American Black consumers: More diverse, demanding and reachable than ever
Martech
FEBRUARY 16, 2024
Census projects that this will increase to just under 10 million by 2060. This means in a week they spend a full three days consuming content, almost 55% of it on TV. Black Americans have truly embraced the increasing amount of streaming content that’s available. While the majority are African American, about 4.6 They spend 31.8%
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