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Straight talk on social media consulting

grow - Practical Marketing Solutions

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. thought it might be useful to present some straight talk on what it takes to really make it in this business. Are you building a marketing consulting business?

The New Market for Social Media Consultants

grow - Practical Marketing Solutions

To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration. Big Benefits for Social Businesses. Think Yammer. Tweet.

4 Roles of a Demand Generation Strategy Consultant


When people ask me what I do for a living and I reply with “consulting” there’s always that glazed-over look in their eye. Others are curious enough to ask questions such as “consulting for what?” or “consulting for whom?” When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. I can see their gears turning.

The insider’s guide to social media consulting success

grow - Practical Marketing Solutions

When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That is where the consulting process should begin — not picking out the colors for the Facebook page! Marketing best practices Organizational Development social media consulting social media strategy social media workshopsNimble?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Top 5 Business Challenges for Management Consulting Firms

Hinge Marketing

Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. Disruptive technology, the rise of new business models, and the pressures exerted by intense global competition are transforming the marketplace. Fighting for the best talent is always a business challenge. Innovation/new ideas.

10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROI

How Websites Drive New Business for Management Consulting Firms

Hinge Marketing

For management consulting firms, finding new sources of business is an increasingly urgent challenge. When we surveyed over 500 professional services firms to ask about their biggest marketing priorities and business challenges in 2015, over 72% of firms identified “attracting and developing new business” as their top challenge for the coming year.

Design thinking


Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), This allows us to completely change the way we create the new digital business model in order for an organisation to deliver value. To design and deliver new digital design-led, context-driven, human-centric, business models. Batten Briefings 2015).

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

R.I.P. Social Media Consultant

WindMill Networking

I wrote a post earlier this year about why companies shouldn’t outsource their social media and why I didn’t want to “do” social media on their behalf.  If you remember that post, you’re probably already taken aback by the title of this blog post, but over the last several months, the landscape for how businesses use social media has drastically changed. What’s your take?

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite.

Should Marketing Consultants Practice What They Preach?


Marketing consultants are a hot commodity. They can cost upwards of two hundred dollars an hour and they are responsible for driving your business success. Yet, hiring a stellar consultant is hard to do. In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. How much marketing/business experience do they have?

Top 7 Branding Ideas for Your Consulting Firm

Hinge Marketing

Here’s a simple fact of life in management consulting – every firm creates a brand. When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. On the contrary, too many new management consulting firms’ brandings efforts are hasty and unclear. Experts have an advantage.

9 Steps to Building a Unique Value Proposition in Management Consulting

Hinge Marketing

When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this? SEE ALSO: Top 5 Business Challenges for Management Consulting Firms 5. Create it.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Terry Forsey Consulting Builds Business with Marketing Automation

Marketing Action

In 2012, Terry Forsey Consulting , a specialist software marketing consultancy in the United Kingdom, was enjoying growth in their marketing services and client portfolio. It became obvious that they needed to find a better solution if Terry Forsey Consulting was to grow. Marketing automation drives a positive and valuable step change into a business. said Terry. Agenc

Where Are You Now? Benchmarking Your Consulting Firm’s Marketing

Hinge Marketing

Categories to Consider When Benchmarking Your Consulting Firm. 1. SEE ALSO: The Top 10 Benefits of Using Social Media Marketing for Business. 4. What Your Consulting Firm Needs to Do to Become More Visible. By benchmarking your consulting firm’s current marketing efforts, you can make a renewed strategy that makes becoming a Visible Firm within your grasp.

Making The Difficult Choice Between Marketing Agencies and Consultants


When making this decision, most brands will consider one of two options: a marketing agency or a marketing consultancy. So, which will it be– a marketing agency or a marketing consultant? Keep reading to find the differences between the two that will have the most impact on your business. What is a marketing consultant? What is a marketing agency? Conclusion.

Top 5 Management Consulting Marketing Priorities

Hinge Marketing

As we enter the new year, many management consulting firms are racing to refine their consulting marketing and get ahead of the competition. Here, however, we’d like to take a closer look at the implications of these findings for management consulting firms. Specifically, which consulting marketing efforts will firms prioritize this year? On Google+ or LinkedIn?

Be Consultative, Like This Sales Rep from a Heating Company

Sales Prospecting Perspectives

September is a very active month for heating companies to gain new business. Cold weather is looming, and this is a very busy season for heating companies, so I felt the pressure of getting a deal done. He was more consultative than anything, which I believe caters well to any prospect in general. How fast summer goes by. Well, that time is now, so this is a good thing for us.

Should Your Consulting Firm Be Specialized?

Hinge Marketing

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts. In what industries do your consultants have the most knowledge and insights into?

Do consultants make the best executives?

Fearless Competitor

Should you consider a marketing consultant as a VP of marketing over a candidate from your industry?  I think the answer is a resounding “Yes!&#. Here are 3 things that consultants offer that you don’t find with the usual candidates: Consultants have world-class networks (Top industry gurus know and trust them.). What is happening and why? Nigel Edelshain.

Social Business Reality Check: the elusive executive support


Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. Rob Koplowitz’ Blog, “Delivering The Social Business Imperative” ,

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

5 Ways Speaking Engagements Benefit Your Management Consulting Firm’s Marketing Strategy

Hinge Marketing

As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Once on this pedestal, it's easier for Visible Experts to grow their reputation, attract better business, and command higher fees. Management Consulting Content Marketing StrategyCreates an Opportunity for Positive PR. Articles. Social media. Webinars.

Does Your Marketing Consultant Have Bench Strength?

B2B Marketing Traction

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? ” A resourceful marketing consultant can bring the right solutions to your table at a cost-effective price, whether they are part of a big firm or a solo practitioner.

Video Content Marketing for Technology Sales Consultancy


We produced this video for Brian Geery, the owner of SalesNv, a technology sales consultancy. Also, it was challenging because it was appropriate to use our whole bag of tricks – live camera shoot in […] The post Video Content Marketing for Technology Sales Consultancy appeared first on acSellerant Video Studios -- Stories Sell. Business Story Video Marketing Video Production video content marketing It was fun to work with Brian because he has a good story to tell… plenty of successes to highlight.

How to Start a Social Media Consulting Business in 6 Steps

WindMill Networking

Social media truly levels the playing field for any business owner or entrepreneur. Starting any new business is a risk, and while I find many people might have the expertise in any given field, they might not have the sales skills nor even the social media marketing skills to develop a social media consulting business and build up a company.  This is a no brainer. 

6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. help businesses and organizations grow and change. ” Too often in business we are mired in the way it’s always been done.

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1


As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge.  It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray.  The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure:  The Annuitas Group is one of the consultants in this space vying for customers). According to SiriusDecisions ,  40% of organizations will own automation by the year 2016.

The Five Pillars to Business Value / ROI Selling Success

The ROI Guy

A business value / ROI sales tool can be a fantastic foundation to business value selling success, but to elevate to greatness, you need more. Your business value / ROI sales tools should be simple, easy and fun to use, all while providing credible analyses and results. Your business value / ROI sales tools are no exception. They should.

ROI 28

Digital transformation failure recipes: the content and process integration deficit


Business optimization Business process management Digital transformation Information management Research actionable data Alfresco BPM business process integration business processes content-centric Enterprise Content Management Forrester Consulting information capture information management information silos Thomas DeMeo Youbiquity Finance

The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Hinge Marketing

In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble. Is this the end of the generalist management consultant? Examples of this style might include specialization in social media consulting, succession planning guidance, or strategic planning. There is, however, a significant snag.

Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change


Recently Paige Musto, Act-On’s director of communications, sat down with Paul Adamson, Spinnaker’s Director of Business Development and Marketing, for a conversation about how marketing automation has helped Spinnaker. PAUL ADAMSON : We are a boutique supply chain solutions company offering management and technology consulting, as well as outsourcing services. Paul Adamson.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. It adds a level of complexity to the business world. By Mark W. You can automate just about everything.”

5 Questions to Ask BEFORE Hiring a Social Media Consultant

WindMill Networking

I believe that many businesses in 2011 are as confused as ever about how to maximize their social media presence.  Some businesses have been implementing social media for several years, but even they are still trying to figure out how to get more engagement from their followers or perhaps plan new campaigns to try to leverage their social media fan base.  This is my favorite. 

Marketing Consulting is BOOMING!

Fearless Competitor

Mark is a consummate data junkie and he frequently shares interesting insights from the data on where the world of business is headed.). Mark said: Hi Jeff, Did you know that consulting is booming? Management and technical consulting is up 44% in the last 10 years, with the largest gains in Marketing (up 81%) , and Process and Logistics (up 53%). __. Marketing Consulting up by 81% is very impressive. Why is marketing consulting booming? Want to learn how the B2B marketing experts at Find New Customers can help your business? Thanks Mark. Go grab it now!

Top 5 Lead Generation Tips in Management Consulting

Hinge Marketing

“You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. Guest post by Bill Achola. Ned J. One day, he decides to try something new.