Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 32% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

NOVEMBER 6, 2013

izjay: Most #SDSummit delegates say their next technology purchase will be in the category of business intelligence/analytics. RT @BabcockJenkins: Portrait of the modern marketer and sales person. @akslipper: Germany leads in budget spent on tradeshows. UK leads in email campaigns. via @akslipper. via @jneeson #SDSummit [link].

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

JANUARY 20, 2020

Mike Farrell brings 30+ years of sales, marketing and business leadership experience to Green Leads – most recently having led the growth of By Appointment Only for 15 years as Chief Operating Officer. Mike is someone that knows how to grow and scale businesses. He is without a doubt a perfect fit for Green Leads’ next chapter.”.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: Depends upon your Facebook network and the nature of your business. People can connect over shared interests whether they are professional or personal.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JULY 16, 2009

Give me the right person at the right place at the right time and I'm happy. Frankly, if it's the right situation, a good sales person can create a project even if the prospect didn't know he wanted it. A good sales person can take that combination and convert a good percentage of the leads into deals. But let's get old school.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

JULY 3, 2009

It better be a person that has the role and responsibility to contribute to a decision. Give me the right person at the right place at the right time and I'm happy. Frankly, if it's the right situation, a good sales person can create a project even if the prospect didn't know he wanted it. But let's get old school.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Should I post a picture of me at a party? ;-) Pam: Depends upon your Facebook network and the nature of your business. Mike: Personal Branding, as they say.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

FEBRUARY 15, 2010

Don't get personal. What about a personal crusade over a difference of opinion? Would you do business or hang out with a mud-slinger? Ranting (illogical, slanderous, or otherwise) = Traffic with Negative Branding. Tips to take advantage of a controversy: Keep the controversy at the debate level. Back up your statements.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

MARCH 16, 2010

Thanks to our virtual hybrid model, we were able to get all but one person up and running today. In our business, time is money. Consider outsourcing as part of your business continuity plan. What about a business disaster? In fact, the appointment setting run rate for the morning was 10% higher than yesterday.

Lead Gen 100

Lead Gen Lead Ranking Leads Lead 100

Smashmouth Marketing

JANUARY 25, 2017

funnelholic : Account-Based Everything is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of accounts. Join me at the TOPO Summit – Pier 27 San Francisco, April 12-13th, 2017. Account-based methods are not new.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JULY 6, 2010

If I am thinking of hiring someone to take care of my business, I want someone who is brilliant in their field AND cares about the details.". "If If one person, someone who is important to you, forms a negative image of you because of something you've written, doesn't it make sense to be more mindful? Can you afford to take a chance?

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

SEPTEMBER 10, 2010

Well, I’ve had the pleasure of working with a lot of Business Development Reps over the years, and I wanted to share with you some of their “All-Star” outbound calling tips. People are busy. Be yourself, have personality, and be a straight shooter. What does all of this have to do with B2B sales and marketing?

Tips 100

Tips Peer-to-peer Cold Calling Press 100

Smashmouth Marketing

AUGUST 31, 2009

Commercial Business Segment in 2007. We rolled the same technique out to all of our business partners as part of HP's Learning and Development function so we're ALL speaking the same language. A good sales person needs face-to-face time with a prospect. Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

Commercial Business Segment in 2007. We rolled the same technique out to all of our business partners as part of HP's Learning and Development function so we're ALL speaking the same language. A good sales person needs face-to-face time with a prospect. Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

FEBRUARY 17, 2011

Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week. Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Demand Gen Freestyle (replay here)

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

DECEMBER 12, 2008

Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Save a Tree : If I hit it off with someone and we were about to swap business cards, I'd say "hold on, you're on LinkedIn, right?" Forget about the business cards and save some trees.

Linkedin 100

Linkedin Tips Profiling Course 100

Smashmouth Marketing

DECEMBER 2, 2008

Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Save a Tree : If I hit it off with someone and we were about to swap business cards, I'd say "hold on, you're on LinkedIn, right?" Forget about the business cards and save some trees.

Linkedin 100

Linkedin Tips Network Marketing Tagging 100

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. The CMO Club Summit and Sales 2.0

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. The CMO Club Summit and Sales 2.0

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

JUNE 22, 2009

That said, it reminded me that one of the most influential people in my business life was my dad. Personal Branding is all important (he probably doesn't know this is even a term nowadays, but he'll get it in 10 seconds) 5. Family keeps you together, motivated, and provides a safe harbor when a business deal goes south.

Social Networks 100

Social Networks Paper Communities Creativity 100

Smashmouth Marketing

MAY 8, 2009

Marketing should know what motivates a sales person, and sales should know what motivates marketing. General consensus: LinkedIn and Twitter for business. Facebook for personal. The two should work together to align these goals. The exception are Facebook Fan Pages for companies, products and brand presence

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

Facebook for personal. The two should work together to align these goals As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it. The exception are Facebook Fan Pages for companies, products and brand presence. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

JUNE 21, 2009

That said, it reminded me that one of the most influential people in my business life was my dad. Personal Branding is all important (he probably doesn't know this is even a term nowadays, but he'll get it in 10 seconds) 5. see, I was listening): 1. Maintain honesty and integrity at all times 2. Build relationships with your clients 3.

Social Networks 100

Social Networks Paper Network Marketing Tagging 100

Smashmouth Marketing

JUNE 23, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out.".

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

SEPTEMBER 22, 2008

As many of you know, Green Leads (our business) has built into our company mission to be green in as many ways as possible. This article Home Sweet Office from Wired also gets into the savings to the employee and to the business. One thing we do is mandate that the whole company to work from home. Being green saves money.

Companies 100

Companies Skype Tagging Efficiency 100

Smashmouth Marketing

JUNE 22, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out."

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

MARCH 27, 2009

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. 32% Face-to-Face.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

APRIL 1, 2010

No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. That said, I think that my best selling is when people get to meet me, in person, and can feel the integrity and passion that I bring to each project. I think not.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JANUARY 7, 2010

Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. What better reason to keep the conversation alive than "actually, I may not be the perfect person to answer that. Don't provide sales drivel in a conversation.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 30, 2008

The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it's convenient. The project is comprised of thousands of repetitive tasks and some research that anyone with basic business background can accomplish.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

NOVEMBER 29, 2008

The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it's convenient. The project is comprised of thousands of repetitive tasks and some research that anyone with basic business background can accomplish.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

JANUARY 10, 2009

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. The prospect doesn't expect to make any business decisions in that first meeting. Of that handful, there will be some deals. Bring value.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

JANUARY 3, 2009

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. The prospect doesn't expect to make any business decisions in that first meeting. Of that handful, there will be some deals. Sell yourself.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Pulling this information together, analyzing it, cleaning it, ensuring that it is relevant -- these activities should be done by a centralized group and then provided to the sales person or team at the right time -- just before a call planning session. Mike: Another critical activity right now is demand gen.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Pulling this information together, analyzing it, cleaning it, ensuring that it is relevant -- these activities should be done by a centralized group and then provided to the sales person or team at the right time -- just before a call planning session. Mike: Another critical activity right now is demand gen.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

AUGUST 18, 2010

Building a performing team of appointment setters, as a business or a function of inside sales, requires best practices, tips and tricks -- and most of all -- discipline. Find ways to measure them that takes into account "their personal best practices". Provide Them With Support - Don't just give them a pitch and a phone.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100