Buy Opt-in Opt-out Privacy Policies 
Choozle
MARCH 5, 2024
Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.
Digital B2B Marketing
MAY 12, 2014
Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. What Are You Really Buying? Just walk away.
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Martech
FEBRUARY 29, 2024
A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Use only zero and first-party data This is critical — no buying email lists ever! This requires following current best practices and email regulations.
Heinz Marketing
MARCH 22, 2023
Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. We understand that while third-party data allows superior campaign targeting, it can get out of control if not managed appropriately. But those days are long gone.
Webbiquity
JANUARY 20, 2021
Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. falls under these privacy regulations. Finding Balance Between Personalization and Privacy. Guest post by Natasha Lane. And not just that. Image credit: Depositphotos.
Golden Spiral
MAY 7, 2019
The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out.
Velocity Partners
APRIL 9, 2024
Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Think: Sales reps ignore up to 70% of sales leads provided by marketing — often throwing them out without even trying to qualify them because they’ve learned it’s a waste of their time. You can see it in falling CMO tenure.
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