Hubspot

NOVEMBER 26, 2020

If you're not looking to spend more on your campaign, another way to improve search impression share is to focus on the quality score, target, bid, and conversion rate of your ads. Quality score evaluates your keywords' past performances, ad relevance, landing page experience, and expected clickthrough rate. Display Impression Share.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

MAY 25, 2016

Costs tend to be higher on LinkedIn than other networks, but conversions and quality can be higher than other networks and can provide valuable leads for some industries. For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. One of these enhanced options involves bid strategies that automatically adjust your bids based on either clicks or conversions. What should a PPC landing page include to increase conversions? Quality Score.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

SEPTEMBER 11, 2014

Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it''s imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. The winner was #1.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Click Rate 28

Hubspot

FEBRUARY 18, 2015

This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. 2) Create a basic ad the way you normally would , choosing "Clicks to website" or "Website conversions" as the campaign objective. Tip: Click on the numbered panels to navigate between items.

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Hubspot

MAY 25, 2015

For Landing Page A, you would have a 1% conversion rate. That would be a 5% conversion rate -- which is great! If your visitor searched "lawn care tips" and ended up on a blog post of yours called, "Ten Ways To Improve Your Lawn Care Regimen," then you'd better not link that blog post to an offer for a snow clearing consultation.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! 4 Reasons to Customize Your Email Subscription Preference Center (And 28 Tips to Try). 8 Tips for Retaining Subscribers: Let them control the frequency of the emails they receive.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

OCTOBER 27, 2016

The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. Don’t hesitate to change tactics midway through a campaign to drive greater value and conversions from your Ads.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

DECEMBER 23, 2019

Therefore, many brands are turning to video, as opposed to images, for their ads, since video typically results in higher engagement and improved conversions. When it comes to silent video ads for Facebook, the luxuries of audio are gone, but the pressure for conversions is still there. Here are a few tips on how to do just that.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. They tend to have a pretty good idea of which pieces of marketing material helps encourage conversion. Run an attribution report to figure out which marketing efforts lead to conversions throughout the funnel.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

JULY 8, 2020

Garner new attention by participating in Twitter conversations relevant to your business. A strategic way to be part of the conversation on a large scale is by using trending Twitter hashtags. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays. and 7-9 p.m.

eCommerce 58

eCommerce Twitter Paid Search Agency Work Management 58

Hubspot

APRIL 17, 2014

For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.). Add Google Authorship to your blog.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

MARCH 6, 2017

Source: PC Daily Tips. AdWords provides data about completed views, partial views, if the video drives channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand's other content that can be attributed to a person initially viewing a video ad. Conversions.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

DECEMBER 19, 2014

And if you''re feeling stuck thinking of ways you can use these images in your marketing campaigns, scroll down for seven ways you can use stock photos to give your marketing content some pizazz -- as well as some tips to make stock photos work even harder for you. For more stock photo customization tips, check out this blog post.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. Remember: relevancy increases conversion rates! But have no fear! Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 11, 2012

In this article, which is an excerpt from our new ebook, How to Grow & Scale Your Business Blog , we’ll give you some great step-by-step tips for turning those casual visitors into valuable, dedicated subscribers. Tip: Optimize Your Landing Page. Tip: Encourage Email Subscription. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JUNE 1, 2015

Also make sure that your calls to action are current in each of these pieces of content so you can turn visitors into conversions.). HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). For those who do not have evergreen content just yet, there are some additional ways to get inspiration.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. Register here to watch !

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. And in this post, we'll give you 11 tips to help you cultivate an entire team's worth of data-driven marketers. What are your company's typical email clickthrough rates? But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. Conversion Rate vs. Ad Impressions. 6) The High Clickthrough Rate Game for Content Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 18, 2012

So even if he or she clicks away from the thank-you page they're redirected to after completing your conversion form, they can still search their inbox and find the information they need to redeem the offer, such as the ebook's download link, webinar login information, etc. Thank-You Emails Twice as Engaging as General Marketing Emails.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

SEPTEMBER 12, 2013

These results [indicate] that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them,” Drebes explained. 6) Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Source: HubSpot) Tweet This Stat. Source: Aberdeen ) Tweet This Stat.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? 7) Measure it all.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

OCTOBER 17, 2014

Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ).

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. This could be a tip, a strategy, a tool you’ve used that they could benefit from, or other free resources. Instead, be contrarian; solicit conversations and write back when they reply to you."

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Are there certain pages on your site that aren't optimized at all -- for search and for conversion ? Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 5, 2013

I''ll cover things from convincing your boss it''s a worthwhile expense, to figuring out which hotel to stay at, to some tips on where to be and when during the actual conference. Increase conversion rates? Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software? Widen your network?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. These tips are designed to help you keep your testing plans on track so you can start converting more visitors into customers , so let's dive in. Problem #3: You’re only focusing on conversions.

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

APRIL 15, 2014

That said, the process of finding the right data (and properly attributing it), can be quite a pain in the butt, so here are a few tips. That''s also probably why it can be so tricky -- making sure your title is sexy enough to garner clickthroughs but also accurate enough to reflect the content within is no small feat.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. Sales Qualified Lead.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

FEBRUARY 28, 2014

With a just a few resources and some actionable tips, you''ll be able to get your resume noticed in the giant stack on a recruiter''s desk. Below are five important tips that''ll ensure your resume gets the attention it deserves. 5 Tips for Writing a Standout Resume. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

JANUARY 29, 2015

Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

MARCH 3, 2014

Since success starts with knowing your blind spots, here are the three most common reasons why marketing automation fails, along with tips for what to do about it. Conversion funnels can help you wrap your mind around this concept. Conversion - The moment where the purchase (read: magic) happens. 1) Your Timing Is Off.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate. Conversions & New Contacts.

Social Media 96

Social Media Template Media Contingency Planning 96