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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated? How is it measured?

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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

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Domain Hacking: What is it? Are Domain Hacks SEO Friendly?

seo.co

Why is domain hacking so important? Well, consider that more than 350 million domains exist today, so it can be hard for you to get the domain name you want. It’s even harder when you’re trying to get a domain that has enough value that people flip it to make money. Domain Hacking Defined. or moji.to.

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The Importance of Owning Your Own Domain Name: Claim Your Digital Real Estate

Go Beyond SEO

Small business owners: if you have yet to purchase a domain name, it needs to become top priority. Owning a domain name is essentially akin to owning a prime piece of real estate on the internet. When we think of digital marketing strategy , having a domain name is often not at the top of the list.

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The Importance of Business to Business Services

Only B2B

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services.

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How Email Deliverability Affects Your Business

Marketing Insider Group

Get an email service provider with a deliverability team. Not all email service providers work the same. Pros like Ontraports postmasters help businesses figure out their technical gaps and bump up their deliverability rates. The post How Email Deliverability Affects Your Business appeared first on Marketing Insider Group.