Buzz Marketing for Technology

JANUARY 22, 2009

We try many things to affect that behavior: advertising, email, search, events, webinars, and the list goes on and on. Signed the SVP of Customer Loyalty Wow! The hotel permanently changed my behavior AGAINST them – way to go SVP of Customer Loyalty and thanks for the clock radio for my son! what a heartfelt letter.

Loyalty 100

Loyalty Webinar Metrics Activities Order 100

DotDigital

MAY 11, 2021

There are so many events taking place throughout the year, you need to carefully consider which appeals to your audiences and how you could integrate them into your marketing campaigns. . Summer is right around the corner, and with summer comes events – in particular, sporting events. But these events are just about the sport.

Social Marketing 100

Social Marketing Campaigns Planning Peer-to-peer 100

Webbiquity

JULY 28, 2022

You may release a teaser email with a sneak preview and priority access to innovative new features in order to generate additional hype for your launch event. It also builds customer loyalty. Product launch email marketing is highly effective at generating buzz and excitement about new products. Conclusion.

Product 267

Product Effectiveness Template Marketing Automation Services 267

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Tomorrow People

OCTOBER 3, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. You can purchase things, attend events, buy virtual real estate, socialise, and more. For instance, you can sponsor virtual events or advertise on virtual billboards—next to spots where crowds gather. Why it’s time for B2B organisations to pay attention.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. You can purchase things, attend events, buy virtual real estate, socialise, and more. For instance, you can sponsor virtual events or advertise on virtual billboards—next to spots where crowds gather. Loyalty programmes will thrive.

B2B Marketing 156

B2B Marketing Planning Peer-to-peer B2B 156

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Awards and Events. PR is not about creating buzz by crafting a story out of whole cloth. Product launch. Speaking engagements.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Hubspot

APRIL 12, 2021

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. What is event branding? Benefits of Event Branding.

Examples 101

Examples Brand Identity Branding Banners 101

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 101

Inbound Marketing Tips Planning Paid Search Agency 101

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. Ford Europe took a unique approach when it made the unprecedented decision to launch a vehicle at a gaming event. That is what creates brand loyalty for a lifetime.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Zoominfo

APRIL 17, 2019

Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter. Reward: Establish a loyalty program that incentivizes customers who continue to buy from your business. This mindset fails to capture the role momentum plays in the growth of a business.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

The Customer

MARCH 31, 2021

The GameStop stock surge was an anomaly, but it is possible to harness the zeitgeist of that moment and apply it to a loyalty program investment. Here are five valuable lessons marketers should pocket from the GameStop trade event, from the architect or GameStop’s own loyalty program. The same goes for a loyalty program.

Loyalty 52

Loyalty Buzz Advertising Agencies Lead Ranking 52

Adobe Experience Cloud Blog

NOVEMBER 26, 2018

The takeaway here is clear: In a world where real-life interaction is increasingly rare, brands that can merge the magic of a physical experience with the power of digital are the ones that will inspire loyalty. Summon up a buzz for a local event. Balance Your Brand’s Digital and Physical Elements.

Brand Identity 131

Brand Identity Branding Amazon eCommerce 131

Martech

OCTOBER 1, 2021

This can happen from an event that occurs in the customer’s life, as well as by particular methods that marketers use in their communication with the customer. For instance, if you’re a smartphone maker, your customer is aware of all the ads you and your competitors have placed, along with the social media buzz relating to phone purchases.

Purchase 134

Purchase Practices Customer Satisfaction Work Management 134

Marketing Insider Group

APRIL 4, 2024

The tea shop Harney & Sons used their Facebook account to share an upcoming industry event. 3) Form strategic partnerships Generate buzz around your store by networking with major players in your industry. You should also share links to your website and products, but don’t overload customers with direct ads.

Paid Content 175

Paid Content eCommerce Marketing & Strategy Marketing Strategy 175

SmartBug Media

JUNE 28, 2023

Let’s explore the role of PR in boosting brand recognition, its benefits, and how you can use PR strategies to increase your visibility and customer loyalty. Having strong brand recognition can help create positive public opinion and encourage long-term customer loyalty. What Is Brand Recognition?

PR 98

PR Brand Identity Branding Word of Mouth 98

Adobe Experience Cloud Blog

JULY 28, 2017

When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 141

Social Media Social Marketing Work Management Marketing Management 141

Sprout Social

JUNE 14, 2022

Transactional SMS marketing messages are sent in response to an event or action. You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. Build customer loyalty. Promote online and in-person events. A link to your website or event page. Increase revenue.

SMS 130

SMS Marketing & Strategy Marketing Strategy Planning 130

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” I think the agencies got it right this year,” said Frank.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

Social Media 246

Social Media Cost Per Click CPM Cost Per Thousand 246

Martech

SEPTEMBER 12, 2024

Much of the buzz in New York was about CX innovation, and these innovations included AI adoption. Be intentional about how you use AI…and don’t conflate personalization with humanizing a product with community, belonging and loyalty.” The team has to take a broader view and look at other events during the test.

Marketing AI 123

Marketing AI Brand Identity Branding Paid Search Agency 123

Scoop.it

MAY 4, 2023

It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. Use UGG to Promote Your Events It is simple to elevate the event experience for your customers to the next level. Another way to generate UGG for your event marketing is to organize contests.

User-Generated Content 118

User-Generated Content Traffic Generation Content 118

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 142

Examples Campaigns Advertising Agencies Burn Rate 142

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Here are 12 of the best real-life social media marketing examples to inspire you: 1.

Social Media 126

Social Media Social Marketing Examples Planning 126

Salesforce Marketing Cloud

OCTOBER 1, 2024

Creep it real on TikTok To build buzz around your retail Halloween inventory, create compelling videos for social media platforms. You can gain further traction by partnering with influencers to promote products, but don’t discount the value of social-media-worthy store displays, events, and promotions. Back to top. Back to top.

POS 105

POS Merchandising Forecasting Display 105

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.

Social Media 90

Social Media Social Marketing Media Planning 90

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Post on Google Buzz. , June 13, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

DECEMBER 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Most of the feedback I’ve gotten is events-based. Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Vision6

JANUARY 7, 2021

However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain. This was the first time we would host EMSA as a virtual event. With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Customer Experience Matrix

DECEMBER 21, 2011

Either way, the respondents still gave marketing automation a better effort / value ratio than attribution, buzz monitoring and social media management. I'm using CRM as a catch-all term for sales automation, order processing, customer service, loyalty, call centers, and partner management.)

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Buzz Marketing. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SocialPilot

FEBRUARY 11, 2024

Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. What’s the buzz? What kind of challenges or campaigns can we start that’ll get everyone buzzing? Any holiday or event coming up we can tap into? Need some fresh, viral ideas that’ll light up our feed.

Sales Management 111

Sales Management ROI Planning Work Management 111

SpotMe Blog

DECEMBER 20, 2021

They are the very heart and soul of any event, in-person or virtual. And how do you get them to attend your event? We’ve compiled a list of 35 different event promotion ideas to get the word out about your event without emptying your bank account: Online Event Promotion Ideas. Marketing Ideas for Events.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Sprout Social

FEBRUARY 7, 2023

Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging.

Stats 113

Stats Buy Budget Programs Sales Qualified Leads 113

Content4Demand

FEBRUARY 16, 2021

I like Hubspot ’s clear, concise definition: “Advocacy marketing is the process of inciting and equipping customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing. Why Advocacy Marketing Matters. Offer incentives for reviews.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115