Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. Duct Tape Marketing. Jon Loomer is a blogger and podcaster whose website offers both articles and video tutorials on all things Facebook marketing. Jon Loomer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

KoMarketing Associates

AUGUST 14, 2014

For more information on building out a strong keyword strategy and its importance in search marketing, take a look at these posts: SEO Keyword Research Tutorial for the B2B Online Marketer. What are some of the primary tactics used for lead generation today? B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

ClickZ

JULY 16, 2020

Today’s users are accustomed to the typical eye-catching tactics of online marketing, and that means it’s more difficult to make a splash in the mainstream press or even on social media. If you’re a marketer trying to engage prospects online, you know that it’s challenging to attract customers and keep them engaged.

Enterprise Management 101

Enterprise Management Interactive Marketing Work Management Marketing Management 101

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

KoMarketing Associates

JUNE 13, 2017

CMI data shows us that B2B marketers use an average of eight different content marketing tactics as a part of their overall content strategies, and 58 percent of them regularly use infographics. Don’t let the fear of the unknown keep you from developing an infographic.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. to better serve our clients.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. tactics Recent Posts Join Me at SocialTech 2010: Oct.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

KoMarketing Associates

APRIL 24, 2014

Any opportunity to provide visibility to important content marketing assets as well as develop a consistent communication stream to customers and prospects is a potential win for SEO; from both a standpoint of optimized assets directly communicated and the experience users will reach once they click through in an email message.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

B2B Marketing Traction

OCTOBER 21, 2011

Whitepapers were seen as successful online marketing tactics for technology and research companies. The buzz caught hold and all of a sudden a whitepaper on your website was the “new black.” ” It happened a few years ago. ” Or, the “new white.”

Buzz 100

Buzz Statistics Research Tactics 100

KoMarketing Associates

DECEMBER 4, 2014

It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program. You know what I thought?

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. Post on Google Buzz.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Add Jay: https://plus.google.com/110720576611232766643. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

JULY 26, 2010

This service will blow your mind, teach you to apply good SEO tactics to each blog post. Let me know what you think about all this, and about how your readers find you online. Post on Google Buzz. Related posts: 4 Time-Saving Tips for Social Media Marketing. You can’t go wrong with either of these four resources.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. Please don’t. How NOT to pitch a blog. [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. When successful web writers create online content , they appeal to the senses and the emotions. Post on Google Buzz. Online Persuasion: What Do Clients Say?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Hinge Marketing

MAY 20, 2019

We do so to generate valuable buzz and inbound links. Content marketing should be a major component of your marketing plan. It’s the future of professional services marketing, and it has proven its effectiveness. But does that mean you should abandon the tactics that have worked so well for you in the past?

Planning 92

Planning Marketing Plans Service Content Marketing 92

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Post on Google Buzz. Content Marketing to a Caveman’s Brain. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. It’s neuroscience in action.

Digg 100

Digg Content Trigger Marketing Buzz 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

ActiveDEMAND

NOVEMBER 11, 2016

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand the differences and correlations between the two. Try it for free today!

Segmentation 49

Segmentation Marketing Automation Services Banner Ads Demographics 49

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. Post on Google Buzz. Muse taking a break?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Strategic-IC

APRIL 23, 2023

The beauty of ABM is its ability to understand an account, engage at a person-to-person level, and show a level of empathy that other B2B tactics can’t. The rise of AI By now, we’ve all heard the buzz around the latest AI trailblazer, ChatGPT, and what it could mean for the future of B2B marketing.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Writing on the Web

NOVEMBER 8, 2010

Resilient brains do not respond to scare tactics of scarcity or urgency. Post on Google Buzz. Content Marketing to a Caveman’s Brain. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Be broad and positive in your presentation of information. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Content Standard

JULY 28, 2015

Amazon scored big with its July 15th Prime Day anniversary sale, but the negative implications of that marketing campaign may be yet to come. The online retailer pulled out all the stops in creating media buzz for what promised to be a one-day sales event “bigger than Black Friday.”

Amazon 40

Amazon Campaigns Buzz Marketing & Strategy 40

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. Wishpond is a suite of online marketing tools that allows you to do everything from email marketing to managing social media contests. Be very careful with this tactic. Build The Buzz.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Post on Google Buzz. You will learn: How to do the critical keyword research you need BEFORE you start shooting. Subscribe to the comments for this post? Share this on del.icio.us.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

AUGUST 26, 2010

Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics. What’s new is the application of fun and brain challenges by marketers to get consumers to like a brand better. Post on Google Buzz. The Brain Science of Online Persuasion.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Digital Marketing World Forum

JANUARY 10, 2020

Harnessing private traffic is also a guerrilla tactic that addresses a specifically Chinese marketing challenge: In the U.S., for example, brands use owned channels like email marketing or websites to cultivate customer affinity. Savvy brands know this and put KOL marketing at the core of their strategy in China.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Hubspot

OCTOBER 6, 2016

Agencies put guest blogging at the very bottom of their priority list, with just 1% of agencies surveyed reporting the tactic as a valuable new business source. But this overlooked marketing strategy can actually be a great way to build authority, get important eyes on your content, and start generating some targeted buzz for your agency.

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 71

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Email is the foundation for any online marketing campaign. If I publicly endorse you, the permission is pretty much part of the package, right?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135