KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Earned media is basically public relations, though it can be much more. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.” So what does it mean to be a purpose-driven brand?

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. How Neutrogena used off-page optimization to create buzz. What is off-page optimization? Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Marketing Craftmanship

MARCH 21, 2014

When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters rather than self-promotion, or whether the cost of his book’s publicity tour will result in higher hourly rates. Newsletters are one-way conversations.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

Hubspot

MAY 2, 2019

Because even though stealth marketing might seem like a clever tactic to subtly promote your product or service, being honest and genuine is the only way to win over consumers, especially when only 4% of them believe marketers practice integrity. Stealth Marketing Examples (And Why They’re Bad). In a nutshell, the blog was fake.

Ideal Customer Profiles 75

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 75

KoMarketing Associates

DECEMBER 9, 2014

While it sometimes gets a bad rap , many content marketers (myself included) would argue that curated content is one of the best ways get a post consumed and promoted by the target audience. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.” So what does it mean to be a purpose-driven brand?

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Biznology

SEPTEMBER 4, 2015

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Buzz Marketing for Technology

SEPTEMBER 15, 2010

With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Post on Google Buzz. Promote this on Orkut. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

PR 100

PR Conversion Ning Digg 100

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. The concept of “fake news” extends beyond journalism, making plenty of buyers wary of anything that public relations pros have to say—but they still believe it’s an important tool in shaping people’s opinions.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

Hubspot

OCTOBER 6, 2016

But this overlooked marketing strategy can actually be a great way to build authority, get important eyes on your content, and start generating some targeted buzz for your agency. Start by finding industry publications and media outlets that share the kind of content your ideal prospects are interested in.

Paid Search Agency 73

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 73

markempa

AUGUST 15, 2006

Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. This should be just in time to inspire you during your fall budget and planning season.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

Content Standard

OCTOBER 29, 2015

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Stage 2: Growing Trends through Relatable Stories. However, this is a task that’s easier said than done, especially for smaller brands.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Stage 2: Growing Trends through Relatable Stories. However, this is a task that’s easier said than done, especially for smaller brands.

Distribution 40

Distribution Merchandising Content Blogger 40

Marketing Craftmanship

APRIL 8, 2011

Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Post on Google Buzz. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Share this on Bebo. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

markempa

SEPTEMBER 20, 2005

" The series was created to promote the 2005 Lead Generation Summit. " The series was created to promote the 2005 Lead Generation Summit. a new cartoon series by MarketingSherpa called "Sales Lead Hell." Each cartoon gives some pithy insight into the sales and marketing "feud."

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. content creation public relations' Press Releases Can Be Viable Content Type.

Press 28

Press Template Public Relations PR 28

Webbiquity

MAY 17, 2010

In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing. The book has a few faults.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

markempa

MAY 23, 2005

So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Tips on how to effectively promote your events. Dont waste their time with a sales pitch.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. WebMarketCentral now includes a more complete guide with links to related web marketing strategies. It's also been embraced by the Council of Public Relations Firms.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. B2B Book Buzz: Big A List of Marketing Books. What’s the next big idea in B2B?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Single Grain

APRIL 29, 2021

But before that, let’s understand what NFTs are and the different NFT marketing strategies you need to promote your NFT tokens and marketplace. . How Do You Promote NFTs? NFT promotion is an art in itself. Here are the top strategies to promote your NFT: PR. Social Media Promotion.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

MLT Creative

JULY 11, 2011

If you’re creative in your approach and with your message, you will also generate industry buzz and potentially drive some good public relations results. Well place the trade ads and do the shows, but don’t overlook creative ways to reach them where they work – on the job sites and in the car lots.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 25, 2005

write, speak, publish, and promote ) Benefit from the Halo Effect. write, speak, publish, and promote ) Benefit from the Halo Effect. Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 18, 2007

Lead generation must be promoted from the top down and bottom up. Share lead generation best practices amongst the sales team. Assign revenue goals to your joint sales and marketing plan. Be flexible in your planning, so that you can adapt to changing requirements. Develop a culture that values leads by creating a universal lead definition.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Webbiquity

MAY 30, 2010

The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations. The vintage clips at the end promoting Windows 1.0 Post on Google Buzz. Grace Smith imagines the LOL Cats from I Can Has Cheezeburger taking on various types of challenging clients in the world of freelancing. and Windows 386 are priceless.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JUNE 8, 2005

As a general rule, you will select less intrusive methods of capturing people who are just at the awareness phase of the buying process. As a general rule, you will select less intrusive methods of capturing people who are just at the awareness phase of the buying process.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JULY 7, 2006

Are there upcoming events that should be promoted when calling? Are there other questions that would help you better prepare for the next action? Are current lead criteria adequate for qualifying prospects? How many calls does it take to reach the prospect? How many days after receiving the lead does follow-up begin?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120