TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Outbound marketing involves many of the classic sales strategies from before the turn of the century. What Is the Difference Between Inbound and Outbound Marketing?

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. This year’s program celebrated 12 winners across three main categories.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. How do customers discover new products nowadays?

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. How big is the programmatic advertising market? How much does it cost?

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

Marketing Insider Group

JANUARY 19, 2015

As a student of marketing and social media, I am always looking for the best examples of content out there. Why Content Marketing Fails from Rand Fishkin – Nearly half a million views. This is a great presentation on the 5 big mistakes brands make with content marketing and a good primer on how to avoid them. I dare you.

Video Marketing 100

Video Marketing Best Practices Mobile Advertising Mobile Marketing 100

Unbounce

OCTOBER 22, 2020

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. Shoppers will be actively looking for deals in categories like clothing, health, beauty, food, electronics, and subscription services—and they won’t just be looking on Amazon, either.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Convert

AUGUST 14, 2023

You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. This is practically unavoidable since the potential market AI can capture is almost the entire breadth of humanity. ChatGPT, the appointed CEO, created the name, logo, business plan, and marketing strategy for the company. Usher in the silence.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. By not making their product front and center, they made their ad memorable because of the feeling it left us with.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

The Effective Marketer

JANUARY 19, 2012

This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. Put my campaign on tv for a year, then hold your group again, maybe it’ll show up. Market Research via Social Media.

Focus Group 100

Focus Group Copyright CMO Social Media 100

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Choozle

APRIL 9, 2019

These include Downtime , meant to silence distractions during certain hours, App Limits , which can notify you when you hit certain time limits in certain categories of apps, and Content & Privacy Restrictions , to limit the types of content you and/or your family can be exposed to. Marketers, this is our time to shine.

Creativity 40

Creativity Terms and Conditions Paid Search Agency Statistics 40

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Hubspot

APRIL 1, 2018

The 17 Best Advertisement Examples (And What Made Them Successful). Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. It was a breaking story across the marketing and advertising industry. of the vodka market.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Heinz Marketing

JULY 5, 2018

By Matt Heinz, President of Heinz Marketing . Every Thursday we feature a new B2B sales, marketing or business leader here answering what have become our standard “ How I Work ” questions. Rachel manages the Skilljar marketing editorial calendar and writes both short-form and long-form content for effective lead generation.

Work Management 41

Work Management Marketing Management Content Marketing Zoominfo 41

Heinz Marketing

JUNE 21, 2018

By Matt Heinz, President of Heinz Marketing. Each Thursday, we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions (recently updated). This week I’m excited to feature Jon Ferrara , CEO of Nimble and one of the pioneers of the CRM category.

Work Management 72

Work Management Marketing Management B2B Sales Advertising Agencies 72

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

JUNE 13, 2019

The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. Over three billion Google searches are made every day. This could be as simple as clicking on an author’s bio on their publication's site. Press releases can boost your SEO.

Press 100

Press Distribution PR Public Relations 100

Moz

APRIL 9, 2020

On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. California Pizza Kitchen is delivering meal kits and pantry staples as a pop-up market.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Convert

MAY 24, 2022

The playbook to peruse revenue over profit can be necessary in certain situations; To capitalize on a first-mover advantage or when launching into new markets. To secure a significant market share and kill off competition (think Amazon). When reinvesting heavily into your company. Increasing customer acquisition costs.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Hubspot

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalization 100

Personalization Branding Brand Identity Planning 100

Content Standard

AUGUST 6, 2015

Smart brands are using mobile marketing in innovative ways to boost back-to-school sales. For back-to-school retailers, mobile marketing offers a major advantage: personalization. Brands can deliver targeted content marketing campaigns based on the device a consumer uses or characteristics of the buyer herself.

Mobile Marketing 40

Mobile Marketing Cable Top of Funnel Emarketing 40

Mailmunch

JULY 9, 2021

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. A well-executed email marketing campaign can be effective.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? What Is a Marketing Campaign? A marketing campaign is a variety of content assets centralized around one message.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Heinz Marketing

MAY 18, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 123

Top of Funnel Peer-to-peer Case Studies B2B Sales 123

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their efforts at storytelling in ads and videos have been studied by marketers around the world. Despite calls for boycotts, the company’s market value rose $6 billion since the campaign was released.

Social Media 94

Social Media Brand Identity Branding Media 94

Referral Rock

SEPTEMBER 19, 2019

Consider a customer that has made multiple referrals—they can easily be considered a loyal customer. Rewards are typically earned when a sale is made. (pay when a qualifying demo occurs, a certain purchase amount is made… etc.). This is where referral marketing comes into play. The cycle continues, on and on.

Loyalty 58

Loyalty Ad Frequency Word of Mouth Amazon 58

Hubspot

SEPTEMBER 26, 2014

In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family. Check out the 10 categories for Grand CLIOs and the campaigns recognized: Branded Entertainment & Content. The film ties into Guinness’s “Made of More” tagline. The Scarecrow.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Magisto

AUGUST 15, 2019

With today’s content marketing strategies, it is a MUST that you get into video! Video is the most popular medium among marketers. Creating video content should be at the core of your marketing strategy. Creating video content should be at the core of your marketing strategy. What is Royalty-Free Music?

Video Marketing 45

Video Marketing Domain Youtube Pricing 45

Content Standard

JULY 20, 2016

Less than a century later, marketing evolved into a focal point of business. Across this time, the goals of marketing haven’t changed much; generally, marketing has always sought to reach and retain customers and secondarily be able to charge more margin dollars than your competition can. ” Sound familiar, marketers?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Content Marketing Planning 40

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Google will start sending email alerts whenever it finds updates matching our keyword on the web.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Hubspot

JUNE 27, 2014

To stand out, boost engagement, and increase shareability, many marketers have turned to visual content -- especially infographics. 1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. Sometimes, all you need is a simple, clean layout to get your point across.

Best Practices 28

Best Practices Television marketing Buyer Personas Blogger 28

Hubspot

MAY 30, 2014

First, bear with me as I set up why all marketers have been forced to dramatically change their strategy in the last half decade -- and then I’ll make a point I guarantee you won’t forget. Sensory adaptation is the psychological phenomenon that’s triggered a marketing renaissance in the last decade.

Lead Ranking 28

Lead Ranking Social Media Lead Scoring Social Marketing 28

Hubspot

APRIL 17, 2012

In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts. TV shows playing canned laughter or recorded applause to elevate the perception of funny or applaudable situations. 5 Categories of Social Proof. What Is Social Proof?

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just Strangely, information missing in alerts can, sometimes, be found in simple Google search. We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our market intelligence offering at Contify). Something had to be done.

Work Management 40

Work Management Google CMS Development Enterprise Management 40