Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. The first is that video testimonials and case studies will stand the test of time.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

Moz

JUNE 29, 2020

However, companies in this position are the exception rather than the rule, which means that as link builders, we still have a job! These companies truly are the exception, rather than the rule. A case study. Think of the likes of well-established and popular brands like Apple, McDonalds, Amazon and Coca-Cola.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Moz

JUNE 29, 2020

However, companies in this position are the exception rather than the rule, which means that as link builders, we still have a job! These companies truly are the exception, rather than the rule. A case study. Think of the likes of well-established and popular brands like Apple, McDonalds, Amazon and Coca-Cola.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. Then, you can improve your website based both on hard numbers and users’ experiences and opinions. Quantitative research generates specific numerical data.

Research 98

Research Case Studies Case Study Skype 98

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Hinge Marketing

MAY 6, 2015

Or that more than one third of buyers trust a stranger's opinion more than a brand's? You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. You know, the person who buys the products and keeps the company in business? Your company should promote your story and humble beginnings on your “About Us” page.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech Advisor

MARCH 9, 2020

In this article, Ido Raz of Bigabid explores the ways that advertisers can determine if a company they are working with is really data-based, uses machine learning and/or AI. ” Companies know what buzzwords prospective clients want to hear, and they’ll use them regardless of whether they truly relate to their offering.

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

Contently

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. The company argued that OxyContin wasn’t addictive at all, claiming that less than one percent of users developed a “tolerance” issue when in fact it was widely known that drugs like OxyContin were highly addictive.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO. Gone are the days when SEO was important just for the SERP.

Social Media 154

Social Media SEO Cost Per Click Media 154

Exo B2B

FEBRUARY 7, 2024

From the outset, we should say “buyer persona” because B2B personas are semi-fictional representations of the people involved in the decision-making process in your target companies. 4- What could have a negative impact on their perception of your company or your solution? Buyer personas play a crucial role at every stage.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Ambal's Amusings

SEPTEMBER 10, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. All case studies are not created equally. Why are some case studies more effective than others? Recommended Resources from Experts on Case Studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” In the case of startups, possibly stock. On to the lessons of the report. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 193

Relevance Research Opinions Content 193

Walker Sands

OCTOBER 25, 2023

In my opinion, there’s not a specific formula to follow — I don’t see something and immediately think yes or no. My guilty pleasure is case study stories where a tech leader can talk about an implementation project or use cases that they found really valuable — those are always my favorite and something I’m always drawn to.

PR 98

PR Media Case Studies Vendors 98

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Then they can drive demand for the product to boost company revenue. In turn, your company can make more sales and boost revenue. Share positioning and messaging with everyone in the company. What makes your company different? Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

TrustRadius Marketing

MAY 15, 2019

Commonly called the “big four” tech companies, they are constantly under scrutiny, even as their products and services shape our economy and our daily lives, at work and at home. How much trust in the big four tech companies do we actually have, and what is the trust delta between them? Why don’t they trust these big tech companies?

Paid Search Agency 85

Paid Search Agency Companies Privacy Amazon 85

B2B Marketing Directions

APRIL 7, 2024

Today, most potential buyers will form their first impression of your company based on the content you produce. When your content creates a good first impression, potential buyers are more likely to come back for more, and they will be more inclined to view the rest of your content - and your company - favorably.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Hubspot

FEBRUARY 18, 2020

Sean confidently expresses how he envisions the company's thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean's biggest contribution to the company: "Drop the The.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). Inefficient processes.

Digital Experience Platform 110

Digital Experience Platform Marketing & Strategy Business CMO 110

Zoominfo

JUNE 4, 2019

The reason for these staggering results is simple: Prospects trust the opinions of people they know. Case studies, reviews and testimonials are an extremely effective trust-building tool. 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. In many cases, it fundamentally changes the way an entire business operates. Company Culture Must Drive Digital Transformation.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

Paul Gillin

JULY 15, 2011

In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Sprout Social

JULY 29, 2020

As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. Create case studies. Avoid asking too soon. Create a feedback loop.

Effectiveness 141

Effectiveness Marketing Management Case Studies Case Study 141

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Identify high-profile clients and customers: Consumers value expert opinions. For B2B companies, look for prominent business owners in your industry. Watch review sites for your industry and search social media platforms for the name of your company and product.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. Or, why didn’t you?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

BOP Design

DECEMBER 20, 2021

The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. For most B2B companies – the resource or blog section of the B2B web design is a critical feature of the website.

Design 112

Design B2B Thought Leadership B2B Case Study 112

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. Justin Levy “By 2024, B2B companies will create distinct influencer roles, separating from standard social media tasks. .” No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. By featuring key individuals within the organization, such as company executives, employees, or industry experts, B2B videos can showcase the people behind the brand.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Directive Agency

MAY 20, 2020

Example: Have data-driven and resonating case studies available alongside videos that break down how your product can solve specific problems. For example, if you are a log management software company, your TAM is any business that digests data. That is a basic example but truly shows you how massive your TAM can be.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52