Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.

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Email Marketing CAN-SPAM Clickthrough Click Rate 78

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Want more tips? Average Cost-per-Click (CPC).

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Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

MAY 4, 2017

Literally -- your content needs to jump out from busy social media feeds to make me stop my scrolling and read, watch, or click on it. The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Story clickthrough rate change. Do you know the feeling? Another valuable metric that isn't as self-evident?

Clickthrough 76

Clickthrough Click Rate Social Media Eye-Tracking 76

Hubspot

NOVEMBER 26, 2020

Read on to learn about the different types of impression share that your business can track to generate more engagement for its ad campaigns. Quality score evaluates your keywords' past performances, ad relevance, landing page experience, and expected clickthrough rate. Types of Impression Share. Search Impression Share.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

MAY 25, 2016

billion users and over 900 million visits a day — Facebook has the largest audience available, which makes it a fit for businesses large and small. Top level categories include business, entertainment, family & relationships, fitness & wellness, food & drink, shopping, fashion, sports, hobbies, and technology. With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. You want to put your ad campaigns into the context of your ultimate business goals.

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Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

FEBRUARY 18, 2015

Tip: Click on the numbered panels to navigate between items. Early results and case studies have suggested that Multi-Product Ads are leading to above-average clickthrough rates and below average cost per click. How can you use multi-product ads to generate leads for your business? How Can You Make the Most of Multi-Product Ads?

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Facebook Paid Search Agency Ads Clickthrough 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog. Easy as pie!

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

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Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. Australian Responses.

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SEO Marketing Websites Optimization Domain 97

Hubspot

JUNE 2, 2014

So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

APRIL 17, 2014

To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

DECEMBER 19, 2014

160 business-themed photos. And if you''re feeling stuck thinking of ways you can use these images in your marketing campaigns, scroll down for seven ways you can use stock photos to give your marketing content some pizazz -- as well as some tips to make stock photos work even harder for you. 160 Business-Themed Stock Photos.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean? email marketing'

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

DECEMBER 23, 2019

Unfortunately, as more businesses jump into the Facebook marketplace, there are more and more mistakes being made. Here are a few tips on how to do just that. It provides a nice change of pace from the usual business videos we see every day. Check out HubSpot's 11 Soundless Videos We Love (And Why).

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Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

OCTOBER 29, 2015

Read this post and take away five tips to create a great video to market your business. Is your business partner more charismatic? You put a ton of research and consideration into your landing page titles—do the same for your video, or your clickthroughs will be dismal. Good news: there’s a third option. How to do it.

Video Marketing 28

Video Marketing Tips Planning Advertising Agencies 28

Hubspot

AUGUST 27, 2015

Depending on your business model and the leads in your database, this can quickly become complicated. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. If you're selling to businesses, for example, you might take points away from leads who use a Gmail or Yahoo!

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

JUNE 1, 2015

So how can you determine what evergreen topics to create for your business? You can use them as inspiration for coming up with additional evergreen content ideas for your business. Start by typing in a keyword or phrase that relates to your business. To do this, dive into your website's analytics. These are evergreen posts.

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Traffic Outreach Content Tips 28

Hubspot

OCTOBER 8, 2014

Here are some tips to get you started. Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. To rise above the problem of email address decay, try these tips: Don’t buy lists.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. And in this post, we'll give you 11 tips to help you cultivate an entire team's worth of data-driven marketers. What are your company's typical email clickthrough rates? But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

NOVEMBER 22, 2014

Google “business email mistakes” and you’ll find endless articles and resources. Avoid using business jargon. If you’re a business professional today, what are the not-so-obvious mistakes that are preventing your emails from generating a response? Most business emails are sent during business hours.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Tip: Optimize Your Landing Page.

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RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JULY 8, 2020

Now, there are a variety of features you can use to take your ecommerce business to the next level. Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. As for your bio, this section is like the elevator pitch of your business. and 7-9 p.m.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 12, 2013

These results [indicate] that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them,” Drebes explained. 6) Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Source: HubSpot) Tweet This Stat. Source: Aberdeen ) Tweet This Stat.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

OCTOBER 18, 2012

Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails , and more. While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

MAY 14, 2014

We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". "That''s obviously a different audience. It''s a professional audience. It''s professional social network versus more of a social network. 2) AppleOne.

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Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

JULY 10, 2019

Scraping websites for email addresses may seem like a fast way to build a contact list, but it's bad for your business -- not to mention illegal in many countries, including the United States, thanks to the CAN-SPAM Act. Read this blog post on how to write compelling emails for more tips.). Plus, let's be honest. Don't yell at people.

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Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

AUGUST 16, 2013

5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. Unless you find a similar proxy for the exact scenario you''re trying to assess (I might want to know what a business blog that gets about 1.5

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

AUGUST 24, 2016

In this post, we're going to specifically zoom in on what goes into creating a successful Snapchat Story, but you can refer to our Snapchat for Business ebook for a more comprehensive look at Snapchat strategy. To learn more about opening a personal or brand Snapchat account, check out Breton’s article on how to use Snapchat for business.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. That's a timing hot spot for HubSpot on Twitter.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? 7) Measure it all.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

MARCH 22, 2013

How this works technically will depend on which ESP you're using -- if you're using HubSpot software, for instance, you can easily A/B test different elements of your emails , including subject lines, sender names, links, and body content. From there, you can order your names by the random number and select a grouping of leads.

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Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. "Often weekly business newsletters have the same subject line format. This could be a tip, a strategy, a tool you’ve used that they could benefit from, or other free resources.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

NOVEMBER 29, 2012

That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. Tips for Using This Template. Alright, got your template handy?

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PPC Template Work Management Marketing Management 28