71% of Marketers are Using Less Than 50% of Martech Stack Capabilities
KoMarketing Associates
DECEMBER 29, 2022
This is followed by not using the full capabilities of existing tools (40%), a lack of training/experience and support (37%), and an integration of tools (29%). However, the majority (44%) hope to improve the customer experience via martech next year. The Continued Growth of Marketing Technology.
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