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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Should the time period to process unsubscribe or opt-out requests be shortened? Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough.

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Reddit Ad Push: A Balancing Act Between Users and Revenue 

Valasys

Additionally, they stopped offering users the option to opt-out of personalized ads in September 2023. Furthermore, they introduced a tool for advertisers that analyzes user comments using natural language processing to identify potential brand interest. Notably, their website recommends mentioning only brand names to avoid spam detection.

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. Preparing for opt-in marketing requires recognizing your audience is in control. Be Uniquely Valuable.

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The Importance of an Email Marketing Database for a Business

SendX

Before you can conduct an email marketing campaign , you need to have an email marketing database. They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. You can put together an offer tomorrow and try to sell that product or service to your list at no cost.

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7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Brandwatch Marketing

Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? And among all this? Mentions about your brand. 6) Be wary of contract lengths!

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Protecting your email list and reputation

ConvertKit

And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business.

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7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Brandwatch Marketing

Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? And among all this? Mentions about your brand. 6) Be wary of contract lengths!