Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? " Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. In some cases, fractional CMOs take on a much larger role within an organization and become responsible for the execution of the marketing strategy. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. Source: SAVO Group. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” What types of businesses do you serve? These can provide deeper insights into your business or expertise.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. While employees have been using their own devices for work for much of the past decade, extended use away from the safety of an office’s protections presents a laundry list of challenges. By selecting the U.S. What We Can Decipher From the Top Trending Topics. Considering that 28.1%

Work Management 217

Work Management Content Marketing Management Paper 217

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . This business strategy is often referred to as a “freemium” approach. Within the executive summary, the full research study can be offered for sale as a premium content product.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

Marketing Insider Group

OCTOBER 15, 2019

Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . As it happens, a study presented during the event showed that $1.3 It feels organic, right?

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

The Point

JULY 30, 2020

There are two primary ways to do this: one is to include a link to relevant content at the end of the post, as in “For more information on this topic, check out our free white paper …” (This is also something that can be done retroactively, to older posts that might be generating a good volume of organic traffic.) from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Scoop.it

FEBRUARY 22, 2024

Let’s dive in and see how content marketing can help your HR department achieve key business goals. HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Point

JULY 8, 2014

Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. This presented a challenge. In this case, there was no offer per se, no white paper or Webinar or other information of value.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. This is why you need to have content that presents your brand as a trustworthy and reliable vendor and your product or service as the best option for their specific needs.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Only B2B

APRIL 30, 2024

The profile goes beyond demographics and includes parameters like: Firmographics: Company size, growth rate, revenue, business type. As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Webbiquity

NOVEMBER 17, 2020

No business has escaped feeling the economic impact in some form. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Social distancing is now the norm. Image credit: Carl Heyerdahl on Unsplash.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Zoominfo

OCTOBER 5, 2021

The reason is obvious—it’s more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

ClearVoice

FEBRUARY 3, 2021

Case studies. Presentations. Research papers. White papers. What can ebooks do for a business? As a tool for inbound marketing, an ebook allows a business to dive deeper into a particular topic and show expertise on a subject — while ultimately capturing more leads for a sales team. Catalogues.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. (So is every new product launch thereafter.). Voice search is on the rise.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Biznology

JANUARY 20, 2016

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. First, it’s important to note that your business audience is different from the everyday consumer. They need information presented differently. Second, business markets aren’t as reactive on pricing and offers the way consumer markets are.

Webcast 48

Webcast Business Case Studies Case Study 48

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ).

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

BOP Design

JANUARY 7, 2022

Because business clients have specific needs, the keyword strategy should be on niche search queries that indicate buyer intent. With spam laws, outbound email prospecting can be tricky and most business decision makers’ inboxes are flooded with sales emails. without you ever being present to sell your firm directly.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Only B2B

FEBRUARY 28, 2024

In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Customized Sales Pitches: Adapt your sales presentation to highlight features and benefits that directly address the pain points revealed by their intent data.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. Case studies are the best example of consideration content. For example, Offer A is an awareness white paper. Additionally, your business might have different services based on a user’s region or country.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

ClearVoice

AUGUST 17, 2020

Let’s be candid and recognize it’s not uncommon for small-to-medium-size businesses and boutique agencies to collaborate with creatives on contract to supplement in-house content marketing efforts. Challenges solved: 3 teamlancing case study highlights. Maybe your business can too.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100