Martech

APRIL 13, 2022

Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate.

Paid Search Agency 86

Paid Search Agency Ads Campaigns ROAS 86

Martech

JANUARY 19, 2023

Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So Get MarTech!

Loyalty 97

Loyalty Relevance Ad Building Mobile Marketing 97

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Digital Asset Management 114

Digital Asset Management Enterprise Management Paid Search Agency Content 114

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. Some of the biggies included Apple, Samsung, T-Mobile, Doordash, Uber and Facebook (remember, it was 2021). The numbers. OOH ad revenue climbed 16.7%

Paid Search Agency 118

Paid Search Agency Mobile Advertising Companies Digital Transformation 118

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

JUNE 17, 2021

Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing.

Paid Search Agency 194

Paid Search Agency Brand Identity Branding Companies 194

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Digital Asset Management 98

Digital Asset Management Enterprise Management Paid Search Agency Content 98

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October. A survey of U.S.

Act-On 110

Act-On Trends Paid Search Agency eCommerce 110

Webbiquity

SEPTEMBER 4, 2018

Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Here’s a look at five of the biggest B2B marketing trends that are powering ecommerce. Target Multiple Social Media Channels.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Finally, Millward Brown research shows desktop is preferred to mobile for online shopping, making it a priority among lower-funnel tactics.

Television marketing 90

Television marketing Planning Paid Search Agency Peer-to-peer 90

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. Big Commerce).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? He even opens up about the multiple challenges of category creation, and some of the biggest obstacles he’s facing today as he creates a new category while trying to align everything together. Meet Christopher Willis the CMO/CPO of Acrolinx.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Marketing Insider Group

JUNE 21, 2011

What is a bigger channel than the 1.7 The answer is Mobile. Our world now includes 5 Billion mobile subscribers! And so must our marketing. Last week I attended the Marketing Profs B2B Marketing Forum where I saw an amazing presentation from my new friend Christina “CK&# Kerley (@CKsays).

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

Liveintent

DECEMBER 19, 2019

But with a people-based marketing platform that reaches a verified audience of more than 250 million monthly, we can definitely tell you how ads have performed. The first official shopping days of the holiday season produced a gift for marketers. Ads for popular gift categories topped the performance list.

Ad Exchange 143

Ad Exchange Mobile Advertising Click Rate Conversion Rate 143

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

CMS Development 108

CMS Development SEO Trends API 108

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. This blog post will examine a new type of ad that blends the elements of Mobile Ad Tech and MarTech.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Brightedge

APRIL 18, 2022

Marketers must be quick to adjust?strategies across mobile and desktop?devices keywords ranking for each category that month.?Doing Image results on mobile continue to trend downward and are not at their lowest point in three years with the exception of an anomalous June 2020. – People Also Ask results are surging.

SERP 104

SERP Trends Mobile Marketing Lock-In 104

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Get the daily newsletter digital marketers rely on. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Advertisements Advertising 103

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. This can be any number of channels (e.g., email, website, mobile app, SMS, social media, etc.), This can be any number of channels (e.g.,

Marketing AI 86

Marketing AI Personalization Marketing Automation Services Enterprise Management 86

Sprout Social

SEPTEMBER 16, 2022

According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. How to upload a YouTube video on mobile. HEVC (h265).MOV.MP4.MPEG4.MPEGPS.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Salesforce Marketing Cloud

SEPTEMBER 29, 2021

Make every channel a holiday shopping channel. They click on the post to see product details and are redirected to the brand’s mobile app, which is already on their phone. They place the order using a mobile wallet option , but change their mind on the delivery location after the order is confirmed.

Marketing AI 97

Marketing AI Mobile Advertising API Loyalty 97

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

JANUARY 31, 2022

In addition, this capability is rolling out to a new product category with support from well-known retailers, which could be significant for Pinterest’s 444 million monthly active users (worldwide) as well as the brands looking to sell to them. Read more: Marketers look to upgrade their 3D digital experiences.

Mobile Advertising 82

Mobile Advertising Paid Search Agency Amazon Mobile Marketing 82

Contently

DECEMBER 22, 2017

” Per RadiumOne , 84 percent of sharing from publisher and marketing websites now takes place via private dark social channels such as email and instant messaging. We recently dug into 113 million shares—across open, closed, and dark channels—to better understand how user behavior varies. The personal vs. the persona.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Scoop.it

APRIL 13, 2023

Long story short: If you don’t have a YouTube channel or don’t create videos to engage your audience, it’s high time to start. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. Marketers are optimizing their reach through cross-channel marketing strategies that include mobile apps.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

Paid Content 132

Paid Content Social Media Media B2B 132

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Brands put together campaigns or make certain marketing decisions with the intent to see a certain result, and sometimes, they just miss the mark.

Work Management 117

Work Management Brand Identity Branding Correlation 117

Stevens & Tate

MAY 18, 2023

Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Leverage user data.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Unsurprisingly, Google is requiring marketing messages and other subscribed messages to support one-click unsubscribe functions.

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131

Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. There is also a greater need for marketers to make decisions in real-time. Loftis cited five broad categories. Data sources.

Automation 87

Automation Lead Ranking Lead Scoring Mobile Marketing 87

RebelMouse

NOVEMBER 19, 2023

Recommended topics and publishers in MSN My Channels. Make sure to discuss with the MediaFeed team how you’ll map your existing content to MSN categories. If you publish to Flipboard , Google News , SmartNews , and/or Apple News , consider adding MSN as a distribution channel. Brit + Co as seen in Bing Search News.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. This year’s winners showed an incredible capacity for creativity, innovation, and adaptability across 12 categories in an immensely challenging year. Explore the 2020 winners by category below: .

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139