ClearVoice

SEPTEMBER 8, 2021

For a quality Pin, creators should have the following: A compelling vertical image. When thinking of Pinterest Pins, the hashtags can support your content efforts in three ways: Searchability: Unlike Facebook, Instagram, Twitter, and the majority of the others, Pinterest is less about followers and more about searchability.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Launch Marketing

FEBRUARY 26, 2020

A pro tip to get the reporting thrown in: in exchange for reporting, offer to be available for a case study after the engagement (or if the engagement is on-going, 6 months in). It may seem obvious and it may seem basic, but be sure you understand what your marketing team is saying when they talk about campaigns.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Work Management 62

Pam Didner

NOVEMBER 5, 2020

Case studies. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. If your solution has strong use cases in healthcare, then you would want to apply the industry filter to narrow down your efforts to organizations in that vertical. Product pages on the website.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Oktopost

APRIL 9, 2019

These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations. Or, that same Twitter Card works amazingly well, compared to another Twitter Card that was similar and underperforming, contrary to expectations.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Buffer

DECEMBER 10, 2018

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. We would all love to say hello to you on social media – especially Twitter! Enjoy the show?

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Terminus

NOVEMBER 9, 2020

From there you can find brand new accounts that match up to your customers, the new product you’re launching, the vertical-specific case study you’re about to drop, and so on. Enter your favorite customer into GrowFlare and it will spit out hundreds of companies that think and act just like they do, instantly.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Buffer

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. We would all love to say hello to you on social media – especially Twitter!

Social Media 98

Social Media Rules Media Click Rate 98

BenchmarkONE

DECEMBER 8, 2021

If you were searching for dog beds on Google, you best believe it’ll serve you with recommendations of top-selling product listings on its app everywhere–Facebook, Instagram, Twitter, news sites, and even within its own app. Spotify’s Discover Weekly playlist is another great case study on how to marry user needs with automation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

The Point

JUNE 18, 2013

Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. The same principles apply to Content Selling.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Biznology

JUNE 25, 2013

The vertical’s catnip, if you will. Content Marketing Internet Marketing Social Media Marketing Animal trapping Buzzfeed Content marketing Facebook Google Google News marketing social media twitter' Are you a social media forager? biznology.com).

Social Media 80

Social Media Social Marketing Media Planning 80

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Strategic-IC

JUNE 4, 2018

We review three inbound case studies as an example of what can be achieved. Here are three brief case studies demonstrating inbound success: 1. Read the full case study: 2. Read the full case study: 3. What results can you expect from an inbound marketing campaign? Why Inbound Marketing?

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Conversica

OCTOBER 10, 2018

Reddy is a recognized expert in natural language processing (NLP) and computational linguistics who has designed, developed and contributed to dozens of NLP systems used in production in a wide array of use cases and industry verticals, from healthcare, business intelligence, and life sciences to legal and ecommerce. sara@bospar.com.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

ClearVoice

MAY 21, 2019

Supporting a variety of clients in different verticals and consumer sectors, they do sometimes come up against mental blocks, or hit plateaus where they feel like they can’t find any new approaches. Maybe together you could create some testimonials or case studies. Is there a story behind the work you did together?

Tips 87

Tips FAQ Work Management Content 87

SmartBug Media

NOVEMBER 10, 2021

There are hundreds of manufacturing niches and verticals depending on the type of manufacturing they do and the markets they serve (e.g., Here are some examples of collateral you should have ready for the traffic coming to your website: Case studies. A niche is focused on a specific area of a larger market. White papers.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

RebelMouse

MARCH 27, 2019

We help you keep up with Google, Twitter, Facebook, Instagram, LinkedIn, e-commerce, etc. Case Studies for Every Vertical RebelMouse just works. The Always-Modern Platform Unlike WordPress and custom CMS solutions, RebelMouse continuously iterates in the cloud for you. The only way to stay modern at scale.

CMS Development 41

CMS Development Paid Search Agency Enterprise Management Work Management 41

Moz

FEBRUARY 21, 2019

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second. An anonymized case study. So this is a little anonymized case study.

SERP 54

SERP Correlation Domain Content 54

Computer Market Research

JUNE 11, 2014

Who is following you on Facebook, Google Plus, Twitter, LinkedIn, and so forth? Providing information on a case study where are partner surpassed their quarters’ sales goal as a result of accreditation is enough motivation to drive partners to receive proper training. Provide Training. Synchronized Partner Marketing.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Strategic-IC

JULY 28, 2021

Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. Explore the themes further by creating relevant use cases, case studies, playbooks, etc. ABM program type: One-to-few. Degree of personalization: Medium. Personalized at.: There are lots of options here: Go wider. Go further.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

The ABM Agency

APRIL 21, 2023

This could include blog posts addressing their pain points or case studies showcasing how similar companies have benefited from using your product or service. Industry Verticals: Customize messages according to the unique requirements and trends within different industries (e.g., healthcare vs manufacturing).

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Terminus

FEBRUARY 14, 2019

They know you are active on Twitter and LinkedIn, so they start by following you on those channels, liking, sharing and commenting on your content. If appropriate, you might even send a white paper or case study of a customer that experienced a similar issue. The other account rep did their homework. Second, become a connector.

Account Based Marketing 25

Account Based Marketing ABM Marketing Management Trust Marketing 25

Hubspot

JUNE 10, 2015

They also reported seeing more qualified leads coming in through from different verticals. You can view the MarketShare case study here. 2) Twitter. The Good: Twitter allows you to target people based on their current interests. People using Google+ are usually more tech-driven than those on Facebook or Twitter.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

Content Standard

AUGUST 26, 2016

Speaking of social… According to McKinsey and Company , email far surpasses the social media giants where generating customers is concerned—in fact, it’s 40 times more effective than Facebook and Twitter. Consider your user base and their devices when creating your next email template—it’ll pay off.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Belkins

JULY 15, 2019

Attach an article to your signature, follow up your B2B sales leads with an offer to send a guidebook or a case study - be as informative and non-generic as B2B rules allow. If your colleagues have a couple of fancy case studies to explore, let them do it — everyone appreciates an expert willing to share some insights.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

B2B Marketing Savvy

SEPTEMBER 30, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Terminus

FEBRUARY 22, 2018

Account-Based Strategy: Four Use Cases – Craig Rosenberg , chief analyst and co-founder at TOPO. ABM Case Study – Lars Christensen , VP of marketing at Snowflake Computing. Here is what Twitter was saying about Sangram’s talk. Session 4: Account-Based Marketing Case Study – Lars Christensen.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 22

Terminus

FEBRUARY 22, 2018

Account-Based Strategy: Four Use Cases – Craig Rosenberg , chief analyst and co-founder at TOPO. ABM Case Study – Lars Christensen , VP of marketing at Snowflake Computing. Here is what Twitter was saying about Sangram’s talk. Session 4: Account-Based Marketing Case Study – Lars Christensen.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 20

nDash

AUGUST 21, 2018

Twitter Moments are one of these great ways to add an additional creative element to your content marketing strategy without spending much time or resources in them. You’ve probably seen Twitter Moments. It is estimated that 80% of Twitter users access the app through their phones. Content research.

Twitter 58

Twitter Marketing Strategy Marketing & Strategy Content Marketing 58

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. That group is different for every vertical market. Give to get.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Why not create a LinkedIn Sponsored Content Campaign that promotes awards and achievements, case studies, new product feature releases, analyst reports, etc.?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 157

Social Media Media Paid Content Work Management 157

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60