Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. The most efficient way to do this today is online. By transparent, I mean keep it real and no lip service.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. But what if you’re a big business with lots of SEO already? Transparency is a brand currency on the social web. Does that drive business to you? Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 14, 2010

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. Andy Holeman Piece serves as a great reminder of what we as marketers should be doing.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JANUARY 4, 2011

Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JUNE 3, 2010

Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. " [link] Shady Business PR “@jaybaer: The two words BP should steal from umpire Jim Joyce. link] jaybaer You're right Joe. " just "oops!"

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] (THAT’S Transparency!, It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&#

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. We’re going to see more and more case law around social media, intellectual property and online piracy and privacy.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. B2B seems to be harder as businesses aren’t seen as ‘people’…which is weird as the last time I checked, most businesses are made up of people. Happy Christmas and New Year.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 7, 2010

He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked. Great story!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. I know I can.)

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 11, 2010

We are thrilled to be collaborating, as our thinking around the state of business goes together like Cap’n Crunch cereal and the first half of “Dark Side of the Moon&# (trust me). To aid your decision, here’s what it’s about: Business is increasingly done in real-time. Who they hire.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Hinge Marketing

JUNE 30, 2022

Build your brand and you will build your business. Business Development – A strong brand also makes it easier to convert prospects into clients. In a study of online marketing for professional services firms , we found that 77% of firms are generating business online. Expectation of transparency.

Service 145

Service Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 1, 2010

There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

FEBRUARY 10, 2012

If a recipient asks to be removed from your list, you must honor their request within 10 business days, and then you cannot sell or transfer their email address to another list. Both your business and your ESP can be held responsible for a screw-up, so make sure you select a legitimate ESP for your email marketing.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). That said there are some options.

Social Media 157

Social Media Media Paid Content Work Management 157

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JULY 22, 2019

What Is Paid Performance Marketing? According to the Performance Marketing Association , “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, such as a sale, lead or click.”.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Convince & Convert

AUGUST 31, 2010

As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews ) , businesses have been trying to Join the Conversation for a while now. It’s like consultants telling companies to be “transparent&#. Yet, Mitch doesn’t see it happening in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Single Grain

APRIL 29, 2021

Non-fungible tokens (NFTs), more popularly known as “Crypto Art”, is big business at the moment. These examples suggest that both people and businesses are jumping on the NFT bandwagon to earn easy money, and the NFT phenomenon has now entered the mainstream. digital images of pizza slices) every week: .

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Chris Tompkins suggests tailoring the style of your profiles in the big 3 social networks much as you’d dress differently for various types of business events. No bells, no whistles, just business.&#

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Is it possible to be a successful business with social media only?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

FEBRUARY 9, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Lead Liaison

MARCH 7, 2018

So the topics that we are presenting are the actual solution that each company uses to drive our own business and revenues to use in real life and it works. I’m sure everybody has heard about inbound marketing. It’s kind of a buzz [Unclear 00:14:36:29] that’s being created. But this is really version 2.0

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

MARCH 18, 2010

Social media is not some other discipline that should warrant throwing business concepts out of the window. The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. Social Media Marketing is heading in that direction. They are tools.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? Although business owners as a whole are finally starting to truly see the need to utilize it.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

for whatever search terms are important to you and your business. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Sheesh, you are busy. Owned by my friend Chase Granberry in Arizona, Authority Labs gave me a free account.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

for whatever search terms are important to you and your business. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Sheesh, you are busy. I'm helping schools get started using social media for marketing and your site helps.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Enough said. Some things never change.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 23, 2010

You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). You need to do whatever you can to tie behavior and time utilization to business results.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148