Tony Zambito

DECEMBER 12, 2020

Once bustling communities adjacent to business parks are quiet. Amidst all of this, many businesses are singing the praises of working from home. With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Leaving no communities untouched, including business. .

Business 252

Business Thought Leadership Statistics Budget Programs 252

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 109

Social Media Media Business Viral Marketing 109

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Combine the power of audio and visual imagery to introduce company’s people and mission to your audience. See this review of Hootsuite from the global publishing company Wiley: ?

Video Marketing 247

Video Marketing Business Work Management Marketing Management 247

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. For B2B companies, the Conversion Rate is key. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. Measuring CTR is simple.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Heinz Marketing

OCTOBER 5, 2019

How to convert lost business and turn a lost profit into a brand enthusiast. Fierce prioritization can apply to more than just business. Making sure the company is aligned around the right objectives is crucial for it’s success. The Value in Going Viral (And Five Steps to Improve Your Odds). Thanks, Rebecca White.

Viral Marketing 67

Viral Marketing B2B Sales Cycle Lead Gen 67

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 148

Viral Marketing Facebook User-Generated Content Multi-Channel 148

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Super Bowl Weekend is a busy time for brands in the US. Scroll down to read how: Behr Paint provided highly personalized recommendations via AI.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. It’s become a prerequisite for business success. What’s more, according to Forbes , companies that deliver superior customer experiences can see their sales soar by up to 80%.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Marketing Insider Group

NOVEMBER 18, 2019

Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” Collaboration is the key to success in today’s businesses. That’s why your marketing team should make it your business to sell your employees on your company’s strengths. Glad you asked.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Walker Sands

OCTOBER 23, 2019

According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. The song quickly went viral and received over 17 million views in the first year. It also encouraged companies to be proactive in handling customer complaints.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Buffer

MAY 18, 2022

Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Marketing Insider Group

JANUARY 9, 2023

It takes 42% of companies more than 3 months to see a significant increase in their score after implementing link-building practices. Backlinks are links placed on other businesses’ websites that point back to your own, generating organic traffic and improving domain authority. How Is Domain Authority Calculated?

Domain 334

Domain Lead Ranking Lead Scoring SERP 334

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Yes, it feared legal retaliation.

Ethics 189

Ethics Social Media Trends Copyright 189

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. The also story went viral on Reddit, reaching the third spot on the homepage.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Get started today and generate more traffic and leads for your business.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. ” This outreach strategy has paid off in millions of views, new business, and even a book deal.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders.

Marketing Report 52

Marketing Report Trends Generation Viral Marketing 52

Marketing Insider Group

JULY 3, 2023

The company offers free and paid options you should look into. The Trending Now section uncovers the most viral posts from the previous 24 hours. The company must be doing something right because it boasts clients from Disney, Domino’s, Samsung, and Kellogg’s. The tool shares if a topic is hot, building traction, or declining.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These partnerships capture the magic that happens when businesses find and partner with the right influencers for their marketing campaigns: 1.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Martech

MAY 31, 2023

“Hello $FirstName” is a great guide on how to develop organizational readiness, find appropriate personalization opportunities, procure necessary systems and develop a solid business strategy. While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform.

Work Management 106

Work Management Viral Marketing Marketing Management Cold Calling 106

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Contently

MARCH 2, 2023

Use it to your benefit, but be aware of copyright issues—Instagram business accounts don’t have access to Instagram’s full library of popular music. At least for now, Beyonce or Harry Styles won’t help you go viral. Music gives a Reel its energy. After all, the algorithm dictates how many people view your Reels.

Relevance 201

Relevance Brand Identity Branding Verticals 201

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. INsight’s B2B insurance news podcast. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

NOVEMBER 29, 2021

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. That’s just not the case for most businesses.” That’s just not the case for most businesses.” And it can be. The live fake-out.

Social Media 211

Social Media Media Viral Marketing Class 211

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral.

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52