Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Choose a few topic categories to specialize in when you’re creating content.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

B2B Marketing Directions

MAY 22, 2022

This challenge applies to all types of content, but it is magnified for thought leadership content because of the higher standards that effective thought leadership content must meet. Numerous studies have identified the characteristics that make thought leadership content persuasive.

Thought Leadership 94

Thought Leadership B2B Thought Leadership Account Based Marketing Content 94

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%). Finding Marketing Success with Video Content.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Oktopost

MAY 11, 2022

He even opens up about the multiple challenges of category creation, and some of the biggest obstacles he’s facing today as he creates a new category while trying to align everything together. How to get your competitors to speak the same language as you, so your audience understands and sees value in both you and your category.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Kevin Indig

SEPTEMBER 11, 2023

📗Definitions : Baseline = a starting point for comparison; the traffic you get even when doing nothing Incremental growth = net-new growth you get from shipping optimizations (eg title optimization for category pages) The SEO baseline problem doesn’t get much awareness.

Forecasting 114

Forecasting SEO Microsite Domain 114

Heinz Marketing

JANUARY 19, 2024

Compile a list of the process issues to share with leadership. Lastly, it’s a headache for operations and leadership, and it delays getting to market on time. With IT and leadership approval, test drive a tool with a pilot group on a standalone project or campaign.

Tools 107

Tools Work Management Planning Ideal Customer Profiles 107

Martech

OCTOBER 11, 2023

practice thought leadership ), and be an early commentator on new developments. Write and promote a book The idea : A classic thought leadership tactic , authoring a book related to your field of expertise is a long-term strategy for establishing your brand and authority. What does this mean for businesses, and how should you prepare?

Marketing AI 127

Marketing AI SEO Thought Leadership Search Marketing 127

Sword and the Script | B2B

APRIL 16, 2024

.” It looked at data that’s been “largely ignored” and concluded: “It is particularly striking that while investing in systematic marketing is more beneficial to early-stage B2B start-up firms than to any other category of start-up, those firms are the least likely to do so. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Marketing Insider Group

APRIL 5, 2021

This category is wide-ranging, and the guide tells its raters to use their best judgment in evaluating if a page falls into this category. In this category, authors have relevant life experience that makes them an expert without credentials or degrees. Health and safety. Groups of people. What Is E-A-T?

SEO 331

SEO SME Lead Ranking Content Marketing 331

InsightSquared

APRIL 7, 2021

Since the launch of the Sales Analytics category, InsightSquared has consistently ranked as the best of the best. Today, we’re pleased to be recognized in five categories , delivering on the following criteria required for inclusion: . Five Years of Sales Analytics Leadership. Sales Analytics. Ease of Doing Business With.

Marketing AI 156

Marketing AI Work Management Analytics Marketing Management 156

Martech

MARCH 3, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. Long-term success depends on supportive leadership and nimble teams that keep up with changing times while building valuable lifetime customers. What is leadership’s role in customer-centricity?

Peer-to-peer 90

Peer-to-peer Work Management Lead Ranking Paid Search Agency 90

Sword and the Script | B2B

JANUARY 23, 2024

Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference. Effective thought leadership should accomplish five objectives: 1. However, effective thought leadership actually requires thought and leadership.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 17 Dana Small Ms Category Management Contact Dana Small Score: 38.32 17 Dana Small Ms Category Management Contact Dana Small Score: 38.32 Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

FEBRUARY 12, 2024

But this one category has seen such a spike in demand in the Salesforce ecosystem job skill trends that it has a dedicated research report and is now imperative for everyone. Leadership and initiative Leadership skills aren’t just for people managers. Make sure you’re up-to-speed on these crucial AI and data skills.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. Only it won’t be able to save it.

Intent Data 103

Intent Data Intent B2B Peer-to-peer 103

Marketing Insider Group

NOVEMBER 21, 2023

Psychologist Abraham Maslow classified these needs into five categories that you can see in the graph below: Image Source Anything you sell should fulfill a fundamental need. Give away solutions for free through thought leadership in content and speaking engagements that prove your expertise and commitment.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Vision Edge Marketing

FEBRUARY 21, 2023

Over the years, you’ve probably heard me mention Gary and how much I admired his leadership and appreciated his mentorship. Very early in my 14-year career at Motorola, I participated in a management development program (MDP) under the auspices of Gary Daniels, who at that time ran the Microcontroller Division. helpful.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Webbiquity

MARCH 15, 2018

One of my favourite features is that you can set up queue categories, which is a huge time-saver if you post a lot, but also want to still have control over what goes out when. Overall, a very good tool—but, because I tweet a lot more, I definitely prefer one that offers queue categories.

Social Media 322

Social Media Tools Media Work Management 322

Marketing Insider Group

MAY 20, 2020

Senior leadership. They used the Shapley Value analysis model, in which each category has the potential to impact employee outlook. Your leadership may believe ruling by fear will keep employees in line, and that’s there’s no room for empathy in the workplace. The research measured six different factors: Cultures and values.

Lead Ranking 363

Lead Ranking Lead Scoring Customer Satisfaction Thought Leadership 363

Oktopost

JUNE 6, 2023

As a writing enthusiast herself, Clare shares her social content strategy that focuses on three main categories: internally generated thought leadership content, curated content from industry news, and more personal content that provides a glimpse into their company culture. Claire then dives into her winning advocacy strategy.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Sprout Social

FEBRUARY 6, 2024

That’s the number one spot when compared across products in every software category! The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards.

Work Management 116

Work Management Marketing Management Software Product 116

Vision Edge Marketing

OCTOBER 25, 2022

A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event. The email sent on behalf of the leadership team member had an open rate of 1% (15 people) with a 5% click-thru rate. . Activities. They executed two activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Martech

OCTOBER 5, 2023

Built atop RSG’s “RealScore” platform, the tool is a 15-minute survey for enterprise leaders to quickly self-assess within five key categories: Operations, content, data, decisioning and technology. The tool can be found here ; no registration required. Get MarTech! In your inbox. Business email address Subscribe Processing.

Peer-to-peer 108

Peer-to-peer Tools Comparison Advertising Benchmark 108

Outreach

MARCH 8, 2021

I am excited to work with my product and commercial colleagues to find new ways to deepen and extend the value we deliver to clients and to influence the broader direction of the sales engagement category. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s an exciting time to work in this category. Get MarTech!

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

BOP Design

MARCH 22, 2021

Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.” But, it’s important to note that not all blogs must be thought leadership pieces. If a blog post is a pure promotion, it’s not thought leadership, it’s a sales piece. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Hinge Marketing

JANUARY 26, 2023

In nearly every category that we researched, High Growth firms were more likely to consult with resources outside of their firm for marketing support. You can review these categories in Figure 3 below. Well there are some categories where High Growth firms were far more likely to work with an outside firm than No Growth firms.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. LinkedIn: Greg Krehbiel (2.3K He is the author of “76.5 LinkedIn: Zach Wenthe (2.6

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Walker Sands

SEPTEMBER 16, 2022

Our media relations strategy for LevelTen received a Summit Award in the “Institutional Programs” category. Coming off the heels of a PRSA Skyline Award win, our data-driven campaign for Visier received a Summit Award in the “Marketing Communications” category. D ata-Driven Campaign Elevates Visier in Crowded HR Tech Market.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Oktopost

SEPTEMBER 30, 2021

Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Katie is passionate about creating new market categories, scaling thought leadership programs, and customer-centric marketing. Catch all episodes here.

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Martech

MAY 17, 2023

3 categories of organizational structure When thinking about the organizational structure of your in-house agency or creative marketing firm, consider three categories: Foundational structure. The post 3 key categories of a high-performing marketing organizational structure appeared first on MarTech. Departmental structure.

Paid Search Agency 108

Paid Search Agency Work Management Marketing Management Advertising Agencies 108

Kevin Indig

JULY 3, 2023

Not getting buy-in and funding from leadership is a guaranteed fail state for SEO - and any other marketing discipline. Funding and buy-in from leadership are critical because most impactful activities are not free. Without leadership buy-in, it’s hard to get long-term commitment from supporting teams.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Oktopost

FEBRUARY 16, 2022

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% Influencer Marketing Hub 2023) 71.2%

Marketing AI 136

Marketing AI Stats Planning Marketing Automation Services 136

Biznology

AUGUST 2, 2021

This is the famous product management role that rules the roost in CPG and other consumer categories. The post B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing appeared first on Biznology. In B2B, though, revenue responsibility lies firmly with the sales team.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197