Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

SmartBug Media

AUGUST 20, 2019

Just click play below. Think about the solicitors who ring your doorbell, fake a two-minute conversation, and then immediately slam you with a sales pitch about a product you’ve never heard of. Whether or not the product could benefit you, you’re put off by the experience. Originally written on February 26, 2018.

Response Rate 78

Response Rate Tips Outreach Email Marketing 78

Marketing Insider Group

MAY 30, 2023

For instance, if your overarching goal is to increase sales, then your marketing goal could be to generate more leads or improve your conversion rates. For instance, if your organic search rate is low, check that your content is optimized for the right keywords and has proper on-page SEO elements. Make sure your goals are measurable.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Learn how to increase your response rate.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. Ask them to rate their experience and satisfaction.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media has grown at an exponential rate over the last ten years. The people on these lists also don’t know who you are and don’t have any connection to your company or production.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

SendX

JANUARY 1, 2020

While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. Are you consistently asking them to buy your product or service? Example of an email subject line I created recently Similar to this: Check out these 1500+ responsive email templates for your follow-up emails.

Tips 197

Tips Click Rate Open Rate Urgency Marketing 197

SendX

JANUARY 2, 2020

While your email did reach them, they just didn’t bother opening it or clicking on any Call-to-actions given in the email. Are you consistently asking them to buy your product or service? Example of an email subject line I created recently Similar to this: Check out these 1500+ responsive email templates for your follow-up emails.

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. There’s a reason these untailored messages have a low response rate and are unlikely to produce any results.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Zoominfo

SEPTEMBER 12, 2018

The average voicemail response rate is 4.8%. In fact, certain studies show that well-crafted voicemails can improve response rates anywhere from 3% to 22% ( source ). In fact, certain studies show that well-crafted voicemails can improve response rates anywhere from 3% to 22% ( source ). Let’s get into it!

Tips 210

Tips Marketing Automation Services Zoominfo Urgency Marketing 210

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SalesIntel

MARCH 20, 2024

By identifying and understanding these common pitfalls, businesses can proactively avoid making costly mistakes and optimize their email campaigns for better engagement, response rates, and, ultimately, sales success. Such emails often come across as spammy or irrelevant, leading to low engagement and poor response rates.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

SendX

MAY 6, 2021

You’ve spent time, money and energy creating a valuable product. Aside from this, it’s fairly difficult to know what makes web forms work - or not - as the only indication of their effectiveness is measurable only by the delivery rate and success of the email campaign. Response Rates One of the major benefits of chatbots v.s

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Martech

FEBRUARY 20, 2024

While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Use this type of call to action: For straightforward products with self-service options. Sound less pushy. Are direct.

Urgency Marketing 102

Urgency Marketing B2B Allocation CAN-SPAM 102

DealSignal

AUGUST 3, 2023

This audience will be much more interested in your messages, and with a bit of good content, reply to them or click links in them. Most marketers are concerned about bounce rates that go beyond 5%-10%. Marketers always fear high bounce rates and bad performance no matter how perfect your campaign is.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). Increase response rates. It’s something 6.57

SMS 108

SMS Marketing & Strategy Marketing Strategy Planning 108

SendX

FEBRUARY 25, 2020

One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates? No weekends.

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Salesforce Marketing Cloud

OCTOBER 31, 2023

How to automate customer service Here are a few examples of how you can use automation to improve agent productivity without sacrificing the customer experience: Chatbots: A chatbot can help reduce call or case volume by handling routine tasks such as looking up order status or scheduling appointments. In two words: generative AI.

Work Management 119

Work Management Autoresponders Automation Service 119

Valasys

OCTOBER 10, 2023

Mass text messaging allows businesses to stay connected with their customers, providing them with valuable information and updates about their products or services. High Open and Response Rates Mass text messaging boasts high open and response rates compared to other marketing channels, such as email.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

SocialPilot

JANUARY 14, 2024

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. 91% of executives rate LinkedIn as their first choice for professionally relevant content. LinkedIn Posts with 1900-2000 words have the best performance and engagement rate. LinkedIn witnessed 15.4

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Heinz Marketing

JUNE 15, 2023

Businesses are frantically seeking opportunities to boost efficiency and become more productive with fewer resources. Buying Signals At the activity level, this includes behaviors exhibited on your owned properties (website clicks, content engagement, etc.), Keep in mind that minor adjustments can greatly impact your conversion rates.

Ideal Customer Profiles 101

Ideal Customer Profiles Efficiency Allocation Top of Funnel 101

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. There’s a reason these untailored messages have a low response rate and are unlikely to produce any results.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Sprout Social

FEBRUARY 17, 2022

Increasing attendance rate for promoted events. Send seasonal promotions for products/services or events. Links (to blogs, product pages, etc.). Then track the open and click-through rates to see which emails generate ROI. click-thru rate. “My cold list open rate is around 25%.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Zoominfo

JUNE 15, 2020

Consider these statistics ( source ): 80% of calls go to voicemail Recipients don’t return 90% of first time voicemails Sales reps spend 15% of their time leaving voicemails The average voicemail response rate is 4.8%. Today’s blog post offers some valuable tips to optimize your sales voicemail strategy and improve response rates.

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

KoMarketing Associates

NOVEMBER 8, 2018

For instance, many users will give instant feedback about a piece of content or new product through comments on social media or blog post. SurveyAnyplace states that the average survey response rate through email is about 30 percent, with only in-person and postal mail surveys having a higher response rate.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Outgrow

AUGUST 16, 2022

But what if they don’t click on your survey link? . Can you blame the person for not clicking on a random survey link? Email survey software like Outgrow allows you to easily create targeted and contextual surveys in minutes and you can share them with your customers in just a few clicks. . Increases Response Rates.

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

Vidyard

MARCH 15, 2021

Personalized Video Pre-Production 5.2 Personalized Video Production 5.3 Personalized Video Post-Production 6. PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 Amnesty International Earns an 83% Click-Through Rate 7.4 It netted us a 157% increase in our click-through rate when we sent it out.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

ClearVoice

DECEMBER 18, 2023

Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy. Click-through rates (CTR). Measure the percentage of clicks on links within emails, ads, or other marketing communications. Using this feedback, you can be sure to.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy. Click-through rates (CTR). Measure the percentage of clicks on links within emails, ads, or other marketing communications. Using this feedback, you can be sure to.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Webbiquity

OCTOBER 16, 2018

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). And your product or service may be exactly what they need to solve it. Banner ads? And no one answers their phone anymore. ” Not just any direct mail, though.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Martech

DECEMBER 14, 2023

Pick your players Think about the industries and roles that would be a perfect fit for your product or service. Who was your product created for, and who brings the greatest value to the business? Identify the gaps in their current solutions and how your product or service can effectively address those pain points. Company size.

Sales Cycle 81

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 81

ClearVoice

JUNE 23, 2020

Leveraging a pre-existing survey panel is important as it allows you to do more research, gain insights faster, and get higher response rates. In many cases, businesses have had to think outside the box, get creative, and leverage new tools and technology to continue to be productive. Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Webbiquity

JUNE 1, 2021

Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. The heatmaps the tool provides give you detailed data about the maximum hovering areas, highest clicked buttons, and more. If your product adds value to theirs or vice versa, it’s an ideal place to post a guest blog.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Show a quick demo of your product. It has been proven that video can enhance the impact of a prospecting call and boost response rates.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Hubspot

JULY 6, 2021

If someone subscribes to your email list, it's safe to say they have already heard of your product or find it interesting, so it's important to dig deeper beyond that. It can also get daunting if emails are about the same products consumers have already heard about. "I'd Francis Perdue, CEO of public relations firm Perdue Inc.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101