Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. What’s your opinion?

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

Hubspot

NOVEMBER 23, 2011

Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text. You're (probably) not business blogging just for fun. And remember, when you optimize content, you're striving for a natural keyword density, not keyword stuffing.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

JUNE 16, 2015

Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. 5 Business Blogging Statistics and Facts. Social Media Today ). Social Media Today ). Social Media Today ). Tony Zambito ). MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JULY 23, 2010

In most cases it is also your post URL so make it count. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL. Within a click you will have subscribers to your blog. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Also, your URL with a WordPress.org site will look like this: www.mywebsite.com. It’s called WordPress.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Webbiquity

FEBRUARY 2, 2015

In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework. Setting up and growing a business blog is critical to your brand’s long-term success.

Social Media 100

Social Media Social Marketing Media Business 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Because we didn’t send out invitations or put any effort into getting guests to show up. This is an essential component for SEO success.

SEO 159

SEO Keywords RSS Adwords 159

Webbiquity

OCTOBER 25, 2010

Before you get started with blog directory and RSS submission, here is a list of assets you’ll need to have ready in order to make your submission work productive. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Webbiquity B2B Marketing Blog).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Writing on the Web

JUNE 16, 2010

And if you’ve got a Wordpress story to share with us, tell us in the comments how you’re using it for your business, please share your url so we can come check it out! Blog this on Blogger. The results will be shared as we gather more opinions. Share this on Bebo. Add this link to Box.net. Share this on del.icio.us.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Writing on the Web

JULY 9, 2010

Get URLs for your site before somebody else does so with the poor intentions. Business Results from Online Content Marketing? For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Publicize the blog through offline channels. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. SEO the blog. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Go Beyond SEO

AUGUST 3, 2017

It’s probably too late to change URLs and you may not have the technical ability to make your website faster, but you want to make sure you have the proper keywords in the title-tag & meta-description. I’m no programmer or developer, so give it a try because it will pay huge dividends.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Writing on the Web

JULY 27, 2010

Every time he posts on his blog (2-3 times a week) he goes over to Ping.fm and makes sure to feed a short question from his blog post, along with the shortened permalink URL, into several of his social sites. He doesn’t have low traffic and he gets comments. With a few clicks, Ping.fm

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. They have to execute. They also develop strategy.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

Marketing Insider Group

OCTOBER 11, 2021

Configure URL to Custom. Custom URLs help your blog rank better on SERPs and create a custom identity for each blog post rather than the date or a generic tag. You’ll get a URL that makes it clear to searchers and search engines what your content is about: What is Content Marketing, Really? Instead of this: [link].

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. The live workshop will take place in Washington, DC on February 17th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

MARCH 4, 2019

WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. At its core, WordPress is an open source CMS that allows you to host and build websites. You can self-host or host your site via WordPress.com. Google Docs. Image Source.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. Remember to wrap your URL with anchor text that includes one or two keywords. Actively participate in forums where your target audience hangs out.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

MARCH 6, 2014

If you''re running a blog for your company, you most likely fall under a "commercial" property. Think about your typical business blog. While you don''t sell things directly on your blog, it does indirectly contribute to your bottom line. I dove a little deeper into the product release and found two alarming takeaways.

Pricing 28

Pricing Price Classified Ads Advertising Agencies 28

Hubspot

FEBRUARY 23, 2011

Thanks to the groups feature in HubSpot's free tool, Blog Grader , you can create list for your industry too! Simply name your list, choose some display options, and then start adding URLs of the blogs in your industry. Free Download: Better Business Blogging in 2011. Make yours today! Connect with HubSpot :

Hubspot 28

Hubspot Blogger Internet Marketing Display 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

JANUARY 2, 2013

That's how we found out, for instance, that driving blog email subscriptions was extremely important to the growth of a business blog -- because many of the visits we receive each month come from subscribers who get pinged in their inboxes that a new blog post is published, prompting a click through to the post!

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Go into Ahrefs and plug your blog post URL in the site explorer feature. The posts are amazing. The quality is unquestionable. There’s a mismatch there.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Lead 101

Hubspot

JANUARY 18, 2014

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Brightfire''s Tips for Business Blogging (and the Hubspot 30-Day Blog Challenge).

Tagging 28

Tagging Tips Blogger Hubspot 28

Hubspot

SEPTEMBER 24, 2010

You should follow the same rules by choosing 1-2 specific keywords or keyword phrases for each blog article. Be Clear About What’s on the Menu - Write a Great Page Title, Headline and URL. Your page title , headline and page URL are the most heavily weighed factors in on-page SEO. Webinar: Advanced Business Blogging.

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Webbiquity

MAY 30, 2010

Check out this outstanding collection of amusing, creative and occasionally bizarre examples of what you may see when clicking on an outdated link or mistyping a URL. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28