Trending Sources

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

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In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Channel Structure is Key. YouTube Channel Do’s. YouTube Channel Don’ts.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight. ” Taulia. About Vidyard.

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. Learn more about it here.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent

It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? 37 Mind Blowing Secrets About Guest Blog Posts.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.

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Navigating the Global Digital Ad Landscape [Infographic]

Modern B2B Marketing

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most. Digital Marketing Infographic

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How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video.

This Week in Content Marketing: Advertising and Content Marketing Are Different?

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We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. Catchy, memorable slogans and jingles don’t work well in today’s world where messages tend to get fragmented across thousands of channels. Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications?

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel  has over a billion users –almost a third of all people on the Internet–and  reaches more 18 to 34-year-olds than any cable network in the U.S. . That’s a lot of competition for vloggers.

This Week in Content Marketing: The Future of Television Advertising Is Native

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We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. Marketo : No matter what rumors you’ve heard – email is not dead! Rants include two beat downs on questionable native advertising practices.

Marketo Book Club: Sales 2.0

Modern B2B Marketing

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Customers are educating themselves via the Internet and other social media channels. How to use the most lucrative sales channels or communication methods to engage more prospects. Marketo Book Club: Sales 2.0

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Be real.

3 Pieces of Social Media Real Estate You Shouldn’t Overlook

Modern B2B Marketing

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Read some more ideas for creative cover photos here.). Social Media

The Future of Digital Marketing is Already Here

Modern B2B Marketing

Create engaging experiences tied together across channels and time at scale. Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. organizations interact with customers and prospects in five or more channels.

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Whether 50 years ago or today, there are 3 things successful political campaigns have been able to learn from marketers: be targeted, be efficient, and be clear with your message across all channels or be lost in the cacophony of the elections. Obama also leveraged YouTube like never before. The campaign’s official channel was collectively watched for 14.5 voters. The Website.

Video Marketing of the Future: How GoPro Ups Your Marketing Game

Modern B2B Marketing

million YouTube views in its first two days. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video. He strapped a GoPro camera to his body and recorded his mundane workplace activities for an entire day. GoPro had started a trend. The Public Effect. Be a hero”.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. billion. Actually, yes.

10 New Examples of Marketing So Useful, You’d Pay For It

Modern B2B Marketing

To watch this video on YouTube, click here. 6. UTECH  (a university in Lima, Peru, which is the second largest desert capital in the world) created a billboard that makes water “out of thin air” The billboard captures air humidity and turns it into potable drinking water.  To watch this video on YouTube, click here. 7. Lowe’s Fix in Six. IKEA Moving Day. Genius!

The New Brand Building in the Era of Engagement

Modern B2B Marketing

The campaign is global and spans multiple channels, but it’s also personal and emotional. Customers will also create these stories with us, by engaging on or across social media , and other channels to share and tell stories. And, it’s the only way to meet the customer everywhere they are—as opposed to just pushing a cool story at them through a single channel like TV.

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4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

When you pair a smart video hosting platform with a complete marketing automation solution , you can use video as a brand new channel to engage with your prospects and customers throughout their entire buyer’s journey. You You can combine this with other types of activity on your other channels to gauge overall interest in your products. Attract . Engage . But how do you prove it?

Inspiration in the Nation! Live From The Marketing Nation Summit Day 2

Modern B2B Marketing

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation. Demographics are simply not enough.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional.  In most of these cases, the ad can only be skipped after the user watches at least a few seconds, and in some cases they can’t be skipped at all. How to get started: The ideal channel to try a mobile video advertising strategy is on Facebook. Mobile Video Advertising.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. MARKETO : Is a leading provider of marketing analytics software. Is it harder or are we not looking hard enough? million. million.

More Eyes on Your Video – How and Where to Share

Modern B2B Marketing

YouTube videos show in the footer of emails opened in Gmail, but both Gmail and Outlook block streaming for most embedded players. YouTube and Vidyard players can be played in-line from Twitter, Facebook, and LinkedIn, meaning your followers won’t have to leave their social stream to consume your content and are thereby more likely to view it in the first place. Have fun.

What Marketers Can Learn from Super Bowl 50

Modern B2B Marketing

Even the YouTube video has garnered over 11 million views after only one day. It’s important to convey a single, consistent message to your audience on every channel. Author: Lizzy Funk The Super Bowl is an annual event for everyone–from sports fans to music fans to commercial junkies to food lovers—it’s an event that’s transcended a sports competition. Get them pumped up.

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. In this way, ad retargeting offers one of the best tactics to get small—but powerful—messages delivered across various digital channels with a goal of pulling the end-user back to your site and getting them to take a desired action. As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Let me explain. According to U.S.

7 Questions to Ask Before Creating a Video Campaign

Modern B2B Marketing

Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient. 7. First of all, you’re not alone! However, setting up a video campaign doesn’t have to be difficult.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

We’ve penned three great white papers to date – lead generation -  How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. Video interview of the author (YouTube). What’s the difference?

Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag

Modern B2B Marketing

This 4 th edition includes case studies, actionable tips, and updated strategies for all the major social media channels, including Instagram and Pinterest. 2. Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)? The New Rules of Marketing and PR. Then don’t miss this bestselling how-to guide. Highly Recommended. Content Rules.

What Raising a Toddler Can Teach You About Engagement Marketing

Modern B2B Marketing

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. I’m also the father of a rambunctious, free thinking, strong willed ( stubborn , if you will) two-year-old boy. When was the last time you thoroughly examined the number of qualified leads each of your marketing channels produces?

7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Content has many lives on many different channels, so we need to consider how the content creation supply chain can work for us vs. against us. Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. Create content to make it easier for everyone to share content on earned channels. 4. For instance, brands should regularly review HubSpot’s and Marketo’s content and marketing strategy, whether or not they are competitors. Content Marketing

Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake

Modern B2B Marketing

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. Marketo recently filmed their electric Smart Car giveaway , which (with a little editing) created an awesome asset. Visual!

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

But aside from simply posting it across your social media channels, what else can you do? To effectively promote your content, you need to put effort into testing out what works best for each of your different channels. Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

4 Things We Learned from the Ice Bucket Challenge

Modern B2B Marketing

Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives:  thousands of people  willingly  dumping ice water over their heads. This applies to channels as well – some will want to engage with you on social, others through email, and others on your website. Read on to find out.

The Best Example of a Human Email…EVER.

Modern B2B Marketing

Take a quick glance at their YouTube videos. All of their social channels have a similar flavor. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow   “We don’t have time for a long email, and neither do you. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”.

The Next Era of Marketing: Hear from Seth Godin

Modern B2B Marketing

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. Seth talks about how the explosion of channels has created a problematic land-grab effect for marketers who look to ‘own’ a channel. What follows is a great dialogue we had with Seth Godin. five years.

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How to Turn Your New White Paper into a Great Lead Generation Product

Fearless Competitor

lead generation -  How to Find New Customers (Marketo). Their conclusion:  Current media landscape plus increased skepticism requires multiple voices and channels. We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by  Marketo. Video interview of the author (YouTube). B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? You post it.