Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Two recent research reports provide answers. In 2019, “69% of businesses had video conferencing tools such as Zoom and WebEx, but only half used them frequently.”

Enterprise Management 253

Enterprise Management Work Management Purchase Marketing Management 253

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there. Familiarity breeds intent.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. They also no longer need pieces on how to use remote conferencing software, and are no longer making embarrassing mistakes like forgetting to wear pants.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Marketing Insider Group

NOVEMBER 7, 2022

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? We will see a shift toward even stronger account-based strategies across a multitude of functional groups, significantly impacting budgets. .

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Optimizely.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. ” nearly three-quarters of respondents want business events to be hybrid. Here are few more findings.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Hinge Marketing

FEBRUARY 19, 2021

election, and waves of social issues/changes dominating the media and peoples’ attention, it’s not a wonder that the buying cycle for technology and software firms was both unpredictable and unprecedented. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. Which firm is yours?

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Webbiquity

JANUARY 21, 2020

If you run a small business, you probably feel that you’ve got plenty to worry about. Even if you were careful during your initial network setup to put in place some basic security tools and processes, this is unfortunately not the end of the story. Ludovic Rembert is a security analyst, researcher, and founder of PrivacyCanada.net.

Small Business Marketing 270

Small Business Marketing Phishing Budget Programs Tips 270

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. What is Social Media Automation? Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Why Spend Your Budget on Digital Marketing Services? Distribution. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Most marketing budgets as they stand prioritize email — a good start. Most marketing budgets as they stand prioritize email — a good start. Why we care.

Budget Programs 106

Budget Programs Marketing Report Marketing Management Marketing Budget 106

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well. Guest post by Lexie Lu.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

seo.co

MAY 2, 2021

Link building plays a crucial role in the growth of businesses on the web as it fulfills Google’s requirements for good SEO. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. The right intelligence tools, plugins, extensions, software, etc.,

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

The Marketing Blender

NOVEMBER 4, 2022

How to Choose the Right Advertising Budget for Your Business. You’ve decided you want to start advertising your business. Depending on these goals and how big and complex they are, you’ll need to develop a strategy and set your budget. Based on this budget, it’s estimated that you will get around 200 clicks.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. Let’s look at some stats from Brightedge Research. Image: Brightedge Research. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. What are the Benefits of Using CRM Software? Guide for How to Pick the Best CRM Software.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Valasys

MAY 22, 2023

Challenges are inevitable when running a small business. Choosing the right software and specialists, such as Essential IT , can mean the difference between achieving success or facing failure. This informative blog post provides essential considerations and tips for selecting the ideal software for your small business.

Small Business Marketing 52

Small Business Marketing Budget Programs Software Business 52

ClickZ

OCTOBER 1, 2020

30-second summary: There are plenty of software options to help process subscription sales, for small, medium and large companies. The software you ultimately choose needs to fit your company and your sector. Plan carefully before talking to software vendors. Which price point suits your business? Beyond start ups.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

TrustRadius Marketing

OCTOBER 19, 2022

With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software? For web-based programs, many are inexpensive, user-friendly, and have easy access to support.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

DealSignal

JANUARY 30, 2024

But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. What is a Lead Enrichment Tool? What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

TrustRadius Marketing

OCTOBER 27, 2022

Effective customer engagement is essential for any business. We’ll also review some of the most popular customer engagement tools for enterprises. The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. Customer Support for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. Business email address Subscribe Processing. in April of this year.

Marketing Budget 114

Marketing Budget Budget Programs B2B Marketing B2B 114

Hinge Marketing

JANUARY 26, 2023

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. This awoke a sleeping giant: content marketing. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72