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Consultants Collective Profile: Ruth Stevens

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . I am a total extrovert. What makes you happy?

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Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant

Biznology

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. Atlantic Magazine called me a “Silicon Valley branding executive turned neuroscience researcher.” Why do you do what you do? What would you say is your chief characteristic?

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. Consider Expanding Your Content Team.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. You’ll find these firms quoted often in the press.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. Quick Takeaways.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

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Strategy Consulting: What It Is & How to Succeed in It

Hubspot

Imagine you’re an executive for a popular magazine in the middle of a dilemma. If you were in this predicament, odds are you would consider bringing in someone called a strategy consultant. Strategy consultants have a presence in virtually every industry and can give an outside, expert perspective on business challenges.