Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Marketers are undervaluing early or exclusive access to products and research. Have a clear direction. Our Employee Advocacy 2.0

Planning 266

Planning Tips Top of Funnel Work Management 266

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Hands-On Learning: Research-driven projects held in collaboration with area companies such as Georgia-Pacific and Porsche.

Course 101

Course Paid Content Marketing Analytics Tools Work Management 101

Contify

SEPTEMBER 24, 2020

Topics covered during the webinar include: Empowering C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research. Case study on how a leading MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact. “As

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

The ROI Guy

JULY 18, 2012

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

Case Study 40

Case Study Case Studies Analysis Studies 40

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Salesforce Marketing Cloud

MAY 25, 2023

You conduct market research and identify target accounts that align with your ideal customer profile. In addition, you use the data to build nurture campaigns — webinars, workshops, or exclusive events — that deepen your relationship and position your company as a trusted partner. Ready, set, go-to-market!

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

B2B Digital Marketer

OCTOBER 26, 2023

Lack of in-depth case studies or real-world examples. How to Implement User-Centered Design in Your B2B Marketing Strategy Start with User Research Invest time in understanding your users’ needs, pain points, and motivations. Use qualitative and quantitative research methods to inform your design decisions.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Trends 120

Canadian Marketing Association

MARCH 31, 2016

An insightful case study was shared at the conference by Jose Ribau, Senior Vice-President & Chief Data Officer, CIBC on the topic of "Amplifying Vision with Insights." This case study answered the following questions for B2B marketers: What was behind the CIBC brand re-launch that B2B marketers can leverage?

Research 48

Research B2B Marketing Campaigns B2B 48

The Customer

MARCH 24, 2021

Measure interest in trends or new product/service features Jenn, possible, or a separate study? Bridging the gap between research and action causes frustration. Hansa customer persona capabilities integrate science-based research to support marketing strategy refinement, marketing communications execution and stakeholder education.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Case Studies Case Study 52

markempa

JUNE 11, 2012

Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The first principle Dr.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

nDash

DECEMBER 23, 2021

Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. With over 80 sessions targeting B2B and over 20 case studies highlighting how B2B companies deploy the latest applications, there’s something for everyone. Host: Worldwide Business Research.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Talk about your training programs, workshops, conferences, and certifications — and how they’re helping employees grow their careers.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Hubspot

JANUARY 26, 2023

Every business idea should be backed by market research. Overall, researching target demographics and competitors can help you determine what type of market you’re going into and your growth potential. Once you’ve got the concept and research down, it’s time to structure your business plan. It’s not enough to go on a hunch.

Work Management 72

Work Management eCommerce Paid Search Agency Marketing Management 72

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting. And most B2B marketing writers are indeed making it up. Really dive into industry surveys.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Marketing Insider Group

JULY 28, 2020

In fact, 95% of sales and marketing teams on LinkedIn are irrelevant according to my recent study as I found little personal branding, very few business-relevant stories to connect with, and barely anyone is supporting prospects with their current challenges so they can invest later.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

SpotMe Blog

AUGUST 16, 2023

Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them. Sponsors find their personnel tied up for days, leading to potential financial implications and disruptions in study timelines.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Hubspot

JUNE 8, 2020

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Notice this list is organized by the stages of the buyer’s journey : how your prospects research your business, buy your products, and become and remain customers. Case studies.

Work Management 75

Work Management Marketing Management Case Studies Case Study 75

ClearVoice

APRIL 23, 2020

Top content writers understand the target audience they’re writing for, have strong research skills and love to incorporate storytelling into their pieces to captivate their audiences, according to SEMRush. Case studies. Example 1: Woobox case study. Study the language the source uses.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

ClearVoice

JUNE 7, 2021

Case studies are narratives that set out a client’s problem, what you or your company did to solve it, and the results they enjoyed. A good outline also helps you pinpoint those areas you’ll need to research. 4: Research your post. Support your arguments with authoritative studies, research, and other reliable sources.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

SmartBug Media

JANUARY 5, 2024

Need to base your messaging around research? AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content. Think about the ways AI could improve your email marketing strategy.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

EveryoneSocial

APRIL 14, 2020

Instead, buyers focus on doing their own research. Download the case study. Set basic guidelines and provide simple workshops. While the content creation process sounds great, your company should still put some basic guidelines or workshops in place. The company has over 10,000 employee content creators.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Hubspot

MAY 17, 2015

You’ve sent them a range of articles, guides, and case studies. By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The Agency Advantage of Running a Workshop.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Envy

JANUARY 14, 2019

Highlights will include IBM’s Research Science Slam: Predicting 5 Innovations to Help Change Our Lives in the Next 5 Years and the Community Day which will discuss today’s technology and ideas for tomorrow. This cybersecurity conference is exclusively focused on relating Gartner’s research and findings in the cybersecurity industry.

Trade Show 113

Trade Show Gartner Conference Work Management 113

SalesIntel

JULY 10, 2023

With intent data, businesses can identify high-value prospects actively researching products or services related to their offerings. With insights from intent data, sales development representatives (SDRs) can craft personalized emails tailored to the prospects’ research, making their outreach more compelling and effective.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Onalytica B2B

APRIL 26, 2018

With this said, it’s important to ensure that you do your research and approach influencers with opportunities that are aligned to their skills, expertise and content. Do your research – understand them, what they do, the topics they care about and gauge their personality.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Date: Jan. 30-31, 2019. Location: San Jose, California. 18 – Dec.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Trade Press Services

SEPTEMBER 4, 2023

For example, if lead generation is the key intent, create a sales-oriented presentation that highlights the benefits of your product or service, includes real-world case studies and features a clear call to action for attendees. Choose your topic carefully. First, ensure you’re sharing a recording of your webinar after the event.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Optinmonster

APRIL 6, 2023

An email call to action (CTA) is a button or a piece of text that encourages the reader to take a particular action, such as: Making a purchase Reading a case study, blog, or testimonial Filling out a form Downloading a resource Saving on a subscription And more! Here’s What Research Shows.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

EveryoneSocial

DECEMBER 8, 2020

When a potential customer is thinking about buying your product, they are going to do their research. Grab your case study. Get your case study. Provide training and workshops on social and personal brand building. Advantages of Employee Personal Branding. Personalized customer relationships.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Atomic Reach

FEBRUARY 20, 2019

He is an author, featured keynote speaker, and workshop teacher. Rose is the Founder of The Content Advisory , an education, consulting and research group of The Content Marketing Institute. There are many - but one of my favourite case studies of late is the monster. Neither provides a great long-term business result.

Analysis 69

Analysis Content Case Study Case Studies 69

Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. Content Marketing World. Dates: September 3-6. Location: Cleveland, OH. Dates: September 3-6. Location: Boston, MA.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Tomorrow People

AUGUST 5, 2021

Industrial Insights was born, a monthly interactive magazine covering the latest innovations in lubrication technology, up-to-date research, and people-focused features. We worked with their network of branded workshops to produce a series of video case studies across Europe, spotlighting local businesses and their partnership with Castrol.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31