HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Zoominfo

JANUARY 28, 2021

However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. As the months of social distancing stretched on, however, businesses began to implement more digital back-office tools — and we predict the adoption of these technologies may outlast the pandemic.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Vision Edge Marketing

APRIL 9, 2024

For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. Market-centric strategies revolve around taking advantage of and drafting a hot trend. We are experiencing this right now in the world of AI.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Martech

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

chiefmartech

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Marketing Insider Group

MARCH 28, 2023

Using various data combinations, filter your customers into smaller categories. Identify patterns, correlations, and trends among the resulting segments. Especially in today’s rapidly changing digital environment, trends quickly come and go and social platforms appear and disappear. She earned a B.S.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Martech

JULY 14, 2022

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Get the daily newsletter digital marketers rely on. Popular product categories included childrens apparel, audio equipment and appliances. billion the second day.

Amazon 127

Amazon Social Networks Newsletter Pricing 127

The Point

DECEMBER 13, 2019

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. I believe 2020 will be a year of category consolidation in B2B martech. The big trend of audience-based targeting will continue into 2020.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Martech

MARCH 27, 2023

SAP is also flagging these announcements as reaffirming its commitment to the digital commerce and CX categories. Hybris became SAP Hybris and then evolved into SAP Commerce Cloud, part of a broader CX suite. Get MarTech! In your inbox. Business email address Subscribe Processing.

Digital Experience Platform 112

Digital Experience Platform Lock-In eCommerce Verticals 112

Martech

JULY 13, 2023

Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. “The Top categories. Buy Now Pay Later. Overall, BNPL was optioned for 6.5%

eCommerce 98

eCommerce Pricing Price Amazon 98

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Martech

DECEMBER 9, 2022

“We saw a real surge in digital because people, unless it was essential, were unable to go into physical stores. Over the course of 2020, we saw a 40% increase in net new digital shoppers according to our Shopping Index. And these people were buying whole new categories as well — think about grocery.” The reason?

Trends 116

Trends eCommerce Mobile Marketing Terms and Conditions 116

Martech

AUGUST 17, 2023

The adtech world is also getting better at measuring the exposure of sponsored logos across the digital ecosphere. Here are some of the top trends across the big five European leagues. Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. More brands, more deals.

Brand Identity 98

Brand Identity Branding Buzz Marketing Report 98

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Hubspot

JANUARY 12, 2024

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Their rankings are from different categories, beauty and apparel. Get more business ideas and trendy data in our weekly Trends Newsletter. Source: Google Trends, six-months rolling average.

Startups 73

Startups Business Buzz Curation 73

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. If you are in digital marketing and not evolving toward growth and away from channels and marketing activity, you are in danger of being left behind. The rules of digital marketing are constantly changing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hinge Marketing

MAY 22, 2023

Download the Executive Summary Industry Trends The accounting profession has been rocked by a series of profound changes. One of the key findings is that High Growth firms have a much greater level of digital maturity than do their Low Growth peers. In the full report , you’ll gain access to a detailed breakdown of each category.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Be careful to time your activities.

Marketing AI 173

Marketing AI Trends Google SEO 173

Digilant

JANUARY 30, 2024

Simply put a brand’s organic digital footprint. As consumers are bombarded with digital noise, brands with a higher SOV are more likely to capture coveted consumer attention. As consumers are bombarded with digital noise, brands with a higher SOV are more likely to capture coveted consumer attention.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Martech

MAY 31, 2022

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. HypeAuditor sorts the NFT accounts into the following five categories: Influencers and celebrities. Digital creators of NFTs. ” Get the daily newsletter digital marketers rely on. Why we care.

Barriers 104

Barriers Paid Search Agency Newsletter Communities 104

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Martech

NOVEMBER 18, 2022

IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. Media ad spend in 2023 will grow 5.9%

Paid Search Agency 117

Paid Search Agency Spending Advertising Agencies Ads 117

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. What is category leadership?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. The 5 categories of fintech. The five primary fintech categories are: Digital payments. Digital investment. Generating demand with fintech digital marketing. Alternative lending.

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. Understanding these users through better data empowers marketers across all categories, not just the cannabis market.

First-Mover Advantage 117

First-Mover Advantage Demographics Privacy Trigger Marketing 117

Navigate the Channel

MARCH 11, 2024

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. Any eCommerce site does require digital investment, which we’ll talk about later. Category This is straightforward.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Martech

MAY 3, 2022

The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Get the daily newsletter digital marketers rely on. Read next: IAB Tech Lab updates ad formats for CTV and digital video.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Advertisements Advertising 107

Biznology

OCTOBER 25, 2021

While many companies have been able to get away with this until now, I believe we are rapidly approaching a big and meaningful fork in the digital road. Companies will soon be forcibly shoved into one of two categories: those that have taken the transition to digital and social media seriously and those that have not.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection.

Social Media 52

Social Media Trends Media Demographics 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C digital marketing strategies.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue. What can we do to change that? Ardath Albee has the answers.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Are you getting the most from your stack?

Account Based Marketing 109

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 109

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. What trends will drive the 2023 holiday season?

Merchandising 69

Merchandising Customer Satisfaction eCommerce Bundling 69

Martech

AUGUST 22, 2023

Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. Why we care. CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. In the U.S., The report.

Spending 98

Spending Paid Search Agency Allocation Ads 98

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? What exactly is “The Digital Firm” you ask? Hello, 2022!

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136