WebMarketCentral

OCTOBER 24, 2008

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

MARCH 16, 2009

According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. Social Tagging Research and Reports.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. But here is a short version.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

MARCH 24, 2009

Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. Social Tagging Research and Reports. technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers."

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

NOVEMBER 23, 2009

Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

FEBRUARY 27, 2009

Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

SEPTEMBER 15, 2009

In SEO, best practices would include but not be limited to: Conducting keyword research to identify high-volume, low-competition search terms. Basic link-building—social media sites, directories, business partners etc. Producing clean code (e.g. Crafting URLs with keywords included. Incorporating keyword links in page text.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

OCTOBER 19, 2009

6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes. Why do SEOs forget about REAL marketing?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S. Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JULY 6, 2009

What are some of the best tools and techniques for competitive SEO research? Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. As independent third-parties, trade publishers are in a unique position to conduct industry research. Not possible.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

OCTOBER 1, 2007

Among them: Jill Konrath, author of Selling to Big Companies : Avoid "trash talk"—over-used marketing-ese such as "unique methodologies" or "one-stop shopping"—in favor of focusing completely on your prospect's business and the impact you can have on it. Great plans are worthless without great execution.

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

JUNE 3, 2009

What are the real reasons many seemingly-promising business ideas fail? The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. The writers of the MediaPost blogs also frequently do a great job of covering online research findings. What do marketing professionals need to know about online video?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

JULY 7, 2008

This is because, as the report notes, it takes time to build external links and a significant body of content, which are critical to establishing credibility with both search engine spiders and human readers (and why persistence is one of the most vital components of effective business blogging ).

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

APRIL 1, 2006

In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. WMC: How, when and why did you get started in this business? are started by professionals who are experts in their fields, but not necessarily about running and growing a business.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

AUGUST 29, 2007

The glossary of business service management terms from ITIL service catalog software provider Kinetic Data. I also talk about the results of my research on using Web 2.0 I cited three specific examples of promoting client thought-leadership content through Web 2.0 social tagging to drive B2B website traffic.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 13, 2008

Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments. Her links are summarized and updated on a periodic basis. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

AUGUST 17, 2009

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." These include duplicate content, lack of keyword research, ignoring link building, and.read her post !

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 23, 2007

tools are an inexpensive way for these businesses to increase market awareness. social media, B2B marketing, tools, Paul Dunay, Buzz Marketing for Technology, Robert Lesser, LeadGenTools.com, research study, blogs, RSS, vendors, buyers, Douglas Karr, Marketing Technology blog del.icio.us Here is the vendor perspective. activities.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JUNE 17, 2009

Or perhaps something more serious, like spying on your competitors or conducting global economic research? How about slick tools to creating a social media email signature or conducting a video chat session? Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JANUARY 28, 2008

The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool. with title tags, headlines, content optimization and meta tags at the top of the list.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

FEBRUARY 4, 2008

12 Website Design Decisions Your Business or Organization Will Need to Make (PDF) by Ralph F. A FAQ page is actually a sales and marketing tool that can help qualify your website visitors and move them closer to doing business with you." learn, research and compare what you have against a competitor.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

NOVEMBER 5, 2006

All survey participants will receive a complimentary executive summary of the final report (due out around January), as well as 50% off the group's current research report, “ How Clients Buy: The Benchmark Report on Professional Services Buying and Selling from the Client Perspective ” in the RainToday store.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

JULY 16, 2007

When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). Need help with your messaging?

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business."

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

FEBRUARY 27, 2008

The Zanby suite of tools allows groups to scale naturally from small gatherings to large businesses with enterprise organizational needs." (Zanby provides) the richest base set of free community organization and lifestyle management tools available. Worth reading just for the comment from Charles Knight. net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

DECEMBER 3, 2009

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

OCTOBER 16, 2007

I started out as a datacenter operator (I worked in the computer center at Virginia Tech while in high school), turned programmer, sales engineer, salesman and finally business owner. WMC: How and why did you get started in this business? I took some time off but it didn't take long to begin thinking about building a new business.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. Measure the right things.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20