Convince & Convert

JANUARY 2, 2014

Share Images on Twitter: Increase Retweets by 150%. Since Twitter announced inline images , we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. Favorites increased quite a lot.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Convert

JANUARY 25, 2021

Having properly configured goals allows tools like Convert Experiences to provide you with critical information, such as the number of conversions and the conversion rate for your site. Drive more click-throughs on paid ads. Form submission Clickthrough Social media share. Click on a Link. Click Something on a Page.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Clickthrough Click Rate 59

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. Everything from your headline and keywords to featured image and URL should be optimized. If you’re not already, click Sign in in the top right corner.

Social Media 61

Social Media Clickthrough Media Domain 61

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Outbrain

SEPTEMBER 1, 2022

Ad copy refers to the text or written material that features in advertisements. Is the copy for a billboard on the highway, a Twitter ad, or a native video ad on a news website? There are two main metrics that let digital marketers know whether ad copy is successful: clickthrough rate (CTR) and conversion rate (CVR).

Paid Search Agency 26

Paid Search Agency Ads Marketing AI CTR 26

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Moz

NOVEMBER 20, 2018

Huge growth in Google My Business Google has been adding features to GMB at an accelerated rate. Here are just some of the major GMB features that have been released since the publication of the 2017 Local Search Ranking Factors: Google Posts available to all GMB users. Videos in Google Posts. Review signals were 10.8%

Lead Scoring 56

Lead Scoring Lead Ranking Customer Surveys Click Rate 56

SnapApp

SEPTEMBER 12, 2011

Then the members of that network need to see the content and click on it. SnapApp has features designed to optimize each step of this loop. Are you planning on sharing this blog post to Facebook or Twitter? As with other online ads, you want to create compelling ad creative that will generate high clickthrough rates. ?Each

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Content Standard

JANUARY 6, 2016

As Instagram continues to be fairly new to businesses, many companies are looking to brands that have highly successful Instagram marketing strategies for inspiration and utilizing the latest features that Instagram has to offer to ensure they are getting the most out of this lucrative platform. Clickthroughs on URLs. Follower Growth.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

As Instagram continues to be fairly new to businesses, many companies are looking to brands that have highly successful Instagram marketing strategies for inspiration and utilizing the latest features that Instagram has to offer to ensure they are getting the most out of this lucrative platform. Clickthroughs on URLs. Follower Growth.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Increase repeat visitor rates and engagement. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. Conversion Rate vs. Ad Impressions.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 17, 2013

Maybe you run a Twitter campaign to get people to sign up. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. Wait, wait, wait.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

NOVEMBER 1, 2013

The difference between Ad Rank and that algorithm is that Ad Rank determines where ads appear in the sponsored results as well as how much the advertiser pays when someone clicks the ad. In translation, this means the more fancy features and ad formats you use, the better your Ad Rank is going to be.

Adwords 28

Adwords Google Ads CPC 28

Hubspot

SEPTEMBER 11, 2013

Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. I have about 205,000 followers on Twitter now, but that’s happened over the course of many years. I compare those clicks to what I get on other platforms like Twitter and Facebook. Twitter garnered 162 clicks.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Optinmonster

AUGUST 18, 2022

You wouldn’t name your grocery store, “Best Clothing Store,” or feature shoes in all of your ads, or shoppers would be too confused. We especially love the TruSEO feature, which makes it super easy to optimize every single post and page on your website, even for beginners. Our favorite is All in One SEO.

SEO 124

SEO Optimization Lead Scoring Lead Ranking 124

Hubspot

JANUARY 9, 2014

These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. Leads who have downloaded more than five pieces of content. How effective is list segmentation?

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). About 50% of clicks on mobile ads are accidental. 54% of users don’t click banner ads because they don’t trust them.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

SEPTEMBER 24, 2012

HubSpot's research found that companies that allow each shared link a buffer zone of at least an hour on either side see higher clickthrough rates overall. If most of your active followers (the people re-posting or clicking on your content) don't follow many others, you'll want your sharing habits to be less frequent.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JANUARY 29, 2015

They see them, click back to your website, and then (hopefully) convert. Pixel-based retargeting is also available on Facebook and Twitter. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. When I look at this name, I know exactly who I am targeting, without having to click into this campaign. First, decide where you want people to be directed after clicking on your ad.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

AUGUST 13, 2014

Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Here is an example of how one website features advertorial content.: Cost per click can vary between $0.25 Native Social.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JUNE 21, 2016

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 1, 2015

You can click links to older pieces of content related to your keyword or phrase to see the backlinks for that piece of content. Then, you can implement tools like CoSchedule’s Click to Tweet to create beautiful tweet boxes that encourages readers to tweet those quotes. 4) Plan your outreach strategy. 7) Finalize your promotion plan.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. Featured Resource: Free Social Media Report Template. Likely, these metrics also vary between your channels — since LinkedIn doesn't let you retweet, and Twitter doesn't let you click a cry-face button.

Social Media 96

Social Media Template Media Contingency Planning 96

Single Grain

JUNE 14, 2023

But if you’re new to pay-per-click advertising, you may not know where to begin. PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC).

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Hubspot

DECEMBER 19, 2012

What's the rate of growth? What's your fan/follower churn rate? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. Sentiment - Are your interactions generally positive or negative?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Learn from the Pros

MARCH 5, 2024

A comprehensive SEO strategy should consider these factors because ignoring them could significantly impact visibility, clicks, and conversions. This can lead to rich snippets in search results, making your website stand out and potentially increasing click-through rates. You can also use AI to build schema for structured data.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. You can connect with her on Twitter and LinkedIn. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

FEBRUARY 6, 2017

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest.

Social Media 28

Social Media Stats Twitter Facebook 28

Buffer

SEPTEMBER 16, 2019

Moreso, Facebook ads still get clicks. According to stats as of April of this year, the average Facebook user clicks on 11 ads in 30 days. Anecdotally, those click numbers sound great, though they have been better. What words will you use to convince someone to click or tap? Now we can bring in the science!

Paid Search Agency 74

Paid Search Agency Facebook Research Ads 74

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. The goal of your email is not just to get someone to open or click through; it's also to take some action. Test out the text of the button you know each lead is clicking on. Format: Which offer format does your list prefer?

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

Hubspot

SEPTEMBER 16, 2015

Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure. It influences the number of clicks you have in your emails. Clickthrough Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. Login to your account and click on Organic Research in the left sidebar. To get more detail on related keywords, click on View Full Report. How to Use SEMrush. Search trends.

Keywords 80

Keywords Paid Content Traffic Research 80

Hubspot

SEPTEMBER 12, 2016

On October 27, 1994, the world of advertising was forever transformed by a small graphic bearing the presumptive words, "Have you ever clicked your mouse right here? The ad enjoyed a click-through-rate of 44% -- a number that would make most marketers balk in disbelief today. The most impressive feature of D.A.R.T.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28