article thumbnail

The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming. The livestreaming market is estimated to grow from $1.49

Buzz 98
article thumbnail

Buzz Watch 2/5: Advocacy Marketing

Integrated B2B

The greater transparency brought to business activities by the internet has made life, in some ways, more difficult for marketers. In the next post of this Buzz Watch series, I’ll outline artificial intelligence , what it is, what it isn’t, and how it impacts on the world of B2B marketing. Times have changed.

Buzz 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Role of PR in Brand Recognition

SmartBug Media

Brand recognition is a measure of how recognizable your business or brand is to customers. It's an important factor in any business’s success because it reflects the trustworthiness and reliability of the company. What Is Brand Recognition? PR plays a crucial role in addressing crises and managing communication around these issues.

PR 98
article thumbnail

Maximizing Your Lead Generation Strategy During a New Website Build

SmartBug Media

In the fast-paced digital landscape, a well-designed and user-friendly website serves as a powerful tool for businesses to engage their target audience. One element of effective design is transparent pricing modules that provide website visitors with clear and concise information.

article thumbnail

Last Week Today: GDPR for Small Businesses, Facebook’s New Policies, and Threats to The Duopoly

33Across

What was the buzz around the office last week? How small businesses can survive GDPR, Facebook's new transparency policy, and how new ad tech acquisitions could threaten the duopoly. The post Last Week Today: GDPR for Small Businesses, Facebook’s New Policies, and Threats to The Duopoly appeared first on 33Across.

article thumbnail

Prognostications, Predictions and Hot Topics for 2020

Biznology

More and more gig economy and related businesses to support gig workers themselves coming to a town/country near you! perhaps this is more of a wish) There will be transparency for employers of choice and contract end-using companies of choice where culture, total and flexible rewards, and authentic work models rule the day.

article thumbnail

How to Sell AI Products [Tips from HubSpot Sales Reps]

Hubspot

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.