Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Image Source.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? Tell me about yourself.

Consulting 73

Consulting Sample Work Management Marketing AI 73

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

Consulting 66

Consulting Work Management Ad Building Marketing Management 66

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 105

Social Media Consulting Media Work Management 105

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 283

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 283

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

APRIL 15, 2024

Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Enterprises The enterprise segment presents a different challenge. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. If any of these sound familiar, you’ve most likely found a strong use case to automate content using LiveDocs! What are some common LiveDocs use cases?

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Moz

JANUARY 26, 2020

They had been advised by other consultants on what to do. But they certainly get a lot more attention than the organic listings below: Based on the Nielsen Norman Group study , when SERP features (like featured snippets) were present on a SERP, they found that they received looks in 74% of cases (with a 95% confidence interval of 66–81%).

Case Studies 64

Case Studies Case Study Features Studies 64

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

The Point

SEPTEMBER 17, 2014

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. Improve deliverability and overall email performance as measured by open and click rates.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Catering to technical personas presents both challenges and opportunities in B2B marketing.

Account Based Marketing 82

Account Based Marketing B2B Marketing B2B ABM 82

Marketing Insider Group

MARCH 18, 2024

In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. This is also the time to think about examples, case studies, quotes, or data you can include to support your points.

SERP 243

SERP Keywords Eye-Tracking Planning 243

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Record those presentations or panel discussions. In the case of startups, possibly stock. On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. Knudstorp was hired as a junior consultant in 2001. And I would be thrilled to come present to your team on the power of empathy. More so, 58% report it is not an effective use of time. Get in touch with me today!

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Taking this a step further, you can deliver and present testimonials that match a prospect’s pain points. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. Check beyond the “Blog” or “Case Studies” pages of a domain. Book a free consultation with Marketing Insider Group for expert assistance. A critical aspect is finding content competitors that are not direct business rivals.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Marketing Craftmanship

JANUARY 8, 2021

This can include everything from their pitch letters and PowerPoint presentations to case studies and demos. There are countless books, articles, research studies, educational seminars and consulting firms devoted to sales and marketing alignment. Ask for feedback and find ways to compromise.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Insider Group

JUNE 7, 2023

Image Source: FinancesOnline Optimize for Mobile The best SEO strategies basically involve a few things: the quality of content and the quality of presentation. Remember to focus on the metrics that demonstrate success in your case. Contact us now to schedule a free consultation or learn more about our weekly blog writing service!

SEO 265

SEO Marketing & Strategy Long Tail Marketing Best Practices 265

Hinge Marketing

JANUARY 26, 2023

In this article, we will review findings from Hinge’s latest research report, the 2023 High Growth Study , and present a research-backed answer to this question. This is why Hinge continues to invest in conducting our annual High Growth Study. First, let’s comment on the industry-wide pullback.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Zoominfo

JANUARY 8, 2021

The Case for Office Expansion. On the global front (in terms of costs and local regulations), a report published in the middle of the year by consulting firm Globalization Partners and CFO Research found that most businesses are undeterred by COVID-19 and are pushing forward with new or expanded international operations.

Zoominfo 246

Zoominfo Paid Search Agency Amazon Case Studies 246

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. Case studies. Slides and presentations. Set up a quick consultation , and I’ll send you a free PDF version of my books. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Then they present well-defined and easy change management and onboarding processes. New is uncomfortable.

Peer-to-peer 185

Peer-to-peer Work Management Marketing Management Planning 185

Marketing Insider Group

AUGUST 15, 2023

A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 Opportunities for Keyword Integration Each new piece of content presents an opportunity to incorporate relevant keywords, which can improve your visibility for specific search queries. Share stories or case studies from your clients.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. To show you how we do it, we’re presenting you with our case study. Set up a quick consultation , and I’ll send you a free PDF version of my books (a whopping $29 value).

Traffic 284

Traffic Cost Per Click Organization Lead Scoring 284

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ad Agencies Work Management 112

Heinz Marketing

SEPTEMBER 5, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! Incorporate case studies and testimonials in your email sequence to demonstrate how your solution has positively impacted businesses similar to theirs. But don’t let the curtain fall just yet; the work has only begun.

Practices 115

Practices Planning Best Practices Paid Search Agency 115

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 100

Social Media Work Management Marketing Management Media 100

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. What sort of studies? Give our services a try.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Marketing Insider Group

MARCH 24, 2021

Check out the video below on a host of neurological findings around storytelling in a TEDx talk by presentation expert David JP Phillips. A study found that 90% of buyers believe authenticity is important. Case studies and customer stories are some of the easiest content formats to turn into stories. We can help!

Storytelling 363

Storytelling Effectiveness Branding Brand Identity 363

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. This is why you need to have content that presents your brand as a trustworthy and reliable vendor and your product or service as the best option for their specific needs.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. They present social proof that gives potential customers buying confidence.

Design 127

Design B2B Case Study Case Studies 127

Martech

MARCH 6, 2024

Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. based martech and operations consultancy. A: So, I’ll give an answer based on an example case that we were working on recently. This isn’t just a problem for marketing, of course.

Marketing AI 107

Marketing AI Validation Training Template 107

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. They are well suited for audiences who enjoy audio/visual presentations. Figure 6 features an email from Hinge’s partner Deltek in which they feature content for their consulting audience. Case Studies.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JANUARY 21, 2021

You also have to present to employees the benefits it provides for their professional development and the brand. Other opportunities exist if that customer participated in case studies or testimonials. Set up a quick consultation , and I’ll send you a free PDF version of my books. Who Uses Employee Advocacy?

Ideal Customer Profiles 295

Ideal Customer Profiles Social Media Trust Marketing Tagging 295