Hubspot

NOVEMBER 6, 2017

Millennials -- the enigmatic demographic marketers are desperately trying to decode and squeeze more money out of -- are wreaking havoc on the industry ecosystem. 1997: Son there are better things to do than watch TV all day and cable is expensive 2017: How #millennials are killing the cable industry — Aaron McRuer (@M_c_Ruer).

Cable 78

Cable Opt-out Opt-in Paper 78

Digital B2B Marketing

JANUARY 15, 2013

It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? Mobile integration into marketing, not mobile marketing, is the future for mobile.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. On top of all that, internet usage itself has risen to over four billion users since last year. Even social networks like Facebook and Twitter are creating their own versions of video streaming.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Convince & Convert

AUGUST 27, 2015

It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Research Your Market, in Realtime. Then came the web.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Hubspot

DECEMBER 19, 2017

Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Net Neutrality is a collection of regulations that prevent internet service providers (ISPs) -- like Xfinity, Spectrum, or Verizon, for example -- from altering internet speeds or censoring online content.

FAQ 77

FAQ Paid Search Agency Internet Marketing Act-On 77

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

ConvertKit

JULY 9, 2021

And, even as live music returns in 2021, musicians can take advantage of the internet to make extra income. Check online forums, Facebook groups, Twitter and more for paid session work gigs. They’re helpful for creative endeavors that don’t have the budget to license hit songs like major motion pictures or cable TV shows.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. In other words, your friends are bought and paid for and are your friends forever (or until you run out of cookies and candies and a subscription to cable).

Social Media 80

Social Media Media Contingency Planning Barriers 80

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

AUGUST 30, 2011

We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Some of them might surprise you.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012. hours on Twitter and 9 hours on Facebook. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Biznology

MARCH 18, 2014

To be honest, in a world where there are so many “safe” channels for promotion, branding, advertising, and dissemination that exist — that are so well-understood, are completely legal, effective, and time-tested — why would anyone be the first (second, third, fourth, fifth, sixth) into market? Whale Watch Marketing.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

SEPTEMBER 5, 2012

In a very basic summary, Marketing's role is in attracting and converting prospects into leads. So as a marketer, here are some things you should keep in mind to ensure your customers' experiences stay positive from their beginning as marketing prospects all the way through to their dealings with Support.

Paid Search Agency 28

Paid Search Agency Work Management Godaddy Marketing Management 28

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Biznology

MAY 26, 2015

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. Why are so many of you guys making it so difficult to connect with you directly? Bringing It Home.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Simplify your messaging: Video marketing.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Biznology

DECEMBER 6, 2010

All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all?

Privacy 80

Privacy Social Media Media Wikipedia 80

Buzz Marketing for Technology

MAY 13, 2010

Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. Let’s take the combination of Twitter and location as an example.

Contacts 100

Contacts Work Management Marketing Management Cable 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Biznology

APRIL 29, 2014

And, the best thing about porting around too many batteries and cables? Well, you can hook your staff and the folks who are attending up with batteries and charging cables and still have your battery needs covered as well. What if it’s been cross-posted via Instagram to Flickr, Facebook, Twitter, Foursquare, and the lot?

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. But it’s 2017, and the times, they are a’ changing! Videos on Social.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Convince & Convert

APRIL 27, 2012

Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). We think we have all of this information that we can mine from Twitter, we think we have all this info that we can mine from Facebook. Listen Now.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

readwrite

JUNE 11, 2012

David Griner doesn’t think television advertising needs to be saved from the Internet and social media. Yes, there are so-called “cord cutters” who are canceling cable subscriptions and using online viewing services; Griner has not had cable television for several years despite working in the industry.

Television marketing 40

Television marketing Social Media Paid Search Agency Cable 40

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Hubspot

MARCH 24, 2015

There are lots of ways to generate and publish content for your inbound marketing efforts. If you''re struggling to figure out "what''s next," you might want to explore the idea of hosting your own live internet radio show. So how can this be used as a marketing tool for your organization? Marketing Director and Product Manager.

Broadcasting 28

Broadcasting Cable Work Management Marketing Management 28

Vidyard

OCTOBER 19, 2016

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. On-demand television was an exciting idea as early as the 1970s. Funnily enough, it all began with a pot of coffee.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

JUNE 16, 2013

This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Download our free Marketing Box now.

Paid Search Agency 28

Paid Search Agency Facebook Ads Planning 28

Hubspot

OCTOBER 21, 2013

As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. With 90% of marketing companies using content marketing these days , you have to be able to find inspiration to develop excellent content. Yes, as one inbound marketer to another, I’m telling you to go watch some TV for inspiration.

Resources 28

Resources RSS Case Study Case Studies 28

Biznology

MAY 13, 2013

If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? Besides the hundreds of channels on cable TV, newsstands are still crammed with magazines and the radio in my car still picks up dozens of stations. As you know, the news media is not dead.

Media 80

Media Public Relations Disintermediation Work Management 80

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. That sounds expensive.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. That sounds expensive.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Content Standard

SEPTEMBER 5, 2017

On the more playful end, we watched some of our favorite programs like The Office poke fun with overt, often tongue-in-cheek product placements , while on the more extreme end we’ve seen consistent growth in the number of households cutting their cable cords in return for ad-free alternatives.

Brand Identity 60

Brand Identity Branding Cable Paid Search Agency 60

Ambal's Amusings

DECEMBER 7, 2009

The old interruptive model of marketing doesn’t work. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Lead Ranking 100