Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic? 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

SendX

MARCH 12, 2021

The feeling is worse when a series of marketing emails flood your inbox. Just like you, most potential clients for many businesses get turned off when email marketing campaigns are not effectively planned. An email tracker makes it possible for the marketer to know if an email sent previously was opened and read by the receiver.

CTR 253

CTR Click Rate Paid Search Agency Hubspot 253

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Bannerflow

DECEMBER 8, 2021

This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Growth of mobile gaming for programmatic display. But when Google’s plan to remove third-party cookies finally arrives, there will be alternatives for programmatic marketing. Post-cookie solutions.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. A mobile-friendly website enhances the user experience, leading to higher conversion rates.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Liveintent

JANUARY 20, 2021

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Ensure fast loading times and mobile-friendliness.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Bannerflow

NOVEMBER 22, 2021

A mobile-first approach. If you have a service, subscription or product to market to your customers, why not? Between January and August 2021, entertainment ads featuring video experienced a click-through-rate (CTR) uplift of 442.86% compared to average display creative. better CTR compared to those that don’t.

Display 98

Display Advertisements Advertising Trends 98

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. The second-placed result gets slightly above half the CTR of the first-placed result at 15.8%. And the first result has a 10x higher CTR than the tenth-placed result. The third result gets 11.0%

Traffic 91

Traffic Organization CTR Lead Scoring 91

Bannerflow

SEPTEMBER 27, 2021

In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? Why are mobile devices the place to be seen for your display ads? What are mobile display ads? These are the facts, now act on them.

Display 98

Display Stats Advertisements Advertising 98

Content Standard

OCTOBER 20, 2014

Click-through rates (CTRs) for searches on mobile devices show some unexpected deviation from clicks via desktop searches. However, users on both mobile and desktop are still far more likely to click on the first page of search results. On the other hand, the pattern of US mobile users varied even more from the desktop norm.

CTR 40

CTR Click Rate Mobile Marketing Distribution 40

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

Optinmonster

MAY 3, 2024

What is a good CTR for Google Ads? PPC ads are a vital part of any eCommerce digital marketing strategy. If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate). If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate).

CTR 59

CTR Paid Search Agency Ads Google 59

Spiralytics

JULY 19, 2023

Optimize the site for mobile According to a Hitwise report, 58% of Google searches are made on mobile devices. So, as a website manager, it’s your responsibility to make sure your website caters to mobile users. Plus, search engines also incentivize mobile-friendly websites and make them discoverable in front of people.

CMS Development 91

CMS Development Optimization SEO Practices 91

KoMarketing Associates

APRIL 3, 2018

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Unbounce

FEBRUARY 23, 2022

So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results. With a higher CTR, you’re able to drive more traffic and conversions to your product listings with PLAs compared to using other formats.

Ads 115

Ads Optimization Product Mobile Advertising 115

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. With patience and persistence, retargeting can become a powerful tool in your digital marketing arsenal.

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. When used in conjunction with other marketing strategies they can become one of your most powerful revenue streams. If you're not getting in one of those slots you are losing three-quarters of market exposure. biztraffic).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! For the record, Friday is the day with both the highest average opens (40.73%) and CTR (7.7%).

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Unbounce

NOVEMBER 21, 2021

It’s time to learn about lead generation in email marketing and five ways you can improve it. What Does Lead Generation Look Like in Email Marketing? Lead generation in email marketing focuses on nurturing the leads you capture in your email list. Give it a quick look in mobile mode to see if you need more line breaks.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Binary Demand

APRIL 29, 2024

Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. In this blog post, we will explore the essential B2B email marketing metrics that B2B email marketers should closely monitor to gauge the success of their campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Liveintent

JULY 6, 2022

Common examples include interscroller ads on mobile and homepage takeovers on web pages. Higher CTR than display ads. Lower CTR than native ads. By leveraging both native and display ads across the entire marketing funnel, you can uncover new strategies and tactics that can help drive engagement and business results.

Display 109

Display Ads Advertorials CPC 109

SmartBug Media

MARCH 7, 2023

Text marketing gives you complete control of your customers’ experience from start to finish to deepen engagement. You choose: Who receives the message What content you share When you send it To give you a very clear picture of the benefits of SMS marketing, let’s dive into a handful of success stories from our own clients.

SMS 98

SMS Conversion Click Rate CTR 98

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. Marketers are optimizing their reach through cross-channel marketing strategies that include mobile apps.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Nowadays, no marketer can get away with not having a foolproof SEO plan. How SEO and Digital Marketing Play Well Together.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Outbrain

JUNE 18, 2018

For example, here’s a snippet on “why is digital marketing important.”. It’s already rolling this out on mobile but plans to extend it to desktop in the coming months. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Answer the question logically directly beneath that question.

CTR 50

CTR Features Organization SERP 50

Bannerflow

NOVEMBER 22, 2022

Are you living the online marketer’s dream? High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Despite these limitations, most marketers choose to pay for ad campaigns per impression because the statistics reflect brand awareness and visibility.

Display 52

Display Advertisements Advertising CTR 52

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Salesforce Marketing Cloud

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Bannerflow

NOVEMBER 16, 2021

Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. From thinking about desktop vs mobile to targeting key shopping days, there is so much to consider for getting the best ROI from your ad spend. Consider mobile vs desktop. better CTR. Consider mobile vs desktop.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Contact us today or request a free marketing consultation!

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115