Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? When you look at about the average number that it costs a B2B business to obtain an email address, that is about $150. What surprised you most as you analyzed the data from this research, and why? This idea started a couple of years ago. That’s what a marketer has.

Linkedin 297

Linkedin Research Studies B2B 297

Convince & Convert

MARCH 5, 2024

According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. And yet, if you can get them to be loyal, it is incredibly valuable.

Research 143

Research Loyalty Case Studies Communities 143

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Here are three more key takeaways from the study. Per the study, 53% of respondents say they are in the market for B2B products and services. B2B Buyers Are Still Buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Vision Edge Marketing

JANUARY 11, 2022

Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. A compelling business narrative blends data and emotion. Qualitative research provides one of the best analytical methods to inform and create this connection with customers.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. It turned out that the firm’s entire business development efforts were aimed at addressing a concern that prospective clients did not have. Let’s face it.

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Thinking of your website as a digital business card is a mistake.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. As more marketers look toward marketing automation, previous research suggests that lead generation is still a problem area for many in the industry.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. Publish original studies. There are many types of content you can create, but nothing beats original studies. When you create informative, actionable content based on your original research, it can generate a lot of attention. Provide gift cards.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. The very design of a study and the questions in the survey often reflect the company’s agenda. There are many more use cases for AI in market research. Business email address Subscribe Processing.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. consumers say brands should stop doing business in Russia. digitalmarketing Click To Tweet.

Studies 52

Studies Research Paid Search Agency Transparency 52

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. our ongoing study of buyer behavior in the consulting industry. About the Study. Final Thoughts.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The researchers also asked members of the evaluating panel to rate the novelty of the new product ideas. I described this study in a post I wrote last fall.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Sword and the Script | B2B

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. That’s shockingly low.

Business to Business 120

Business to Business Spending Research Business 120

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. That’s shockingly low.

Business to Business 120

Business to Business Spending Research Business 120

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Even in life there are requirements.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Study your audience and how your brand can satisfy their needs, and only align with shows that represent your values and resonate with your target audience.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020. What are the revenue opportunities?

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Martech

MARCH 25, 2024

You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. Business email address Subscribe Processing. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech. brands across 15 industry verticals.

Studies 80

Studies Paid Search Agency Google Product 80

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. These businesses range from complex conglomerates to tech-focused startups; traditionalist boot-strappers to global entities. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Image credit: CMI. million, yet has a modest 5.6

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Vision Edge Marketing

MAY 11, 2021

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Four Focal Points of Business Performance Improve Competitiveness and Customer-Centricity. Market Data.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. Business email address Subscribe Processing. The post Hate speech on social media can significantly damage brands: Study appeared first on MarTech. Get MarTech! In your inbox.

Social Media 102

Social Media Studies Media Brand Identity 102

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Lack of empathy is a problem not just in politics, possibly the media, and business overall. Emotions are paramount when you’re trying to grow a business. No matter our employment situation. But is it a crisis?

Business 353

Business Work Management Correlation Cable 353