Remove Business Remove Buzz Remove Eye-Tracking Remove Transparency
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Buzz Watch 2/5: Advocacy Marketing

Integrated B2B

The greater transparency brought to business activities by the internet has made life, in some ways, more difficult for marketers. Seen with advocacy marketing eyes, however, the wide reach and credibility that the internet serves up can be used with great effect. Times have changed. Take brand advocacy, for example.

Buzz 40
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The complete guide to online social listening

Sprout Social

Because we’re capable of learning more than ever by tracking our customers’ social behavior. What’s got your industry buzzing? To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do. Uncover hidden conversations about your business. Good question!

Youtube 98
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How to edge out your competition with market research

Sprout Social

Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. In this guide, we break down everything you need to know about market research and how doing your homework can help you grow your business. Who’s running ads related to your business?

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

We saw Facebook’s algorithm update rock the business world, for starters. ” We also saw a whole slew of social ad types and fresh business features roll out for brands. This guide and attached editable planning worksheets will help you: Set realistic social marketing goals to align with your business objectives.

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What Will Marketing Look Like in a Post-GDPR, Post-Cambridge Analytica World?

Content Standard

Your phone buzzes as you wander through the supermarket; must be passing another special offer. Just as Alexa knows your online browsing habits—including those sites you’d rather she turned a blind eye to—so does Siri know your offline habits. She tracks your movement via GPS, knows exactly where you are at any given time.

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Do Digital PR and Link Building Go Hand in Hand?

Marketing Insider Group

They’re designed to catch the eye of online journalists and bloggers, optimized for sharing and SEO. Content Distribution: We spread your content across various platforms, from blogs to online news outlets and beyond, making sure it’s seen by the right eyes. Your audience values transparency, and so do search engines.

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How to perfect your product launch on social media

Sprout Social

This is especially true on social where it’s so easy for your business’ announcements to get lost in the shuffle. At a glance, product launches are all about buzz and hype. Focus on creating buzz with anticipatory content. Any combination of these post types and strategy is fair game for creating buzz.