Marketing Insider Group

MAY 1, 2023

How the Hero’s Journey framework creates powerful business stories According to Dr. Jennifer Aaker , author, behavioral scientist, and Stanford professor, stories are remembered up to 22 times more than facts alone. There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Salesforce Marketing Cloud

JANUARY 27, 2022

Customer service agents are critical to business growth. In our State of Service report, multiple statistics remind us of the criticality of service on customer experience, and the impact of customer experience on business growth. Plenty of evidence links employee happiness to business growth and profitability. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. The Importance of Small Business Marketing.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Marketri

DECEMBER 19, 2023

We explore how Generative AI has the power to automate routine tasks, replacing generic messages with personalized content crafted from sources like LinkedIn profiles and online bios. While acknowledging the apprehensions around new technologies, we underscore the long-term benefits of integrating Generative AI into business processes.

CMO 62

CMO Generation Urgency Marketing Privacy 62

Salesforce Marketing Cloud

OCTOBER 10, 2023

For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Imagine this scenario without a sales cycle in place: A rep reaches out to an interesting prospect on LinkedIn and sends a link to a demo, technical product information, and a full pricing grid.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. It’s just the way we’re wired.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Your business value shouldn’t be that you can curate content that would be relevant to them! Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Madison Logic

NOVEMBER 16, 2023

By understanding the psychology behind the annual shopping holiday and activating strategic campaigns that capture the urgency and excitement around it, B2B marketers can capitalize on the idea of Black Friday to maximize their sales and engagement. The psychology behind Black Friday is based on the principles of scarcity and urgency.

B2B Marketing 52

B2B Marketing Campaigns Urgency Marketing B2B 52

Navigate the Channel

JULY 13, 2023

You can also use a supplier business, especially if that manufacturer produces numerous items in your catalog. And, if your business is in a service trade, you could even discuss what the service is and why it is so important to your industry/region/customer. Consider what a LinkedIn blog post suggests.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Webbiquity

APRIL 7, 2020

From startups to the Fortune 100, meetings are a way of life for business professionals. But now, due to the coronavirus and COVID-19 pandemic, her ideas have even more urgency. ” Amber realized that with the right combination of planning, approach, and technology, business meetings can be more productive for everyone involved.

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Navigate the Channel

DECEMBER 7, 2023

Business is competitive, and you need to treat social media like your most-valued player, using them to contribute to your branding identity at every turn. Stay on top of your Facebook, Twitter, LinkedIn, Instagram, and other social media platforms by posting relevant, timely content every day.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. When done effectively, sending a compelling sales message can create a sense of urgency, build trust, and drive conversions.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

markempa

JUNE 13, 2017

Instead, they use terms like prospecting, business development, pipeline development or social selling. And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. This allows sales to focus solely on developing relationships and closing new business. They’re both right.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. We have chosen campaigns from different industries - subscription apps, Saas business, direct-to-consumer brands, etc.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Optinmonster

OCTOBER 31, 2023

For businesses and marketers, mastering the art of the headline is crucial for success. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. But what makes a headline truly stand out?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

xiQ

DECEMBER 15, 2021

The modern field marketing leader understands the urgency of creating immersive and interactive virtual experiences that drive demand and strengthen existing relationships. Based on these insights, marketers can gauge which content is resonating most with their audiences to personalize their campaigns.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

flux.la

OCTOBER 21, 2019

As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. While a bio on Twitter is limited to just 160 characters, a header photo can tell the story of your business without such limitations. Additionally, this will help you draw local clients to your business. Tweet photos.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Convince & Convert

APRIL 12, 2016

“Snapchat creates a sense of urgency that if someone does not view your content today , they’re going to miss out on it forever.” BMC Software on Facebook , Twitter , Google+ , LinkedIn , and YouTube. ” —@CarlosGil83 (highlight to tweet). “There is no silver bullet to social media.” Brian Fanzo.

Work Management 103

Work Management Enterprise Management Marketing Management Paid Social Agency 103

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. Had you been actively searching for material around its themes?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Buffer

SEPTEMBER 8, 2022

Yang publishes across multiple platforms and mediums, from newsletters to LinkedIn, and she has this to say about automation: “I automate as much as possible, such as scheduling my social media with Buffer and using Zapier for redundant tasks. And it's actually a dumb business decision to try.

Practices 119

Practices Product Top of Funnel Creativity 119

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples: Twitter, Tumblr, Pinterest and LinkedIn.

Social Media 145

Social Media Social Marketing Media Curation 145

Top Rank Marketing

AUGUST 30, 2023

B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Alennah Curran has been promoted to Enterprise Brand Creative Leader, Health Care Business Group, at 3M. ” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Both email and social media marketing are promising channels to grow your business. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Adobe Experience Cloud Blog

DECEMBER 11, 2018

If you’ve been in business for a bit, you likely have a brand color palette that centers on your logo. Why should a customer do business with your brand over all the other brands out there? The person landing on your business page on social media likely doesn’t know much about your company. Create a Sense of Urgency.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Hubspot

APRIL 6, 2022

This can be done with an email, a LinkedIn message , or a comment on their social media. Failing to create a sense of urgency. If that happens to you consistently, try to add a sense of urgency to your voicemails — that might just be what it takes to get your prospect to pick up the phone. Then, reference it later.

Hubspot 81

Hubspot Cold Calling Viral Marketing Work Management 81

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. COVID-19 forced many businesses to start operating online, and since then we've seen a huge spike in online buyer interest that has steadily increased over the past two months.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. Ultimately, “to cut or not to cut” is guided by your business strategy, strategic focus, and revenue business model. The copy “limited-time offer” implies urgency and nudges you to give it a try. The post Recession Ahead?

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Optinmonster

OCTOBER 27, 2022

This article will show five creative Halloween popup ideas you can use on your website to grow your business. You can add a countdown timer to your popups to create a sense of urgency. A countdown popup creates a sense of urgency for your visitor to take action before your special offer expires. 5 Creative Halloween Popup Ideas.

Creativity 64

Creativity A/B testing Urgency Marketing eCommerce 64

Zoominfo

APRIL 13, 2022

Starting from this point means that you’re introducing urgency into the hiring process from the outset. According to Harvard Business Review, pay remains the most critical factor in attracting new talent. But as business author Tom Peters once said, “outsource everything except your soul.”

Top of Funnel 130

Top of Funnel Paid Search Agency Work Management Marketing Management 130

Navigate the Channel

MAY 24, 2023

If you’re not sure how to create those in a way that connects to your business plan, contact us. Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Have your company or business backgrounder ready and we mean out-the-door prepared. We can help.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Contently

MARCH 30, 2020

I’ve never felt more urgency to create helpful content for our audience. As a marketer, think of yourself as in the business of public service. Traffic to business, finance, and education sub-reddits is surging. Why content marketing is the smartest investment you can make right now. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Optinmonster

SEPTEMBER 30, 2022

Talk about their transaction history with your business. It Should Create Urgency. A sense of urgency in your email subject line can motivate prospects to click on it. Duolingo’s unique selling point is that it can help busy people learn 30+ languages, even if they spend only a few minutes daily. Add some personality.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. By harnessing BANT qualified leads, businesses can optimize their sales process, allocate resources effectively, and focus efforts on prospects exhibiting the necessary criteria.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

SmartBug Media

JULY 12, 2021

For recommendations on CRM and CMS software, consider checking out customer feedback or asking your peers on LinkedIn what they use and why they chose it. Dropbox Business. Does this align with my organization’s urgency? When it comes to document storage, the top-rated document management tools are: Google Drive.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

DiscoverOrg

MARCH 20, 2019

Which groups of prospects are going to feel more urgency around taking that meeting with you and then taking the next steps to make a decision? Find out what factors create urgency and focus on those prospects. The farmers grow the business and the hunters find the business. Obvious solution.

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Urgency Marketing Top of Funnel 120