sounds like you, I''d recommend you keep on reading. Keep Your Title to ~55 Characters.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to better optimize my marketing to drive stronger results.". What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. More qualified traffic and better conversion rates. Google understands the value of this kind of “sneak preview,” so they’ve engineered their algorithm to reward sites that utilize optimized rich snippets. It can help you see: Higher rankings in search results.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! How Can I Optimize My Holiday Campaigns for Success? Your first step should be to get inside your target audience's head.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 19, 2013

When you think about your marketing funnel, how do you think about the work you do to optimize it? Minimizing breaks in the chain meant figuring out what worked on a high level, and optimizing our marketing to make it more appealing to our audience as a whole. The Middle Ages of Online Marketing. A Modern Marketing Era.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

FEBRUARY 12, 2014

But if you''re not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. In short, the better your meta description, the more likely it is you''ll have good clickthrough rates from organic search. Write like a true salesperson. Share them below!

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28